Smart Marketing focuses on providing a different, but positive perspective to the many facets of marketing and managing a small business.

In an increasingly cluutered communications landscape and a harried marketing environment it is important to listen and learnfrom "Voices of Experience." It is equally important to take advantage of the opportunities to share your questions, knowledge, concerns not only to get help but to allow others  who are in similar situations benefit from your actions.

Helping our listeners originale creative thinking as it relates to being a smart marketer is the focus of this show. The more you listen the more the techniques being discussed will be become second nature to you as will the success you will generate from practicing what you learn.

In order to stand out in this cluttered communications landscaoe you need to know fundamentals, ways to outthink the competition, how to effective use communication in every aspect of managing a business. You can never be satisifed ... you must always challenge your thinking looking for ways to improve your performance.

Smart Thinking coumes from smart thoughts generated by the guests, links, topics covered designed to educate, inform, stimulate and motivate listeners so they can have a competitive edge in the marketplace

Thinking outside the box does not requre a IQ of an Einstein, there are techniques you can learn that will enable you to do it easily.

Our guests on August 19th are experts in the multi=billion promotional products industry. Learn nhow to maximize the creativity and effectiveeness of these opowerful tools.

Gain the smarts to outsmart your competition

Les Wolff, the host brings more than 4 deccdes of expertise & experience in the Marketing arena and invites experts with a multiple of that to share with listeners ways that will make them more successful.

Each week we address varying topics to enable our listenrs to outsmart, outflank, outmanuevr and outperform their competition without outspending them