saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #9, Anna Nadeina talks with Karsten Madsen from Morningscore, a gamified SEO tool that simplifies optimizing your website.

-----------Episode's Chapters--------------

00:00 - Introduction to Morningscore and Karsten's Background

02:56 - Transitioning from Agency to SaaS

05:58 - The Gamification of SEO Tools

08:58 - The Importance of Human Interaction in SaaS

12:13 - Funding Decisions: Bootstrapping vs. Investment

15:01- Shifting from Product-Led to Sales-Led Growth

17:46 - Learning from Mistakes in Sales Strategy

20:57 - Aggressive Marketing Tactics for User Acquisition

23:54 - SEO Strategies and the Importance of Content

27:03 - Building a Unique Brand Identity

30:00 - Current Marketing Channels and Their Effectiveness

32:47 - Reflections on Wins and Losses

36:09 - Final Thoughts and Hacks for Success

Karsten - https://www.linkedin.com/in/karsteel/

Morningscore - https://morningscore.io/

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