SMART Business Show

Our special guest today is Kelcie Glass!

Kelcie specializes in helping you grow your digital footprint and automate your marketing. Today, we are going to be talking about the TOP Marketing Mistakes to Avoid. 

She has been a successful entrepreneur for 10 years and has owned her own marketing firm for 8 years, and she has so much experience to share as more and more people are focusing more on their digital marketing efforts.

If you have questions about your tech integrations and putting the right systems in place, reach out to Kelcie (@thefire) with any of your questions! See how she can help you relieve some of that stress and get smarter with your systems. 

Make sure that if you love this episode that you subscribe, share it, and leave a six star review! See y'all on the next episode!

Welcome to the Smart Business Show!  Today, we have a very special guest: Jasmine Jonte!

Jasmine is a teacher turned entrepreneur! She leads the DFY Course Creation Agency, and today she’s going to be sharing the Top Five Course Creation Secrets!

This episode will help people wanting to navigate creating a course or even making a course you already have even better.

Anyone who wants help, guidance, and assistance in your curriculum reach out to Jasmine (@jasminejonte)! 

She's going to sit there and give you the connection and attention that you need to go through the mindset, the curriculum, what's going to get your clients results, and help you put on your marketing hat versus your teacher hat. 

Today we have another special guest: Ana Ochoa!

She's the Founder of Creators Coaching Co. where she helps coaches and online service providers sell high ticket programs to create your time freedom… and how you can do it all without the highs and lows of live launching! 

Today's topic is the mindset you need for high ticket selling. If you are a coach or service provider who wants to be able to create premium offers and sell them to a more affluent audience, or you are looking to invest at a higher level, you're gonna want to listen to what Ana is sharing with us today. 

Connect with her on Instagram at @creatorscoachingco and send her a DM to say hi!

Make sure you subscribe and share this episode with anyone you know who could benefit from learning how to sell high ticket offers!

Today, I am honored to introduce you to a special guest…Tamra Andress!

She's the CEO and Founder of F.I.T. in Faith MEDIA, alongside The F.I.T. in Faith Podcast for Founders, Innovators, and Trailblazers, which is one of the top 1% of podcasts on spirituality and business.

She's also a best-selling author and the Creator of the Grow for God Conference, and today we're going to talk about how to create content that #sells.

In this episode, Tamra is diving into the methodology behind creating her amazing content that actually sells, some of the common mistakes that you make, and how you can create more viral content that builds both connection and conversation.

Make sure you follow Tamra on Instagram (@f.i.t.infaith_media and @tamra.andress), send her a DM if you have any questions about how she can help you create content that can grow your business. She also has a Facebook group where she gives a lot of free value and content that you can join here!

You're going to want to rewatch or re-listen to this over and over again!

Today we have another special guest that is sharing GOLD for all of us affected by the iOS update. 

Let me introduce Toccara Karizma!

Toccara is a Digital Marketing Consultant,  Business Growth Strategist, and Founder and Creator of Karizma Marketing, where she has helped build 7-figure+ e-commerce brands and businesses for the last 14 years.

Today, we are talking about the five shifts to make your Facebook Ads work again since the dreaded iOS updates because it’s still working but there are just some adjustments that need to be made. 

Toccara explains more behind what we're losing in the iOS update, all our tracking abilities and audience targeting with the new privacy settings, and how she’s been able to get around that to control CPMs a little bit better, get the clicks on ads and find your target customers.

In this episode, she shares the massive growth her clients have seen even amidst all the changes when they started using the omnichannel strategy. Omnichannel means taking advantage of every marketing channel that you can be on.

Her prediction for 2022 is that Google and YouTube ads are going to become so much more popular because people are looking at other channels and they should be. Because inflation is happening and the number one way to protect your business and to continue growing is to start expanding into other marketing platforms. You have to be thinking outside the box right now.

She also warns against looking at vanity numbers but focusing on growing strong followers organically by producing great content and being engaging. The stronger those audiences are, the stronger you build up those relationships, the lower your ad costs will be, and the higher your return will be.

I’m so excited for you to dive into the high-level numbers and strategies she’s throwing at us and how to position your front end, back end, and how your ads fit into all of it! If you’re an e-commerce brand, have a notebook on hand for some new standards to be shooting for!

If you're listening to this and you are an e-commerce brand looking to scale, you have to reach out to Tocccara and allow her to look at your business! See how she can help you get to the next level and get in touch with her by heading over to toccarakarizma.com or following her on Insta at @toccarakarizma.

Final words from Toccara: “Don't give up, keep testing, and don't give up on the E-commerce space right now. It's still a gold rush.” 

If you guys are listening for the first time, make sure that you hit that subscribe button, and leave us a six-star rating. 

We have a very special guest today… Samantha Schneider!

Samantha is a Spiritual Business Coach that helps people grow businesses doing only what they want…and nothing else! 

So, if you're an entrepreneur and you feel the burden of all this weight of having to keep up with funnels, websites, automations, marketing, and all these things that are just overwhelming and weighing you down, and you just want to be free and have a full expression of freedom – Samantha is the one to help you do this!

Samantha’s journey started when she got furloughed from her Saks Fifth Avenue buyer position when the pandemic hit, and she was the “happiest girl in the world.” That gave her the time she had always wanted to start a business and she quickly found success using only Instagram.

Today, Samantha is talking about what it really means to live a life as an entrepreneur in total freedom by sharing how she was able to create her business in an outside-of-the-box way… She set herself apart as an authority, instead of an influencer by showing her ideal clients that she is the personification of what they want to be.

She showed them that you don't need: a sales call, a website – all you need is Instagram. The people who only want to build their platform on Instagram are going to see you as that authority because you're actually showing them step by step the results you’re getting from doing just that.

In this episode, she also talks about the fear of being seen and authentic on Instagram, and how you can put action behind those fears and get over the reason why you have them. 

I’m excited for you to hear Samatha’s words of wisdom that she shares with her clients, family, and friends all the time: “Stop making something mean something about something else” and “Your purpose is bigger than anyone's opinions of you.”

To hear more behind her words of wisdom and see what she’s doing on Instagram, go to her IG (@manifestingqween), send her a DM and ask her any questions…she's probably not going to get on a sales call with you. 

For those of you listening, make sure to subscribe, share this episode with somebody who needs to hear it, and leave a six-star review. See the next episode, everybody!

Today, I get to introduce a very special guest, Melissa Fino!

Melissa is the Creator and Founder of Momentum Coaching and the best-selling author of Little Miss Perfect, and has an incredible story to share with you today!

She helps female coaches, course creators, and influencers own their value, get their message out, and market to high-ticket clients!

Melissa has a crazy backstory for how she got where she is now… She was a double dropout from both high school and community college, and after about 20 years of what she termed “stagnation,” tragedy helped wake her up and set her on her path toda.

She is a testimony that “you can start at any time, there is no definition of when you can start!” 

Today, she discusses what she calls the “Mother Teresa” Complex and the reframing she helps her clients with to help them stop price themselves too low and giving away things for free.

She’s passionate about teaching her clients that the more money you make the bigger of an impact that you can actually have in this world. 

In this episode, Melissa talks about an impact-based pricing model that doesn’t price your programs based on what others are selling, but charging based on the impact in their lives, business, etc. 

She really emphasizes not lowering your prices but helping clients with payment plans or even pointing them in the direction of someone that could help them – because you offer value and need to shine your light brilliantly, because you have your own unique way, and there are people out there who need to listen and hear from you. 

I’m excited for you to hear about her book, Little Miss Perfect (that you can find on Amazon)! She shares how she struggled with being perfect and putting everyone else in front of her for decades and it's all about owning who you are because you are your own solution. 

For anyone that wants to learn more about how to confidently enroll higher-level clients, and start charging your value to reach your financial goals, reach out to Melissa at @iammelissafino.

Subscribe and share this episode with any female entrepreneurs that you know want to break past any limiting beliefs or burnout! …And if you haven't already, leave that six-star review!

Welcome to the Smart Business Show! Today, we have an esteemed and special guest that has been featured on Forbes, Good Morning America, and Business Insider. 

Let me introduce you to Dre Fox!

Dre runs multiple businesses through social media as a Coach for coaches, content creators, and online entrepreneurs. 

She starts off by sharing her story about how she started off in pastry school with a dream to run a pastry shop specializing in wedding cakes. After quite a disenchantment, she decides to go back to school and then intern for a social media software company. This is where she found her passion and experience to then start mentoring and helping others flourish in their socials.

Today, Dre is sharing the heartbeat of her businesses which is letting people know that the more you actually become you on social media, the more you release yourself from the problems of blending in or not differentiating yourself because there are so many incredible things about you. 

Dre also gives us a look at how she helps her clients create their own unique voice on social media, how to stand out in the noise, and how to have confidence with all the competition that's growing out there.

We also answer why you should be branding yourself rather than your products or accounts and why it’s so important! Remember, you are the brand!

I am excited for you to hear how important it is to really step into your true authenticity on your socials to help keep you from getting burnt out because you're operating out of alignment.

For those in the coaching world that want to find more from Dre, you can find her on Instagram at @drefox – she’s got something special there just for you!

If you are a content creator, business owner, or entrepreneur looking to figure out how to monetize your social media, follow her at @timeofdre to really figure out what you want to be doing on social media! Be sure to check out her free mini-course!

Share this episode with a friend who you know needs some help or inspiration with their social media and subscribe for more great guest speakers to come! Until next time!

Today we have a very special guest, Jasmine Womack!

Jasmine is the CEO and Founder of the Impact Group and Best-Selling Author of Published and Paid, and today, we're gonna be talking about how to write and monetize your book in less than 90 days!

Jasmine explains her own story of writing her book, and how it went from years of procrastinating, perfectionism, and fear holding her back to finally deciding to sit down and finish it - since she was on bedrest at six months pregnant…she finished writing her book in 12 days!

In this episode, she walks us through her process of how you should go about thinking about writing your book, and how it all starts with making the decision to just do it.

Jasmine shares how a huge part of getting your book out there is overcoming the perfectionism and fears of what other people think, not knowing the next step, and failing. She even goes into detail on how she helps her clients overcome writer’s block.

Jasmine goes through her entire writing process: prewriting, drafting, revising, editing, revising, final draft, and shares how her biggest struggle was when she tried to edit her own work – she advises to trust the experts and get a qualified editor.

On top of helping you write your book, Jasmine walks you through how to monetize your book as well. She goes on to explain different ways you can monetize your book, the best being having it at the beginning of your funnel. 

Set yourself apart as the go-to expert in your industry by going the extra mile and writing a book with the message you have to share with the world. We both got a chance to share how much being a best-selling author has helped us in each of our coaching businesses.

I’m excited for you to be inspired after listening and to sit down and just start writing your book! 

For those of you who are considering writing a book, you can get started by taking Jasmine’s quiz to help you try to figure out what type of book you can write. Check it out at www.startmybookquiz.com. You can also follow her on Instagram at @thejasminewomack for more inspiring and motivational content, and ways to start working with her!

If you haven’t already, please like and subscribe, and share this episode with anyone that you know has a story to tell, but doesn’t quite know where to start! Until next time!

Today, I have the pleasure of introducing our special guest, Emily Concotta!

Emily is the Founder of The Launch Babe, Marketing Expert, and Creator of the InstaBiz Academy. She helps entrepreneurs take their gifts and talents and translate them into really clear and easy to communicate brands online that sell.

In this episode, Emily shares her “villain origin story,” the #1 reason why online coaches are struggling to communicate who they are and what they do, and how you can overcome it by turning your profile into a purpose.

She is giving you all the questions you should be asking yourself to 1) hone in on who you are really helping, and 2) how that will guide your efforts in building your following, business, and strategy. One great way she put it: “who are you a champion for?

I loved getting to hear Emily’s walkthrough of her 5 phase custom journey she uses specifically for Instagram: awareness, generating interest, engagement, consideration, and conversion. You don’t want to miss how she breaks down each one

I can’t wait for you to hear how Emily explains how the online coaching space is saturated, but not competitive, and how you can position yourself to be heads above the rest!

This episode is for anyone who wants to dive deep into the psychology of what it means to think like a marketer and build your business on Instagram. 

For those of you that are overwhelmed with the idea of trying to figure out Instagram while also getting a business off the ground, Emily created an online course just for you! Check her out on  Instagram to learn more about InstaBiz Academy (@itsemilycincotta)!

It teaches everything you need to know to grow, engage and monetize your Instagram following as your step-by-step guide to Instagram marketing with worksheets, video lessons, and lifetime access to the material. Send her a message! She will not disappoint!

Last but not least, make sure to subscribe and share this episode with any current or aspiring entrepreneurs looking to expand on Instagram!