Smart AF

How do you keep your customers happy, your staff busy and not only boost your sales but make them predictable? Torie Mathis and her cohost Sean talk about how to use no-overhead products and recurring services, that not only make your customer's lives easier but increase your profits in a predictable and scaleable way.

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On Saturday, December 12, 2020 we attempted to set a world record for the longest Tesla parade. Torie Mathis and her cohost Sean talk about the attempt, the results, and what they learned getting 340 Tesla owners to parade 15 miles down the GA Hwy 400.

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When starting a new business venture, it’s best to do some basic recon. From naming your company to researching the competition Torie Mathis and her cohost Sean go over some essential steps to take prelaunch and some advice for setting the stage for success in starting a business.

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Sean starting Miles Through Time Automotive Museum with one car. One. If he would have waited until he was ready it may never have opened.. Torie Mathis and her cohost Sean talk about how to take all of your big ideas and big project and make them a reality, without becoming overwhelmed or over-extended.

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Are you spending your whole marketing budget trying to get new clients? STOP. It’s less expensive to get current customers to buy again. Some businesses are masters about getting you to keep coming back again and again. Torie Mathis and her co-host Sean talk about how to become one of those masters at getting repeat business.

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Referrals are an integral part of marketing your local business, but how do you ensure your customers are referring you? Referrals and reviews can make your business boom, but you have to get them…so how do you do that? Torie Mathis and her cohost Sean talk about strategies to get more referrals, more reviews and create your own marketing street team – for free.

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Does a business have to be fancy to be successful? Of course not, there are hole-in-the-wall restaurants and mom and pop shops that give big business a run for their money. But mom and pop need to learn a few things from corporate to pull it off. Torie Mathis and her cohost Sean talk about 2 famous motorcycle museums that are as different as could be and both pull off their individual personality perfectly. From pizza and books to motorcycles and classic cars we contrast brand personalities.

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Have you noticed there are companies that have hundreds of reviews, where others in the same industry have only a handful. It’s not by accident. Torie Mathis and her cohost Sean talk about the importance of social proof and how to create the processes to skyrocket your business. Imagine more clients, more reviews and the ability to raise your prices with just a few simple steps.

Get SMART AF resources and tools to grow your business at besmartaf.com

How can one business always be incredibly busy while similar businesses scrape by? Lines out the door at one restaurant while a similar one down the street shuts its doors…is it marketing? Customer Service? Business Voodoo? Torie Mathis and he cohost Sean examine similar businesses that are either rising way above the competition or struggling to stay open.  

Should you work from the kitchen table? Is this small act the catalyst to a great disaster to your work life balance? Maybe. Maybe not. Torie Mathis and her cohost Sean call bullshit on the entire idea of work life balance and explain why they strive for the exact opposite of balance – especially with their kids – and why they see opportunity in imbalance from the kitchen table. If you work from home don’t miss this one.

Get SMART AF resources and tools to grow your business at besmartaf.com

LISTEN AT smartafpodcast.com

WATCH AT youtube.com/toriemathis