In this episode of Smarketing, Janet Fenner and Yaron Zussman discuss how the security industry can attract, train, and retain new talent.

In this episode of Smarketing, Janet Fenner and Yaron Zussman talk work life balance.

With today’s current situation (with the pandemic and children doing school at home) managing work and life, and doing our best to get them both to sync up properly can be hectic.


As we all begin to adjust to this “new normal,” Janet and Yaron offer tips on time management, home offices, and how to avoid remote work burnout.

In this episode of Smarketing, Janet brings in three leaders in the security trade show industry to talk about the current state of our physical networking platforms.

In this week’s episode of Smarketing, Janet and Yaron talk about the importance of #branding yourself, yes, yourself!

In this episode of Smarketing, Janet and Yaron discuss how we can leave our egos behind and truly reflect on our inner strengths to discover the one thing about ourselves that is our sales and marketing superpower.

There are several effective methodologies and ways to win a sale in the security industry, however knowing how and when to use them will ultimately be the key to success.

Utilizing your customer relationships and its ecosystem is the new way to create and build on brand loyalty.

How exactly can Sales and Marketing come together to create the perfect product selling, business developing duo? Smarketing is here with its first episode to tell us how!