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Smart marketing objectives – ILISE BENUN | DMR #77
Ilise Benun is the founder of Marketing-Mentor.com, a national speaker, the author of 7 books for the “creatively self-employed,” and co-founder and host of the “Creative Business track of HOW Design Live”, an annual design conference.
Today on Digital Marketing Radio we discuss the following:
What are smart marketing objectives?
How do you ensure that your marketing methods are as smart as possible?
How do you communicate in an era when people seem to respond less and less?
How do you ensure that your marketing methods are as smart as possible?
Can you still be creative in your digital marketing strategies when you’re working as a freelancer?
Why you can be more creative when you are doing your own marketing
How much time is appropriate to be focusing on marketing when you are a freelancer?
Why a blog isn't the first marketing tool you should think of
What are the most important ways of building your 'list'?
Why face-to-face networking is still really important
How to opt-in contacts on a ace-to-face basis
Tips for 1-on-1 emails
How often should you keep in contact with your subscribers?
Can you still email your subscribers if you haven't communicated for months?
How well can relationships be nurtures over email?
The important elements of building a buyer persona
Is it always a good idea to put prices on your website?
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Skype [VOIP software]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Evernote [Organizational software]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Make a commitment to a target market and focus on a few marketing tools first - don't try to do everything, so that what you have is manageable and easy-to-do so that you can do it every day.
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By David Bain
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Ilise Benun is the founder of Marketing-Mentor.com, a national speaker, the author of 7 books for the “creatively self-employed,” and co-founder and host of the “Creative Business track of HOW Design Live”, an annual design conference.
Today on Digital Marketing Radio we discuss the following:
What are smart marketing objectives?
How do you ensure that your marketing methods are as smart as possible?
How do you communicate in an era when people seem to respond less and less?
How do you ensure that your marketing methods are as smart as possible?
Can you still be creative in your digital marketing strategies when you’re working as a freelancer?
Why you can be more creative when you are doing your own marketing
How much time is appropriate to be focusing on marketing when you are a freelancer?
Why a blog isn't the first marketing tool you should think of
What are the most important ways of building your 'list'?
Why face-to-face networking is still really important
How to opt-in contacts on a ace-to-face basis
Tips for 1-on-1 emails
How often should you keep in contact with your subscribers?
Can you still email your subscribers if you haven't communicated for months?
How well can relationships be nurtures over email?
The important elements of building a buyer persona
Is it always a good idea to put prices on your website?
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Skype [VOIP software]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Evernote [Organizational software]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Make a commitment to a target market and focus on a few marketing tools first - don't try to do everything, so that what you have is manageable and easy-to-do so that you can do it every day.