this week's episode, Todd Juneau and Kelly Maguire reflect on a recent Ad Age article on the rise of independent media agencies — and explore the strengths and nuances of indie agencies versus HoldCo agencies.

They address one of the real differentiators: client priority. From “small fish in a big pond” dynamics to the willingness of indie agencies to do what it takes to achieve results for their clients. They explore how agency size, processes, and people shape results.

It’s a candid look at the indie vs. HoldCo debate, loaded with on-the-ground insights for marketing leaders working their way through today’s agency world.

Chapters:

• 00:00:00 - Kicking Off with Candid Industry Insights
• 00:00:45 - Todd & Kelly Take the Mic
• 00:01:01 - Why Indie Media Agencies Are Winning Big
• 00:02:02 - Speed vs. Agility: The Real Edge in Advertising
• 00:03:17 - How Client Priority Can Make or Break Your Results
• 00:09:35 - Big Agency Scale: Strength or Stumbling Block?
• 00:22:00 - Chasing Cost Savings at the Expense of Quality
• 00:30:38 - Finding Your Fit: Choosing the Right Agency Partner
• 00:38:49 - Wrapping Up with Unfiltered Takeaways

Links and Resources:

• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja Dé Digital 

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