Small Business with Steve Strauss

Steve chats with Ilise Benun, the Marketing Mentor, about how the self-employed and freelancers can effectively market their businesses without wasting time or money.

Steve discusses the joys and hurdles of being your own boss, and interviews Barbara Winter, author of Make a Living without a Job.

Steve highlights some stories of entrepreneurs around the globe from his new book,Planet Entrepreneur. He explains how the ventures of self-employed people all around the world are helping to make the planet a better place, and how you and your company can foster innovation as these entrepreneurs have.

These days, content creation is not only for writers and the press. Businesses of all sizes are now creating their own content for blogs, social media, and more. Steve discusses the various ways that you can leverage content on the Internet to create more customers and grow your business. He interviews Alan Levy, CEO and Founder of BlogTalkRadio andCinchcast, about making podcasts as a small business owner.

Steve talks about one of his favorite subject: branding. And it’s not just for big “brands” like Coca-Cola and Whole Foods; branding is important to small businesses and entrepreneurs as well. Steve interviews Carey Smith, the CBA of a company with a unique name and brand. Listen to the podcast to find out what CBA stands for!

Steve talks about what makes some businesses grow and thrive while others flounder, and tools you can use to increase your business and grow it to the next level. He interviews Doug and Polly White, authors of “Let Go to Grow,” about what they’ve learned about what business leaders need to know in order to grow successfully. Do you even want to grow your business? Learn all about growing (or staying small) in this podcast.

Now that summer is in full swing, Steve chats about ways for you to stay healthy as a person, and ways to keep your company and your employees happy. He interviews Beth Shaw, founder of YogaFit, about how and why she started her own Yoga business and how she keeps healthy as a busy business owner. Listen to the tip to learn what cool incentives tech companies like Google and Facebook use to keep their employees happy and healthy!

Steve delves into the topic of the changing nature of work; is the word employee on its way out the door? How has the Internet changed work, collaboration, and competition? Steve interviews Daniel Debow of Work.com, a Salesforce tool that helps people.

Steve talks about the growing trend of working from home, working remotely, and something called “work-shifting.” He also interviews AJ Leon, who runs a company called Misfit, Inc with eight employees that are located across the globe.

Steve talks all things Facebook, Twitter, YouTube, LinkedIn, and more. He interviews “Small Biz Lady” Melinda Emerson about how to best utilize social media for your business. Listen in to find out why and how social media is important.