In this episode, Ben Taylor speaks with Lisa Alexander, Product Manager at Elite Dynamics, to unpack how marina operators are using modern software to streamline operations, reduce costs, and improve customer experience. From digitising charging models to eliminating manual processes, Lisa explains how Elite Marinas helps teams adopt technology, build internal buy-in, and quantify ROI at every level. The discussion explores how data-led systems enable truly smart marinas, unlock new revenue opportunities, and transform legacy workflows across both independent marinas and large groups. A focused conversation for leaders seeking operational efficiency, measurable returns, and long-term digital strategy.

Key Points:

• Tech adoption accelerates marina efficiency and staff productivity
• Data systems reveal new revenue and optimisation opportunities
• ROI visibility drives leadership alignment and faster implementation