Small But Mighty Agency: How to Grow Your Agency

To niche or not to niche? It’s a very relevant question to agency owners. 

As I started to think that the topic of niching was overdone, I started to see a pattern in conversations with agency owners pop up. 

Standing out is challenging because agencies compete for general attention instead of being specific. 

So, instead of creating better opportunities for niche clients to find you, you end up chasing and convincing clients – it takes much more work. 

In this week's podcast episode, I explore the five key advantages niche agency owners are capitalizing on today. 

We’re examining what niche agency owners leverage in a noisy market to achieve substantial and sustainable growth.

We’ll get into:

• If you’re a niche agency, are you taking advantage of these five benefits that make generating leads easier for niche agencies right now? 
• If you’re hesitating to niche, do these hesitations resonate, and how do you rethink the hesitation?

Tune in, and let's get started!

Show Links

Book a Consult 

Agency Together 

Access a curated referral network to help niche agency owners get more referrals with strategic collaborations. 

Do you want a network and community that helps you collaborate strategically to get more referrals? Start here 👉 Take a look at Agency Together and see if you're the right fit.

Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep103

Podcast Edits by Lindsay Curtis

How do you know if a referral network is right for you? 

Imagine having a network that’s not just another mastermind or course but a community focused on helping you grow through strategic collaborations and consistent referrals. 

Picture this: curated connections, referral pods, and collaboration events tailored to extend your reach and grow your business. 

At Agency Together, we’ve created a purposeful community where the intent is crystal clear: generating strategic collaborations and referrals to grow your agency. 

If you’re an agency with a niche, tune in. 

We’ll dive into:

• Why is a niche your best friend for making memorable referral-ask 
• The untapped potential of strategic collaborations for agencies
• How to know if a referral network like Agency Together is your perfect match

Don’t miss this episode. Learn how to stand out, get more clients in a referral network and leverage a referral community for maximum impact.

Show Links

Is Agency Together Right for You? 

Connect on LinkedIn

Join a community where the intent is crystal clear: generating strategic collaborations and referrals to grow your agency without feeling the transactional ick factor. 

You should apply for Agency Together if want consistent referrals and collaborations opportunities to increase visibility for your brand and agency. Apply here.

Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. 

Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep102

Podcast Edits by Lindsay Curtis

Want more referrals and clients for your agency? 

Getting consistent referrals doesn't have to be a mystery. 

If you’ve been following our “How to Get More Referrals” series, you’re already on the path to leveraging a referral strategy that brings in consistent clients. 

Referrals aren’t just about asking for business—they're about creating a culture and ecosystem that naturally encourages and rewards the sharing of opportunities. 

Remember, 84% of B2B decision-makers start the buying process with a referral. 

This episode will help you reach those decision-makers by activating your referral channels. 

Learn the best practices for activating ⏭️existing clients, ⏭️strategic partnerships, and ⏭️associations to generate consistent referrals. 

Tune in now! 

Show Links

Agency Together

Part 1:  5 Powerful Reasons Why Top Agencies Have Referral Programs (and why you need one)

Part 2: 4 Key Referral Channels: Are You Using Them to Get More Clients

Want to grow your agency and get more clients with consistent referrals?

Join me over at Agency Together. 

Agency Together is not just another networking community. You gain a curated referral network for agency owners who value getting more clients with strategic collaborations. 

I believe in helping each other grow; we are stronger together. Agency Together is not a program, course, or mastermind. We are a community focused on collaboration to get more referrals and grow your agency. 

To find out more and secure your spot, go to audreyjoykwan.com/agencytogether

Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. 

Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep101

Podcast Edits by Lindsay Curtis

How effectively are you leveraging referrals to get more clients? 

Hubspot Sales Trend Report emphasized the importance of referrals, especially when buyers are more cautious about spending money. 

Referrals are the top way to receive high-quality leads and shorten the sales cycle because it’s worth more in trust than a cold lead or sales rep.

In part two of this mini-series on how to get more referrals, I unpack the top four referral sources every agency owner should know and include in their marketing and sales plan. 

Knowing the different referral sources will help you build a better system for consistent referrals.

Tune into this episode of the podcast to discover: 

• What are 4 key referral channels to get more clients 
• Why you need different referral channels to get consistent referrals 
• How partnerships with non-competing agencies can be more profitable than taking on the work 

Show Links

Get On The Agency Together Waitlist to Secure Your Spot

Part 1: 5 Powerful Reasons Why Top Agencies Have Referral Programs (And Why You Need One)

If you want a focused community to help you get consistent referrals without wasting time, lean in: 

I’m opening the waitlist to our community – Agency Together. 

Agency Together is not just another networking community. You gain a curated referral network for agency owners who value growing their bottom line with strategic collaboration. 

Join Agency Together to grow with strategic collaborations and consistent referrals.

👉Get On The Waitlist to Secure Your Spot

As a community, Agency Together will change your referral game; join the members who know that together, they can tap into more of the 84% of decision-makers who start their buying process with a referral.

Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. 

Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep100

Podcast Edits by Lindsay Curtis

he podcast, I’ll share: 

• Five different types of referrals your business can leverage 
• Actionable insights on optimizing your referral process
• Breakfree from the challenges of generating more referrals effectively 

Where to begin? 

Start with the first episode, where we explore why top agencies thrive with referral programs and why yours should too.

Don't miss out on transforming how you think about referrals.

Show Links

Connect with Audrey on Linkedin 

Join the Agency Together waitlist

I’m opening the doors to a community that will help you get more referrals. 

Join our network of niche agency owners who value collaboration to grow their bottom lines together.  

Agency Together is a community and referral network that helps you grow your book of business through curated referral and collaboration pods. 

If you’re curious about how Agency Together will help you uncover the untapped potential of referrals, click here.

Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. 

Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep99

Podcast Edits by Lindsay Curtis

Are you feeling overly involved in the day-to-day tasks of your business? 

If removing yourself from certain day-to-day processes or tasks isn’t getting easier, you might have overlooked some key processes. 

In this episode, we share the concept of “invisible work.”

Invisible work is the critical yet often overlooked processes that you might be handling because you don’t know how to get it off your plate. 

Your invisible work wastes valuable time and keeps you working in your business instead of on your business.

If you can’t fully articulate the invisible work, it stays invisible, holding you back from scaling your business.  

When you uncover the invisible work, you also gain a strategic advantage by revealing more of your intellectual property. 

⭐Tune into this week’s podcast episode to:

• Get 5 questions that will help you uncover your invisible work
• Learn how invisible work keeps you stuck in the daily grind and how to get it off your plate
• Why invisible work is intellectual property and how capturing it increases the value of your business 

Show Links

Book a discovery call

Get Your Agency Org Chart Cheatsheet to Build a Small But Mighty Agency

Are you flying by the seat of your pants building your agency and want more order to chaos? Start here. Get the Mighty Pod Model cheatsheet for a look inside a Small But Mighty Agency structure that scales.


Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. 

Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep98

Podcast Edits by Lindsay Curtis

Do you find yourself stepping back into the day-to-day of your business? 

You’re not alone. 

What if I told you that you might be creating more work for yourself by inserting yourself back into projects and that there is a better way? 

I get it. You’re an agency owner who fears that standards won’t be met without your direct involvement, clients will be unhappy, and relationships will deteriorate. 

It’s a common bottleneck, and in this episode, we’ll explore how to effectively stop jumping back in and let go with confidence so you don’t burnout.  

You’ll hear a compelling case study of an agency owner whose personal involvement became a major bottleneck and how I helped her break free. 

Stay tuned, and you’ll discover how to rethink and redefine your role  so you can: 

• Delegate with confidence without risking the quality of delivery
• Maintain and exceed the high standards your clients expect while the business grows
• Empower your team and free yourself from the daily grind.

Show Links

Book a discovery call

Get Your Agency Org Chart Cheatsheet to Build a Small But Mighty Agency

Are you flying by the seat of your pants building your agency and want more order to chaos? Start here. Get the Mighty Pod Model cheatsheet for a look inside a Small But Mighty Agency structure that scales.


Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. 

Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep97

Podcast Edits by Lindsay Curtis

How does the desire for quick success cloud long-term strategic thinking? 

It can appear as shiny distractions or band-aide approaches instead of dealing with the root cause. 

Why does this happen? It's a case of not seeing the forest from the trees because you’re standing among the trees. 

Ultimately, it makes your to-do list longer and your life harder as you go one step forward and two steps back.

How can you tell if your pursuit of quick success obscures your strategic vision?

Sometimes, it's hard to see until it’s too late. 

In this episode, I help you see the signs so you can course-correct. 

Tune into this podcast episode to hear: 

• The hard-to-see signs that you might be prioritizing shiny quick wins over sustainable growth. 
• Four tangible effects of losing sight of your strategic vision so you can get in front of the challenge. 
• Insights to maintain focus and ensure your growth isn't sidelined by short-term gains 

Show Links
Build a Mighty Pod Model for your agency so that client work isn’t dependent on you to scale. Get the Mighty Pod Model cheatsheet here.

Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. 

Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep96

Podcast Edits by Lindsay Curtis

Is it a great idea or a shiny distraction for your business? How do you decide?” 

I’ve seen business owners go all in on distractions at the expense of what is working in the business and derail their team because the shiny object syndrome is real. 

The one thing that entrepreneurs don’t lack is ideas and the tendency to be quick starts. 

Raise your hand if that’s you. 

New ideas can bring creativity and innovation and diversify opportunities – one hundred percent. 

But shiny distractions, such as new offers, services, and ideas, can threaten the foundation that has made your business successful if left unchecked. 

In this new series, I share how you can keep the shiny distractions from derailing your agency.

Tune into this episode to get the number one guardrail you need to install in your business and three things not to overlook in your guardrail. 

Show Links

Are you flying by the seat of your pants building your agency and want more order to chaos? Start here. Get the Mighty Pod Model cheatsheet for a look inside a Small But Mighty Agency structure that scales.

Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. 

Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep95

Podcast Edits by Lindsay Curtis

Have you struggled with letting go of client work and trusting your team to deliver? 

You might feel – even with processes – that your team can’t deliver at the level you want.

It’s not unusual for agency owners to struggle with sharing their specialized knowledge with their team.  

The struggle is made more difficult when you don’t know or don’t solve the root of the issue. This misunderstanding leads to reliance on ineffective, "quick-fix" solutions. 

I often hear agency owners express the challenge as “my team let me down" or  "I find it hard to delegate client responsibilities,” but the root is the struggle to transfer your niche knowledge.  

It’s a bottleneck that stunts business growth, operational efficiency, and your ability to step into a role where you work on your business more than you work in your business. 

In this episode, I explore the nuanced challenge of niche knowledge transfer and provide three key strategies for knowledge transfer in an agency. 

Show Links
Get Your Agency Org Chart Cheatsheet to Build a Small But Mighty Agency

Are you flying by the seat of your pants building your agency and want more order to chaos? Start here. Get the Mighty Pod Model cheatsheet for a look inside a Small But Mighty Agency structure that scales.

Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. 

Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep94

Podcast Edits by Lindsay Curtis