Small businesses can actually go toe to toe with big businesses, if you think about it they actually have a lot of special qualities that big businesses don't have, and this goes beyond just cheaper prices. But the real question now is: what does it take to compete against the top brands around?

Today's guest, Fran Tabor, breaks down how she was able to start a small business and avoid being consumed by the big brands in the industry around her. Her message today talks to us about what it takes to be in the business game.

Guest: Fran Tabor

Fran Tabor is the author of "Shhhh It's a Secret: How to Compete Against Walmart and the Internet." The book takes a deep dive into the details of how her small business was able to survive for 40 years in the middle of popular brands and businesses. This book has 15 short chapters, which keeps it light and entertaining.

Maintaining Her attitude allowed her to run a small business that is in the top 5% nationally for her category in a town with a per capita income in the lower 5% (roughly $22,000/year).

If you are one of the 65 percent of Americans who own or work for a small business, this book is for you.

Get Your Copy:

Website: https://tinyurl.com/Shhhh-Its-Secret

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