In this episode, Paul speaks with Elizabeth Hamilton about her deep roots in Connecticut journalism and how her passion for investigative reporting helped shape the evolution of the Connecticut Mirror (CT Mirror).

Links:

CT Mirror

https://ctmirror.org/

Elizabeth Hamilton - LinkedIn

https://www.linkedin.com/in/elizabeth-hamilton-b33517153/

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In this eye opening episode, Paul is joined by Dr. Augustine Fou, cybersecurity and digital ad fraud expert, founder of FouAnalytics, and longtime digital marketing veteran. Dr Fou dissects the shadowy underbelly of programmatic advertising and how it’s been siphoning money from quality publishers, especially local news outlets, for over a decade.

Links:

Dr. Augustine Fou - LinkedIn

https://www.linkedin.com/in/augustinefou/

FouAnalytics

https://fouanalytics.com/

Dr. Fou's article Good publishers take back the ad revenue that went to toll-takers

https://www.linkedin.com/pulse/good-publishers-have-been-screwed-thats-decade-dr-augustine-fou-inpge/

Ground News

https://ground.news/

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Daralyse Lyons joins the podcast just one month into her role as Chief Revenue Officer at the Bucks County Beacon, bringing a rare hybrid background in finance and journalism. In this conversation, Daralyse shares how collaboration, creativity, and community focus are keeping local journalism alive and why Bucks County, PA, is a microcosm of national political and social trends.

Links:

Bucks County Beacon

https://buckscountybeacon.com/

Connect with Daralyse Lyons:

email: [email protected]

LinkedIn: https://www.linkedin.com/in/daralyselyons/

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In this episode, Paul speaks with Randy Picht, Executive Director of the Reynolds Journalism Institute (RJI), and Leah Becerra, Product Director at RJI, about their newly launched initiative: the News Media Help Desk.

This collaborative project between RJI and the Local Media Consortium (LMC) aims to become a one stop digital support hub for local newsrooms, offering guidance, resources, and hands-on help for navigating today's rapidly evolving tech landscape.

Links:

News Media Help Desk

https://www.newsmediahelpdesk.org/

Leah Becerra - LinkedIn

https://www.linkedin.com/in/leahbecerra/

Randy Picht - LinkedIn

https://www.linkedin.com/in/randypicht/

Reynolds Journalism Institute

https://rjionline.org/

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Johnny Levy returns to the show for a deep dive into Data Joe, a 20+ year-old company serving local media through data-centric products. Johnny shares the company's evolution from SaaS platform to full-service research partner, the ethos of "partnership" that drives the business, and why adaptability has been key to their longevity.

Links:

DataJoe

https://datajoe.com/

People of Media

https://peopleofmedia.com/

Johnny Levy - LinkedIn

https://www.linkedin.com/in/johnny-levy/

Johnny's first episode on this podcast

https://podcasts.apple.com/us/podcast/the-value-of-data-and-the-role-of/id1733101178

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In this episode, journalist and publisher Steve Puterski shares his journey through local media from covering high school sports in small town Colorado to founding North County Pipeline, a Substack based local news outlet in San Diego’s North County.

Links:

North County Pipeline

https://ncpipeline.substack.com/

Steve Puterski - LinkedIn

https://www.linkedin.com/in/steve-puterski/

NC Pipeline socials:

Instagram

https://www.instagram.com/ncpipeline

Facebook

https://www.facebook.com/ncpipeline

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In this episode, Paul is joined by Stephanie Schroeder, Chief Revenue Officer at Forum Communications, a family-owned media company with over 25 newspaper and digital titles across the Upper Midwest. Stephanie shares her journey into local media, and how she's helped lead Forum through a digital transformation surpassing 100,000 digital subscribers.

Links:

Stephanie Schroeder - LinkedIn

Forum Communications

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Today Paul sits down with Gary Boulanger, Editor-in-Chief of the Silicon Valley Business Journal, to trace his winding career path from aspiring cartoonist in Wisconsin to leader of one of the Bay Area’s most important local newsrooms.

Links:

Gary Boulanger - LinkedIn

Silicon Valley Business Journal

Motorcycles Are Drugs Podcast

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Today Paul speaks with with Ed Arnold, Editor in Chief of the San Antonio Business Journal, about his unexpected path into journalism, the philosophy behind business reporting, and the changing landscape of local media.

Links:

San Antonio Business Journal

Ed Arnold - LinkedIn

Reach out to Ed: [email protected]

American City Business Journals

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Michael Shapiro returns to the podcast to discuss the rapid evolution of TAPinto and the Hyperlocal News Network. In this update packed episode, Michael outlines the new features they've rolled out, including innovative tools for local businesses, political advocacy, and public entities.

Links:

Michael Shapiro - LinkedIn:

https://www.linkedin.com/in/michaelmshapiro/

TAPinto:

https://tapinto.net/

Hyperlocal News Network:

https://marketing.tapinto.net/hyperlocal-news-network

Interested in starting a TAPinto franchise?

https://marketing.tapinto.net/start-tapinto

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