Sign up to save your podcasts
Or
Share Smart Marketing
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Smart Marketing episodes
- How to Build Brand Essence
Your brand essence is how your brand makes people feel. It's the fundamental quality or nature of your brand summed up in one or two words. Understanding how people in your target audience want to feel is the reason why they will choose your company and continue to buy from you. In this episode of Smart Marketing, you'll learn the steps to create your brand essence that resonates with your target audience and propels them to engage with your brand.
13 min - How to Craft Brand Core Values
Your brand core values represent everything your company believes in. It's an emotional connection between you and your audience. Trust is built when your brand values align with the values of your audience. Value alignment is also the reason when your customers choose to do business with you. In this episode of Smart Marketing, you'll learn the process of developing your own brand core values.
12 min - How to Craft a Brand Vision
Your brand vision represents where you are going and why the market should care. It provides a roadmap for how your company will fulfill its brand purpose and brand mission. In this episode of Smart Marketing, you'll learn how to develop a strong brand vision to guide the direction of your company and marketing campaigns.
11 min - How to Craft a Brand Mission
Need better results from your marketing campaigns? Want to stop struggling in determining what kind of content to create? Well, it all starts with building a brand strategy and a brand mission. Your brand strategy is the north star of your company and your brand mission is how you are going to get there. In this episode of Smart Marketing, you will learn how to walk away with 3 things:
- The role Brand Mission plays in your marketing campaigns
- Critical questions to extract the ideas you need from your team
- The structure of a Brand Mission and exactly how to craft one
14 min - How to Build Brand Purpose
Are you struggling to develop ideas for content or how to shift your content based on the current time? If so, you need to reference a brand strategy. The problem for most organizations is that they don't have one. In this episode of Smart Marketing, you'll learn how to develop your brand strategy starting with Brand Purpose - why you exist.
10 min - How to Transform Your Brand With The New Norm
In this episode, I interview branding expert Melissa Fritchey to provide specific strategies you can employ to position your brand for the new norm.
32 min
About Smart Marketing
From the publisher's feed
Gain actionable ideas and insights on proven marketing strategies that work.