Your brand essence is how your brand makes people feel. It's the fundamental quality or nature of your brand summed up in one or two words. Understanding how people in your target audience want to feel is the reason why they will choose your company and continue to buy from you. In this episode of Smart Marketing, you'll learn the steps to create your brand essence that resonates with your target audience and propels them to engage with your brand.

Your brand core values represent everything your company believes in. It's an emotional connection between you and your audience. Trust is built when your brand values align with the values of your audience. Value alignment is also the reason when your customers choose to do business with you. In this episode of Smart Marketing, you'll learn the process of developing your own brand core values.

Your brand vision represents where you are going and why the market should care. It provides a roadmap for how your company will fulfill its brand purpose and brand mission. In this episode of Smart Marketing, you'll learn how to develop a strong brand vision to guide the direction of your company and marketing campaigns.

Need better results from your marketing campaigns? Want to stop struggling in determining what kind of content to create? Well, it all starts with building a brand strategy and a brand mission. Your brand strategy is the north star of your company and your brand mission is how you are going to get there. In this episode of Smart Marketing, you will learn how to walk away with 3 things:  

Are you struggling to develop ideas for content or how to shift your content based on the current time? If so, you need to reference a brand strategy. The problem for most organizations is that they don't have one. In this episode of Smart Marketing, you'll learn how to develop your brand strategy starting with Brand Purpose - why you exist. 

In this episode, I interview branding expert Melissa Fritchey to provide specific strategies you can employ to position your brand for the new norm.