By Renia Carsillo
4.9
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The podcast currently has 60 episodes available.
Has running a business taken over your life?
You’re making good money and have no shortage of clients. You’re feeling pretty successful with this business that you’ve built from the ground up.
But you feel that if you blink too long it will start to crumble. Taking a day off is out of the question.
You know you need to take your business to the next level, but you’re not sure how to get there.
In today’s episode, we’ll discuss what’s keeping you from growing your lifestyle brand into a full-blown business that you can lead while still having a life.
When you realize that making money was the easy part...
When the thing you thought would give you freedom leaves you in chains...
When you’ve bought all the courses and watched all the videos and still have no life outside of work...
It’s time to assess your mess and figure out how to go from the Head Doer to the Leader of People.
I’ve been working with my long-time friend and project managing guru Stephanie Veraghen to bring you the Assess Your Mess quiz.
The purpose of this quiz is to help you pinpoint your next steps:
Do you need to put a project management platform in place?
Do you need to spend time developing personas and brand guidelines?
Do you need to better understand how your marketing and sales decisions affect the rest of your company?
What specific action can you take right now to turn your business mess into magic?
Join me in today’s episode to learn more about what it takes to scale your business to 7-figures in a sustainable, values-driven way.
You’ve done the work to lay a firm foundation for your business. Now it’s time to add the logistical framework that will allow you to scale into a company that finally gives you the personal freedom you’ve been searching for.
Listen to episode 60 now!
In episode 60 of Small Stage, Big Impact we discuss:Resources mentioned by Renia in the episode:
Are you ready to revitalize your business and take it to the next level?
This week I’m teaming up with project manager and business systems extraordinaire Stephanie Veraghen. We’ve been working hard behind the scenes to bring you a business development program you won’t find anywhere else.
Have you been there, done that with marketing courses and project management systems - and still not gotten the results you need?
Are you ready to get some systems in place and learn to delegate so that you can be the leader your company needs?Are you ready to get your shit together so your business life doesn’t have to BE your life?
Then this episode is for you.
We are introducing the Get Your Shit Together Intensive for mature businesses who are ready to take things to the next level.
In today’s episode, Stephanie and I talk about what you can expect from the Get Your Shit Together program.
First, this is NOT a coaching course. We will work alongside you and your team to develop personalized systems and strategies to help you build a sustainable business. We want your business to keep growing and succeeding long after we’re no longer in the picture.
Second, this intensive will provide you with a community of other business owners and CEOs. Like you, these leaders are working to build sustainable values-driven companies. It can be lonely at the top - but it doesn’t have to be.
Third, we want to help you strengthen your team on a personal level. Being a values-driven leader is about putting people first, and that includes your team. We’ll work on ways to help you communicate, delegate, and self-regulate to be the leader your company needs.
We’re pretty excited about this program and can’t wait to see what we can create together with you.
Does the Get Your Shit Together Intensive sound like what you’ve been looking for?
Join us in today’s episode to find out more details and how you can apply.
Listen to episode 59 now!
In episode 59 of Small Stage, Big Impact we discuss:Are you unsure where to start to #DoBetterDigital with your marketing strategy?
This Tuesday, your next step will be delivered right to your inbox.
The Genevieve Digital team has been working hard to create actionable resources for business leaders like you: Leaders who want to get better results with digital marketing without compromising their values.
To make those #DoBetterDigital resources readily available, we’re starting 2-Minute Tuesdays.
These weekly emails will take two minutes out of your day, but the impact on your business will be boundless.
With 2-Minute Tuesdays, you will learn things like:
Our goal is to provide you with actionable tips that you can put into place immediately.
These emails will also give you exclusive access to the Genevieve Digital Team for questions and feedback.
We’ve been receiving an incredible number of emails from our listeners. To streamline the process, we are now encouraging you to submit your questions by responding to the 2-Minute Tuesdays emails. This ensures our team has the capacity to answer your questions.
As an added bonus, every few episodes, Renia will choose audience questions to address directly on the show.
How do you sign up?
Go to https://realignyourstrategy.com/two-on-tuesdays/ to get your name on the list.
But wait!
That’s not the only thing our team has been working on. We’re about to launch a new program designed especially for mature businesses. The rollout will begin next week with a special episode. Be sure to tune in!
In today’s episode, be sure to listen for
Listen to episode 58 now!
In episode 58 of Small Stage, Big Impact we discuss:
Resources mentioned by Renia in the episode:
Search Engine Marketing is essential to a sustainable marketing strategy. But how do you ensure that your SEM is values-driven?
In the last episode, we talked about the advantages of an SEO marketing strategy over one driven by social media.
This week we are taking a deeper dive into Search Engine Marketing (SEM). We will explore how to optimize this platform and #DoBetterDigital.
In 2021, the search engine is its own platform. It requires a specific engagement strategy to be effective.
And when it comes to the Trinity Principle, I highly advocate that search be your primary marketing platform.
Search Engine Marketing doesn't come without flaws. But it also has some major benefits when compared with social media:
In a 2021 world, you can’t afford NOT to focus on Search Engine Marketing.
In today’s episode, we’ll discuss exactly where to put your focus to get the most out of SEM.
I’m giving you a list of nine best practices for effective SEM. As always, these practices will help you grow your business while staying true to your values.
I’m covering a lot of information in today’s episode, including some technical jargon. To help you keep track of the details, my team is sharing the cheat sheet that we use with each of our clients. Download your SEM cheat sheet here.
Are you ready to increase your visibility on the internet and build a more sustainable business?
Listen to episode 57 now!
In episode 57 of Small Stage, Big Impact we discuss:
Resources mentioned by Renia in the episode:
If you’re tired of the hamster wheel of social media content creation, it’s time to focus on a more sustainable business model.
It’s a fact that our world is largely influenced by social media. It’s also true that social media can be a useful tool in your digital marketing strategy - especially with a #DoBetterDigital mindset.
But the idea that we can constantly be “on” and responsive is not a business model.
When you focus much of your marketing dollars and effort on social media, you can guarantee one thing: you’re headed for burnout.
The issue with relying on social media to drive the majority of your sales is that social media requires constant engagement. If you take a week off, your bottom line suffers. What you created for last month’s campaign isn’t going to continue generating leads or sales after the campaign is over.
In today’s episode, I am proposing a more sustainable focus for your marketing: a search-first digital strategy.
This means optimizing your website for search. It means
An SEO-first marketing strategy does require a bit of work upfront. That’s why I’ve spent several episodes talking about SEO and how to do it effectively.
But dollar for dollar, a search-based strategy provides you with more value than a social media-based one.
Check out these statistics:
This is partly because content driven by SEO can continue to get traffic for years. Meanwhile, that video you spent hours on for your social media platform last month has probably already run its course.
But how do you make that transition to a search-first strategy?
And what about all those influencers who’ve amassed a huge audience?
Can’t you simply add keywords to your social media posts and call it a day?
I answer these questions and more in today’s episode.
If you’re looking to create a business model that does the work for you - even when you take a break - you need to shift your focus to SEO.
Listen to episode 56 now!
In episode 56 of Small Stage, Big Impact we discuss:Resources mentioned by Renia in the episode:
The Call to Action (CTA) is often seen as a necessary evil in marketing. But while it is necessary, it doesn’t have to be evil.
The reality of marketing is that, ultimately, you are asking people to give you money. (Sometimes their time, or a positive review, but usually it’s money.)
The reality of running a business is that you need money to operate. As I’ve talked about before, sales cure everything when it comes to accomplishing the goals you’ve set for yourself and your business.
But it’s not uncommon for marketers to balk when it comes time to ask potential clients to take action. It seems easier to allude to what we want rather than risk seeming scammy and underhanded.
In values-driven marketing, crafting compelling CTAs doesn’t have to be difficult. In today’s episode, we talk about how to change your perspective when it comes to making that call to action.
How can you avoid the manipulative tactics that go against your values?
View CTAs as empowering your audience to take action to improve their lives - because that’s exactly what you’re doing.
As a values-driven marketer, you’ve already created goods, services, or content that will help your audience in some way. Now it’s your job to encourage them to do what they need to do to access those things.Maybe it’s giving you money.Maybe it’s downloading an ebook.Maybe it’s listening to your podcast.But here’s the thing: They won’t know what to do until you ask.
It’s a general rule that objects at rest tend to stay at rest. Potential clients, especially those who are new to us, can seem incredibly hard to reach without resorting to underhanded tactics. Even persuading them to share their email can seem like a Herculean task.
In this episode, I will give you specific steps for creating effective, values-driven CTAs that move your audience to action.
And of course, we have a checklist to help you remember all the little details and stay consistent in your practices. You can download your Landing Page Scorecard here.
Are you ready to revolutionize your marketing strategy with CTAs that inspire without manipulation?
Listen to episode 55 now!
In episode 55 of Small Stage, Big Impact we discuss:
Resources mentioned by Renia in the episode:
When it comes to building a blog, creating content is only the first step. You also have to make that content accessible.
Values-driven marketing is about putting people first. You’ve worked hard to create blog posts that provide value for your audience. But your job isn’t done. Your digital strategy must consider two questions:
How will your audience find your blog?
How will your audience consume your content?
Blogs that keep these two concerns in mind can be greatly beneficial to a marketing strategy. Done right, blogs can
There is a lot of noise out there in the digital space. In the last episode, I explained why the most effective marketing strategy puts copy first. But that doesn’t mean mindlessly adding to the noise. A values-driven, copy-first digital strategy means being intentional with every word your brand puts out.
In today’s episode, I give you 5 steps that will make your blog stand out above the rest and keep your audience coming back for more.
These 5 steps are the exact steps our copywriters and formatters use for every piece of content we create. Generally speaking, we
We’ll go over the “why’s” and “how’s” of exactly what to do in today’s episode. Be sure to download our free Copy and Formatting Checklist, because there’s a lot to remember. We refer to this checklist with every piece we create to ensure we remain consistent and use best practices.
Are you ready to transform your blog posts to make them work for you?
Listen to episode 54 now!
In episode 54 of Small Stage, Big Impact we discuss:Resources mentioned by Renia in the episode:
Are you underinvesting in the most critical piece of your digital strategy?
In today’s episode, we discuss why a copy-first digital marketing strategy makes the most sense, even in a video world.
Copy is the words you use to market your brand and sell your product. It’s the number one thing that connects you to your audience and convinces them to take the action you want them to take. Without good copy, your digital strategy has no foundation to stand on.
You're probably thinking, “What about design? And a good-looking website? And all the technical stuff?”
While those things are important, without good copy, none of that matters. It doesn’t take more than a few minutes on the internet to see that even ugly things sell. But bad copy undermines even the best-laid designs.
Today we talk about how to create good copy and where to pay attention to it in your strategy.
Copywriting is not the same as creative writing. Copy is a conversation between you and your clients, and it must follow some general formulas to be effective.
I’ve said before that I only have a few hard rules when it comes to digital marketing. One of them is this:
Marketers need to either learn how to write good copy or hire someone who does.
Many of our clients do a mix of both.
A great copywriter is an investment, and you often get what you pay for. If you’re not at a place where you can hire a full-time copywriter, you’ll need to learn a few things about writing at least some of it yourself. Today I’ll be giving you tips on how to get the most out of either route.
And for those who’ve got this copy thing down, you’ll still want to check out today’s episode for all the unexpected places where the words you choose matter. Have you considered:
In values-driven marketing, we put people first. That means thinking through every connection point between you and your audience.
Are you offering value every step of the way?
Is your message clear and accessible?
I’ve packed a lot into today’s episode, so we’re sharing a free checklist to help you keep things straight. We use this checklist with our own projects to make sure the copy aligns with our values and standards.
Get your Free Copy and Formatting Checklist here.
Are you ready to #DoBetterDigital with accessible, compelling copy?
Listen to episode 53 now!
In episode 53 of Small Stage, Big Impact we discuss:
Resources mentioned by Renia in the episode:
What if I told you it was possible to have fun with your digital strategy and not feel overwhelmed by it?
In today’s episode of Small Stage, Big Impact, we’ll discuss the Trinity Principle. This strategy
For those who’ve been following along for a while, you’ve heard me speak about the Trinity Principle before. But it can be a difficult perspective shift, especially for those of us who’ve listened to all the gurus telling us to be everywhere and everything for everybody on social media. Or we’ve taken some coaches’ advice and sunk everything we have into a single platform, taking a big risk in hopes of a big payoff.The Trinity Principle is an approach to digital marketing that doesn’t leave you exhausted or require you to take unnecessary risks with your business. You get to do less but do it better. You get to have more control, more time, and more connection with your audience. And you get a higher return on your investment.
So what is the Trinity Principle? It is simply this:
You only need three platforms - executed well- to get all of the leads and sales your business needs to prosper.
Yes, you read that right. Three.
I can almost hear the “But what about…” on the tip of your tongue. That’s why I decided to dive deeper into the Trinity Principle in today’s episode.First, I’ll explain why the Trinity Principle is so important for values-driven marketers. We do a disservice to our audience and ourselves when we spread ourselves too thin. The Trinity Principle lets us engage our audiences with integrity.
Then I’ll give you some pointers on choosing those three platforms. As an SEO nerd, I’ve got a pretty strong opinion about what your first two should be. (I’ve also got the data to back it up!). But the third platform is where you have room to play, and we can help you figure out what’s best for you.
I’ll also talk about why focusing on only one platform is not a wise risk to take. The Trinity Principle helps you to mitigate risk while also giving space for courage and creativity to grow your business.
As a strategic planning consultant, I've helped clients evaluate their businesses to decide the best place for them to be in the digital space.
Are you ready to take a step back, take a deep breath, and then achieve more than you ever thought possible?
Listen to episode 52 now!
In episode 52 of Small Stage, Big Impact we discuss:
Resources mentioned by Renia in the episode:
Learn how to toss manipulative Bro Marketing tactics to the curb in this episode of SSBI. Grow your business with equity and kindness at its core. Listen now.
When it comes to breaking up with Bro Marketing, identifying it is the first step.
How do you know if you’ve been using Bro Marketing tactics? It’s simple: if you’ve ever felt manipulative when trying to make a sale, you’ve participated in Bro Marketing.
Bro Marketing is like a bad relationship. It makes a lot of promises and even seems to deliver on them - for a while. But its tactics leave us feeling like dirt, shamed into thinking we aren’t trying hard enough.
Ultimately, Bro Marketing is not sustainable. But how do we escape?
In Season 5 of Small Stage, Big Impact, we are going to give you the tools you need to break up with Bro Marketing for good.
Last season, we talked a lot about #DoBetterDigital. Digital marketers have shaped the world, and we have a responsibility to fix the damage we’ve done. If we can make the mess, we can clean it up.
How? With Bro Marketing’s better looking, harder working, more empathetic alternative: values-driven marketing.
Unlike Bro Marketing, values-driven marketing leads to sustainable success. Also unlike Bro Marketing, values-driven marketing requires hard work and sacrifice.
Is it worth it? With over a decade of experience backing me up, I can answer confidently: Yes!
I’m not offering a quick-fix solution. Values-driven marketing is not a prescription - it’s a practice. But with each episode, I’ll share with you proven practices that will lead to the type of success you can be proud of.
You may find that you’ve already been incorporating the values-driven mentality in your marketing practices. To help you determine where you are on your values-driven marketing journey, we’ve created a downloadable quiz. Use it to take notes, do some journaling, or help you focus on where you want to go.
And if it turns out you’re more entrenched in Bro Marketing than you thought you were, don’t worry. As Dr. Maya Angelou so famously said,
“Do the best you can until you know better. Then when you know better, do better.”Are you ready to know how to #DoBetterDigital and make an impact you can be proud of?
Listen to episode 51 now!
In episode 51 of Small Stage, Big Impact we discuss:
Resources mentioned by Renia in the episode:
The podcast currently has 60 episodes available.