This episode digs into the shift from brand-to-consumer engagement to people-to-people relationships as the foundation for brand value, and the associated imperative to transact more in social currency that people can spend on other people.

This episode digs into the shift from brand-to-consumer engagement to people-to-people relationships as the foundation for brand value, and the associated imperative to transact more in social currency that people can spend on other people.

This episode digs into the shift from brand-to-consumer engagement to people-to-people relationships as the&nbsp;foundation for brand value, and the associated imperative to transact more in social currency that people can spend on other people.

Smaller Worlds: Finding Value and Growth in Relationships

Big ideas about growth from thought-leaders within Kantar speaking with J. Walker Smith, Knowledge Lead for the Consulting division of Kantar.

Share Smaller Worlds: Finding Value and Growth in Relationships

Sign up to save your podcasts

Smaller Worlds: Finding Value and Growth in Relationships

Smaller Worlds: Finding Value and Growth in Relationships