(0:27) Andrew’s never been to Disney World, and Sean’s surrounded by cat owners

(5:18) Domain names are like gym memberships: you should take them seriously

(10:38) People are scrambling to figure out how to close that lead gap, and that’s fair

(15:40) A less boring alternative to white papers: interactive microsites

(19:48) No time for microsites? Start a movement with other companies

(24:33) What’s better than hosting competitions? Free swag.

(28:19) Everyone loves free stuff—including existing customers

(31:59) One does not simply close the lead gap by making marketing events

Thanks for listening to Small Efforts, a podcast collaboration between Krit and Miscreants. Shoutout to the Hatch Team and Mary Vuong for producing and editing.

Links:

• Andrew’s Twitter: @AndrewAskins
• Andrew's website: https://www.andrewaskins.com/
• Chartkit: https://www.chartkit.io/
• Krit: https://www.krit.com/ 
• Miscreants: https://www.miscreants.co/ 
• Sean’s Twitter: @seanqsun
• Hatch Team: https://www.hatch.team/
• Label Time: https://label-time.com/ 
• Minimum Viable Secure Product: https://mvsp.dev/ 
• Trace Labs: https://www.tracelabs.org/

For more information about the podcast, check out https://www.smalleffortspod.com/.

(0:25) Andrew and Sean are going to play a game

(2:57) Microcopy: the little bits of texts that can make a huge splash

(7:48) Accessibility: it’s just good design

(10:18) Andrew wants tooltip walk-throughs to burn in Hell

(14:05) Not all product analytics is created equally

(20:03) Why do people have a customer support robot when it takes hours to get a response?

(23:19) Documentation is more scalable than customer support, but most people suck at it

(32:47) Andrew’s quick correction

Thanks for listening to Small Efforts, a podcast collaboration between Krit and Miscreants. Shoutout to the Hatch Team and Mary Vuong for producing and editing.

Links:

• Andrew’s Twitter: @AndrewAskins
• Andrew's website: https://www.andrewaskins.com/
• Chartkit: https://www.chartkit.io/
• Krit: https://www.krit.com/ 
• Miscreants: https://www.miscreants.co/ 
• Sean’s Twitter: @seanqsun
• Hatch Team: https://www.hatch.team/
• Growth.Design: https://growth.design/ 
• Samuel Hulick’s User Onboarding: https://www.useronboard.com/ 
• Parallax tool: https://www.getparallax.com/ 

For more information about the podcast, check out https://www.smalleffortspod.com/.

(0:27) Andrew hopes he's resilient to SAD because he has plenty of other mental anguish

(3:29) Culture and Business: Only having awesome culture doesn't put food on the table

(15:58) Miscreants just launched three freaking projects back to back

(19:09) Appealing to Emotions 101: Emphasize with pain

(21:33) If you think figuring out your niche is hard, try finding someone else's

(29:15) Standing out in a Commoditized Industry: Specifically show what you do

(38:07) Krit and Miscreant's 2022 goals: Less chaos, more focus

Thanks for listening to Small Efforts, a podcast collaboration between Krit and Miscreants. Shoutout to the Hatch Team and Mary Vuong for producing and editing.

Links:

• Andrew's Twitter: @AndrewAskins
• Andrew's website: https://www.andrewaskins.com/
• Chartkit: https://www.chartkit.io/
• Andrew's website: https://www.andrewaskins.com/
• Chartkit: https://www.chartkit.io/
• Krit: https://www.krit.com/ 
• Miscreants: https://www.miscreants.co/ 
• Sean's Twitter: @seanqsun
• Hatch Team: https://www.hatch.team/

For more information about the podcast, check out https://www.smalleffortspod.com/.

(0:27) Running an agency is like leading geese while not knowing where you're going

(5:45) Holidays While Remote: Having fun traditional office stuff is hard

(9:11) Miscreants’ Black Friday merch sales were so high that Sean became a folding master

(11:56) The hardest part of having a newsletter is making it

(15:05) Krit learned some interesting things from testing their design audit process

(19:30) And Miscreants is launching a YouTube channel

(23:55) Andrew and Sean might share an Airbnb for RSA

(26:43) If Greg's happy, Andrew's happy

(29:30) Andrew and Sean and the future of the pod

Thanks for listening to Small Efforts, a podcast collaboration between Krit and Miscreants. Shoutout to the Hatch Team and Mary Vuong for producing and editing.

Links:

• Andrew’s Twitter: @AndrewAskins
• Andrew's website: https://www.andrewaskins.com/
• Chartkit: https://www.chartkit.io/
• Krit: https://www.krit.com/ 
• Miscreants: https://www.miscreants.co/ 
• Sean’s Twitter: @seanqsun
• Hatch Team: https://www.hatch.team/
• Krit’s InfoSec VC list: https://www.krit.com/infosec-vcs 
• Krit’s Product People Interview with Haroon Meer: https://www.krit.com/blog/sweating-the-small-stuff-with-haroon-meer-founder-of-thinkst-canary 
• Malcolm Gladwell’s book: https://www.amazon.com/Blink-Power-Thinking-Without/dp/0316010669 
• Mike Monnik’s Infosec Black Friday List: https://github.com/0x90n/InfoSec-Black-Friday 

For more information about the podcast, check out https://www.smalleffortspod.com/.

(0:27) Krit (sort of) got hacked 

(7:21) One does not simply tell employees and clients that one got hacked

(13:23) Two Types of Recruiters: Those who “spam the shit out of everybody,” and those who build relationships

(18:31) “Holidays are tough”

(23:47) It’s hard juggling days off while pushing against stagnation

(26:54) Selling butts in a seat is easier when you have a smaller team

(30:27) Making Playbooks: Is it better to make it simple than have all the context in the world?

(34:44) Krit just hit a major milestone!

(39:37) Sean’s new clothing line is out

(45:04) Andrew’s talking to a social media manager, and Sean’s trying to do a content marketing push in a newsletter format 

Thanks for listening to Small Efforts, a podcast collaboration between Krit and Miscreants. Shoutout to the Hatch Team and Mary Vuong for producing and editing.

Links:

• Andrew’s Twitter: @AndrewAskins
• Andrew's website: https://www.andrewaskins.com/
• Chartkit: https://www.chartkit.io/
• Krit: https://www.krit.com/ 
• Miscreants: https://www.miscreants.co/ 
• Sean’s Twitter: @seanqsun
• Hatch Team: https://www.hatch.team/
• Miscreants’ new clothing line (Away from Keyboard): https://shopmiscreants.com/collections/away-from-keyboard-2021 

For more information about the podcast, check out https://www.smalleffortspod.com/.

(0:27) Andrew, Sean, and another Andrew

(7:24) Getting ahold of the people you want and don't want to get to

(11:30) Crossing the chasm: Getting rid of collection bias and positioning yourself better

(16:15) Leading people who work for the people who work for you 

(20:15) The Difference Between Therapists and Executive Coaches: One tells you to shut up and suck it up

(23:09) Values vs principles

(32:02) Andrew Morris's goal used to be to sell for $30M. Given that GreyNoise is valued at more than $30M today what are his goals now?

(40:34) Andrew and Andrew have a nuclear, mutually-assured destructive friendship 

(46:48) Andrew and Andrew and their startups that never started up

(53:52) GreyNoise used to be the world's most inefficient musical instrument

(57:47) Being in school is hard, but dropping out is even harder

(1:06:21) Standing out in the Old-Boys-in-a-Suit Club: How to get noticed

(1:17:49) Working Sustainably: How not to burn out

(1:24:52) Sean asks a very important question, and Andrew embarrasses Andrew

Thanks for listening to Small Efforts, a podcast collaboration between Krit and Miscreants. Shoutout to the Hatch Team and Mary Vuong for producing and editing.

Links:

• Andrew's Twitter: @AndrewAskins
• Andrew's website: https://www.andrewaskins.com/
• Chartkit: https://www.chartkit.io/
• Krit: https://www.krit.com/ 
• Miscreants: https://www.miscreants.co/ 
• Sean's Twitter: @seanqsun
• Hatch Team: https://www.hatch.team/
• GreyNoise: https://www.greynoise.io/ 
• Andrew Morris's Twitter: @Andrew___Morris
  
  

For more information about the podcast, check out https://www.smalleffortspod.com/.

(0:27) Andrew has a cat named Stevie Nicks, and Sean’s cold and stressed in LA

(3:17) Krit has officially launched one of its non-security clients

(5:47) Sean’s New Pitch: Soundtracks based on interviews

(8:27) Remixing and Repurposing Old Content: Why build from scratch when you have a foundation?

(11:22) Running Remotely: How do you make your company more transparent internally?

(16:50) Sean might be hiring another PM!

(17:59) Speed: How fast is too fast? 

(23:58) The Secret Key to Speed: Managing your client’s perception

(29:18) Selling full-time equivalents is similar to selling timeshares of someone

(36:56) Project management is mad important, and so is billing for it

(44:48) Building structure in your org is like building a product

Thanks for listening to Small Efforts, a podcast collaboration between Krit and Miscreants. Shoutout to the Hatch Team and Mary Vuong for producing and editing.

Links:

• Andrew’s Twitter: @AndrewAskins
• Andrew's website: https://www.andrewaskins.com/
• Chartkit: https://www.chartkit.io/
• Krit: https://www.krit.com/ 
• Miscreants: https://www.miscreants.co/ 
• Sean’s Twitter: @seanqsun
• Hatch Team: https://www.hatch.team/
• Koshercart: https://kosherkart.com/
• Krit’s interview with Jose Nazario: https://www.krit.com/blog/finding-signal-in-unstructured-data-with-jose-nazario
• Latacora: https://www.latacora.com/ 

For more information about the podcast, check out https://www.smalleffortspod.com/.

(0:21) The Yin and Yang of Running an Agency: How much can you control?
(7:42) LinkedIn Marketing is free game

(11:21) Onboarding Plans: Unexpectedly hard to develop

(18:01) Andrew and Sean have a graveyard for domain names of projects they’ve abandoned

(25:30) Some projects are very, very dead

(30:57) And some were shot dead before they took off

(35:04) You can’t expect prototype speed past the prototype stage

(37:41) Development and Marketing: When do you go to the next stage?

(41:12) Swag Ideas for Cons: Animal Crossing clothes and other virtual swag

(45:17) The Miscreant and Krit Hackathon: Coming soon to a DefCon near you

(52:12) Our Small Efforts

Thanks for listening to Small Efforts, a podcast collaboration between Krit and Miscreants. Shoutout to the Hatch Team and Mary Vuong for producing and editing.

Links:

• Andrew’s Twitter: @AndrewAskins
• Andrew's website: https://www.andrewaskins.com/
• Chartkit: https://www.chartkit.io/
• Krit: https://www.krit.com/ 
• Miscreants: https://www.miscreants.co/ 
• Sean’s Twitter: @seanqsun
• Hatch Team: https://www.hatch.team/
• Threat Intelligent extension: https://threatintelligent.io/ 
• Product People's first post: https://www.krit.com/blog/finding-signal-in-unstructured-data-with-jose-nazario

For more information about the podcast, check out https://www.smalleffortspod.com/.

(0:29) Andrew’s cat, Po’ Boy’s, new friend: a cat named Danger (work-in-title)

(2:49) ​​Security Companies: Why so many ‘S’ names?

(8:12) Hiring Notice: Sean’s still looking for a Project Manager

(10:56) Hiring Notice: So, Sean’s really looking for a Producer/Project Manager

(14:36) Getting referrals for Design People from Tech People isn’t the greatest

(17:05) Andrew and Sean really appreciate Mike Privette (Return on Security)

(22:02) Broadening Horizons: When do you work with people outside your niche?

(26:41) Having an outside perspective in an industry isn’t always a bad thing

(30:37) Hot Take: Attribution in marketing isn’t very useful

(35:13) Our Small Efforts

Thanks for listening to Small Efforts, a podcast collaboration between Krit and Miscreants. Shoutout to the Hatch Team and Mary Vuong for producing and editing.

Links:

• Andrew’s Twitter: @AndrewAskins
• Andrew's website: https://www.andrewaskins.com/
• Chartkit: https://www.chartkit.io/
• Krit: https://www.krit.com/ 
• Miscreants: https://www.miscreants.co/ 
• Sean’s Twitter: @seanqsun
• Hatch Team: https://www.hatch.team/
• Bureau of Digital: https://bureauofdigital.com/ 
• Home Repair Lab: https://www.homerepairlab.com/ 
• Mike Privette: @mikepsecuritee
• Rethink: https://rethinkcanada.com/ 
• Return on Security: https://www.returnonsecurity.com/ 

For more information about the podcast, check out https://www.smalleffortspod.com/.