Small Business Miracles Podcast

In this episode we sit down with Taeler Roberts, founder of Kai Strategic Media, to talk about the role of good organic social media. All shoutouts to DuoLingo's social team and Don Draper. In today's tip we find out when it's appropriate to buy your own brand name in your paid search marketing.

Boodleshire Aquatics owner Brian Blake decided it was time to go all in on his aquarium business. He started with a website that drove search traffic his way — based on providing great educational content through his well-written blog. In today’s tip we ask if paid search marketing is right for you.

Paul Sackett, Founder and President of YourHR talks about developing your team to give you a vital competitive advantage. Plus, a little sous vide inspiration to cook your vegetables! In our marketing tip this week, we look at branded vs. unbranded search and what it may mean for your business.

James Worley is the entrepreneur behind Yum Yards — a service that brings gardening expertise right to your yard. James has advice for small business owners and some serious recommendations for dealing with squirrels. In today’s marketing tip, we talk about the kind of people you’re likely to have working in your marketing department — are you a unicorn or a true student of the marketing science?

When you want to know more about the people in the stands, in the audience or online, you need a full 360-view. That’s where FanThreeSixty comes in. CEO Troy Tetzlaff joins the podcast to give us insight into their fan data platform, corporate culture, and how to speak up and be heard. In our marketing tip we are taking a look at whether you should be on every social media platform.

Bitters are the spice rack for your bar. Entrepreneur Jennifer Newman of Good Bitter Best is spicing up your drink game with an amazing array of bitters, cocktail kits and even providing a kitchen home for aspiring Makers, Bakers and Shakers! Her story will have you inspired — and more than a little thirsty. In today’s marketing tip we’re going to remind you to jump on that mid-year review of your marketing results!

Good Bitter Best was also nice enough to give you a promo link to use! (1 per customer, expires 12/31/2025, can’t be combined with other discounts) https://goodbitterbest.com/discount/EAG2024

Getting in shape with your spouse? Coach Brian Smith of The Titan Principles has the training, nutrition (and most likely, the couples counseling) to get you to your goals. We talk tech, motivation, and small business customer service. Plus, a marketing tip to become your own customer on a regular basis.

Catalyst Development joins the podcast as our featured guests this week! COO Jenna Scott and CEO and founder Dr. Katie Ervin talk to Jeff Randolph about developing meaningful skills for your team at all levels. In today’s marketing tip, who are you communicating with when you respond to a negative review online?

Sandler Training Overland Park / Kansas City’s president, Dan Stalp, joins us on the show to talk about assessing, training and coaching your sales team. Plus, EAG’s Angela Ridpath is back on for another email marketing tip.