Today on Small Towns Unscripted, we’re honored to share the story of a woman whose life reflects resilience, gratitude, deep roots, and the heart of the American Dream.
Maribel Cruz — the Executive Director of the Community Center in Chelan — was born in El Paso, Texas, and raised in the Puget Sound area, where she graduated from Kamiak High School in Mukilteo. Later, she earned her degree in Business Management from the University of Phoenix. A first-generation Mexican American, Maribel grew up in a big, loud, loving household shaped by generations of hard work, faith, and family. With three older brothers, a younger sister, and a mother who was the eldest of ten siblings, her life was filled with cousins, tías and tíos, grandmothers, big dinners, and endless food. In the Cruz home, you were never hungry — and to this day Maribel’s love language is feeding people with joy.
Her family’s journey from a small town in Mexico to the border cities of Juarez and El Paso is a testament to courage and conviction. They worked tirelessly to carve out opportunity, and her father ultimately secured a long, honorable career with Boeing, never missing a day of work in nearly 30 years. That unshakeable work ethic — loyalty, humility, and responsibility — is the Cruz family heritage and still shapes Maribel today.
Though she once imagined she’d return to Texas after high school, life had a better story in mind. A young high-school romance that grew into a lifelong partnership with her husband, Chris, set her on a new path. Together, they’ve created a life anchored in loyalty, consistency, and community — a family strengthened by their faith and guided by a shared desire to serve others. After many years of visiting Chelan to spend time with family, Maribel and Chris made it their full-time home in 2022 — a move that felt natural in every way.
In their own ways, both Maribel and Chris contribute to the heartbeat of the Chelan Valley. Maribel through her leadership as the Executive Director of the Community Center, and Chris through the welcoming atmosphere of his barbershop — a place where people come not just for haircuts but for conversation, connection, and a sense of belonging. Together, they embody what it means to unite a community one relationship at a time.
Professionally, Maribel brings nearly twenty years of experience in business management, program development, and community engagement. She spent more than two decades serving the City of Seattle — proudly calling herself a “transportation nerd” — before stepping into her role leading the Community Center here in Chelan. She is passionate about building genuine connections, empowering others, and creating spaces where everyone feels seen, valued, and included. Fluent in Spanish and deeply connected to her Hispanic roots, she carries a special heart for the Valley’s underserved populations and works tirelessly to ensure every voice has a place at the table.
Outside of work, Maribel treasures time with her husband Chris and their two teenagers, Christian and Ariemi. She loves long summer evenings by the lake, hosting family and friends, walking their two boxer dogs and frenchie, and creating moments of joy — both big and small — wherever she goes.
Maribel is helping build exactly what our podcast believes in: connection. A place where people from every background, income level, and origin can collide, feel welcome, and truly belong.
The future is bright for the Cruz family.
And it’s brighter for Chelan because Maribel is here.
We’re grateful for the time we spent together on this episode and deeply admire her story, her heart, and the impact she’s making.