Small Marketing Teams

Do you get bogged down by countless emails from companies trying to sell you something after you downloaded their ebook? Do you wonder if the communication you send prospective customers are making an impact or is it just noise?

Don't be that company…

In this episode, we discuss lead nurturing and what to do to seal the deal. You do not want to be that company that annoys its potential client with generic emails that do not mean anything to them and get lost in the sauce.

Instead, be that company that can connect with the reader and get them to want to know more.

During our episode, I will explain the best way to build a relationship and rapport with your prospective customers. I explain ways to get the reader intrigued and converting on anything you put in front of them.

You don't want miss this episode because I will take on the biggest mistakes marketers make and reveal my secrets behind better, more productive lead nurturing.

God bless the internet! It has changed so many of the ways we get things done.

You can have a masseuse ordered to your house. You have insight into your prospective customers' interests before you pick up the phone for the first time. You can change your dinner reservation at the last minute without facing the wrath of an angry maitre d'.

You can even write an authoritative business book that raises your brand's profile without having to dedicate early mornings, late nights, and weekends for the next 12 months to the process.

In this episode of the Small Marketing Teams podcast, I have a conversation with Nick Raithel, creator of The 7 Hour Book. He highlights how a book differentiates you from others in your market and how modern options for producing a book have changed the game for smart companies.

I kick off the session with a pitch to spend more time away from your computer to think clearly about how to grow your business.

In this episode, I'll also share how I increased webinar registrations without reinventing the wheel each month.

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Many executives and business owners are surprised that content marketing is a long game. You are consistently helping and educating your market in order to get found by buyers and turn those website visitors into leads.

After hearing about success stories all over the internet and at marketing conferences, many people see content marketing as the solution to their lead generation problems.

Unfortunately, there is no silver bullet when it comes to inbound marketing. While generating a significant flow of leads takes time, there are things that you can do to generate leads at a faster clip.

In this episode of the Small Marketing Teams podcast, I'll show you the three approaches that I use to get results faster from my marketing plan.

I kick off the session discussing an important really that many small marketing teams face in this era of shiny objects and marketing peer pressure.

In this episode, I'll also tackle whether you should stop blogging since everyone and their brother is pumping out blog content.

Sign up for special tips for small marketing teams and alerts when new podcast episodes are published at SmallMarketingTeams.com.

When I speak at marketing events and conferences, one of the top questions I get from the audience is how do I determine what I blog about. Today, I'll reveal my three favorite methods.

Learn how your small marketing team can generate hundreds of ideas for your blog, videos, and other digital content formats. This painless process will not only help you improve your search engine

This painless process will not only improve your search engine rankings but also help you produce content to nurture leads and build stronger relationships with prospective customers during the sales process.

In this episode of the Small Marketing Teams show, you'll also find out how to make sure your remote marketing employees are successful.

When it comes to getting found and generating more leads, marketing videos have gone from a nice-to-have to a must-have.

However, the thought of consistently planning and producing educational or middle of the funnel product videos can be intimidating, especially when you are a small marketing team.

In this episode of the Small Marketing Teams podcast, I'll show you an easy-to-follow process for creating 20-30 product and feature videos in a matter of days - without spending a dime.

I kick off the session discussing a little-discussed product management process that marketers can use to build a stronger connection with their target audience.

In this episode, I'll also go into detail about where small marketing teams should start when planning their middle of the funnel offers.

Have you had enough of the "2017 marketing trends" articles? Great! Me too. Let's get down to business with five specific areas that small marketing teams should focus on this year.

You won't find these marketing tactics in any mainstream business podcast or "marketing trend" listicles. But, they will make a big difference in how many people find your business and how effective you are at generating leads.

Listen to this episode for the full rundown. I can't wait to get your feedback on these "under the radar" approaches to grow your business in 2017.

In this episode of the Small Marketing Teams podcast, you'll also learn where you should post your videos online to maximize their impact on your business.

Once you are getting found by prospective customers and converting website visitors into leads, what should you do next to turn those leads into paying customers?

This is one of the top hurdles for small and mid-sized companies and a wall I hit head-on early in my career running small marketing teams.

Through a lot of testing and training of my sales team, I figured out a repeatable process for growing sales from these inbound ideas. I'll share that mindset and process with you during this episode of the Small Marketing Teams podcast.

You'll also learn ways to say "thank, but no thanks" to people in your office who want to help you create content and copy, but end up creating more work for your marketing team.

If you put in the effort to consistently drive people to your website, are you confident that it is set up to turn those website visitors into leads?

That's great that your business is getting found! Your website traffic metrics continue to climb, but you are leaving money on the table if you are not converting those visitors into qualified leads.

In this episode of the Small Marketing Teams podcast, I'll tell you how to set up the foundation of your lead generation system - your website - to collect leads in your sleep.

You'll also find out how to rock day one in your new job running a small marketing team (even if the team if only you).

At the beginning of the episode, you'll how to avoid basic pitfalls when seeking a marketing job or internship.

Getting found by buyers in your target market is the first step in growing your business. The good news is that it is easier than you might think.

Attracting buyers is the first part of the process I use to generate qualified leads and get more customers. You can't show off your superpowers in qualifying leads, tying your solution to prospects' problems, and closing the deal if people don't find you first.

In this episode of the Small Marketing Teams podcast, I'll walk you exactly how I get my business found and how you can follow the same path to grow your business.

You'll also learn where you should get started when improving your marketing results.

To kick it off, I'll also explain why there is a big difference between being busy with marketing and spending time in the right places.

When it comes to marketing your business and bringing in new customers, you can't improve everything at once. Unfortunately, that is a reality.

So, what are you going to do? Focus on branding, getting people to come to your website, generating leads, or turning leads into customers?

You can't do it all at once.

You can guess where to spend your time and budget, but you'll end up wasting a lot of both. Or you can follow my process for determining where to focus your efforts. Honestly, it is the #1 framework I tell the marketing executives and practitioners I advise to install to grow their businesses.

And guess what? This tool doesn't contain a single line of code.

I'll show you how to determine where to spend your time and dollars to get more customers and where you're wasting time today.

In this episode of Small Marketing Teams, you'll learn:

• Why people don't open your marketing emails (and how to fix it).
• How to prioritizes your marketing activities.
• Who should and shouldn't listen to the Small Marketing Teams podcast.

One more thing about the tool I'm going to give you….it won't cost you one dime!