Sign up to save your podcasts
Or
Share Small Businesses Rejoice! Madwire & Amanda Hoffman Have Your Back!
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Small Businesses Rejoice! Madwire & Amanda Hoffman Have Your Back!
Small business owners everywhere are faced with soul-sucking challenges: staffing, supply chain, inflation, and marketing. In this podcast, Amanda Hoffman, chief operations officer of Madwire, a platform providing “360 degree” umbrella of business management products and marketing services for SMBs and franchises, discusses how Madwire’s unique umbrella marketing approach takes marketing technology off the business owner’s plate. Over the last thirteen years, Madwire has garnered accolades and $28 million in funding providing customized marketing solutions that result in delighted customers across diverse industries. Started in 2009 by a father-and-son duo who recognized a need that resulted in making a niche for a one-stop marketing shop helping small businesses grow and their local communities glow, Madwire’s business model represents a throwback trend in business today – making an impact by putting the customer first.
Like many of Madwire’s employees, Hoffman, recently promoted to COO, has found a home at a company that follows its own lead in doing everything they sell, or “eating its own dog food,” as she related how the owner described it. You’ll hear how Hoffman did it backwards – starting first at a big corporation and then transitioning to an award-winning small business acknowledged for its culture of making an impact, contributing to the solution, and providing the most value possible. Hoffman’s promotion caused some anxiety around making an immediate impact. What she’s learned about why every idea shouldn’t always be executed will surprise you.
The learning curve brought some valuable insight into empowering teams to do what’s right for the customer above all else. That awesomeness has led to winning awards and gaining recognition for innovation, culture, and an ever-growing customer base. Not to mention very pleased investors. Maintaining Madwire’s brand and execution excellence standards is what gets Hoffman out of bed every day. And you can hear that excitement and positive energy throughout this great conversation. Learn more about Amanda Hoffman and Madwire
You can find more information on all our episodes at Vertical Elevation, and you can find Carol on Twitter @carolbschultz or LinkedIn: https://www.linkedin.com/in/carolbschultz/.
View all episodes
By Carol Schultz
4.8
1717 ratings
Small business owners everywhere are faced with soul-sucking challenges: staffing, supply chain, inflation, and marketing. In this podcast, Amanda Hoffman, chief operations officer of Madwire, a platform providing “360 degree” umbrella of business management products and marketing services for SMBs and franchises, discusses how Madwire’s unique umbrella marketing approach takes marketing technology off the business owner’s plate. Over the last thirteen years, Madwire has garnered accolades and $28 million in funding providing customized marketing solutions that result in delighted customers across diverse industries. Started in 2009 by a father-and-son duo who recognized a need that resulted in making a niche for a one-stop marketing shop helping small businesses grow and their local communities glow, Madwire’s business model represents a throwback trend in business today – making an impact by putting the customer first.
Like many of Madwire’s employees, Hoffman, recently promoted to COO, has found a home at a company that follows its own lead in doing everything they sell, or “eating its own dog food,” as she related how the owner described it. You’ll hear how Hoffman did it backwards – starting first at a big corporation and then transitioning to an award-winning small business acknowledged for its culture of making an impact, contributing to the solution, and providing the most value possible. Hoffman’s promotion caused some anxiety around making an immediate impact. What she’s learned about why every idea shouldn’t always be executed will surprise you.
The learning curve brought some valuable insight into empowering teams to do what’s right for the customer above all else. That awesomeness has led to winning awards and gaining recognition for innovation, culture, and an ever-growing customer base. Not to mention very pleased investors. Maintaining Madwire’s brand and execution excellence standards is what gets Hoffman out of bed every day. And you can hear that excitement and positive energy throughout this great conversation. Learn more about Amanda Hoffman and Madwire
You can find more information on all our episodes at Vertical Elevation, and you can find Carol on Twitter @carolbschultz or LinkedIn: https://www.linkedin.com/in/carolbschultz/.