Smart Marketing Show

This week on WPblab we'll be speaking with WPShout about learning to do WordPress development. If you are looking to be a WordPress developer this should be the perfect episode for you.

http://www.wpshout.com
David B Hayes and Fred Meyer – WordPress developers, contributors, and enthusiasts. Our goal is to make the world of WordPress accessible to everybody.

Alex Denning – started publishing about WordPress development on WPShout in 2009

One of their projects for meditation – http://medivate.com

WPShout – mostly writing for people who are learning or who already are developers – not aimed at beginners

David writes a quick guide every Thursday for simple tips and suggestions

Good starting place for someone wanting to get into development – Up and Running – step by step introduction to WordPress development
Up and Running  – Discount code: WPBLAB – 20% off any package!! If you purchase before end of 3/24, you’ll also be entered to win some cool prizes!

Up and Running starts with the core technical fundamentals (and terminology) and breaks it down into a factory analogy to make it easier to understand the process … (Up and Running synthesizes WordPress development into a cohesive package)

The goal is to go from knowing about the concepts (html, css, php, wordpress basics, etc.) to becoming proficient and knowing how to use all the pieces and parts, and why & how they work, by the end of the program

“Everyone should use CMS’s and WordPress is the best one, so use it!”

Recorded a number of interviews with well known WP devs about how they got to where they are – Pippin Williamson, Helen Hou-Sandi, etc.

Screenflow is used for their video screen capture

Even if you never do the coding stuff or that’s not your focus, the hope is that Up and Running helps make it easier to understand the concepts and why it works the way it does – great for Designers too looking to level up their understanding

David started using WordPress in 2007 – learned how to be a web developer by having a website and wanting to make little changes here and there and beating his head against the wall – it was something he cared about strongly so making it better was important to him

WordPress is a great way to break into the entire field of Web Development

Learn WordPress Plugin Development

Some of the best ways to learn are to use Google to search for answers and to really dig through the Codex or the Code Reference

• https://codex.wordpress.org/
• https://developer.wordpress.org/reference/
• https://learn.calderalabs.org/

People come to WordPress from so many different backgrounds – sometimes it’s a nurse or an educator or a business person who was the most tech savvy in their office and they ‘inherited’ the site and the responsibility to market it

• Udemy.com
• Lynda.com
• Stackoverflow
• Carl Alexander
• AdvancedWP

One of the most under-valued skills that most people in the tech field have is that they know how to use Google just a little bit better than everyone else!! You might have the ability to get an answer in 2 minutes that may take a non-technical person an hour to find. That’s worth a whole lot!

One of the first and easier plugins you could tackle is a shortcode plugin – will teach you some of the basics of the hook system / registering a plugin, etc.

One of the greatest ways to start learning PHP is to start with creating a child theme – it’s pretty safe and pretty easy to get started

If you can safely “cowboy code” your website – it’s one of the best first steps to getting started with WordPress development… you get immediate feedback from the work you put in – a local development environment is great and you should use it as a professional, but for the beginner dev, it can be overkill

Local Development – DesktopServer

• Netbeans
• Brackets
• PHPStorm
• SublimeText
• Coda2

Cheryl LaPrade – @YayCheryl on Twitter
Sherie LaPrade – @HeySherie on Twitter
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The post WPblab EP67 – Learning WordPress Development with WPShout appeared first on WPwatercooler.

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This week Bridget and Jen Miller discuss how you can market yourself by live tweeting a WordCamp

Live Tweeting at WordCamp

Bridget Willard

You Too Can Be A Guru

Jen Miller @jenblogs4u

Offering Lead Conversion Tools and Blogging

Need Someone To Blog? 100% Unique Website Content. Need Safe Blog Posts? Hire a Ghost Blogger…

Jen – been using twitter for 6 years
finally realized twitter is a relationship building medium
Jen wanted to be a Guru too

Bridget – in 2012 was helping with a political campaign
She would listen over the internet and tweet out quotes with relevant hashtags to help with exposure
When she finally made it to a WordCamp, it seemed so obvious that Live Tweeting would be a thing you should do

Bridget’s tips & tricks:

You Too Can Be A Guru

Find out the official hashtag for the conference you are at, and if there isn’t one, make up one that makes sense, but try to make sure it’s not already being used

Find out who speakers are and their Twitter handles
Some WordCamps have speaker twitter lists that you can follow

A good plan to have a document local on your device with your information / schedule – not all
WordCamps have wi-fi and not all wi-fi is dependable! Also bring a powerstrip – good for you and is the ultimate “friend-maker”! Take your own personal hotspot and name it well – brand it with your business name – may bring new contacts.

WHAT YOU DON’T DO – be careful not to mistype the twitter handles of the speakers

Copy the hashtag of the event and the twitter handle of the speaker and load it into the tweet box and wait for those “tweetable moments. Then when they come along, you can just add in the text and send!

These speakers are giving of their time and are unpaid – If you can amplify what the speaker is saying to that room and get it to more people – not only are you helping them, but you are helping yourself too!

Live-tweeting doesn’t make it harder for you to pay attention – if you are listening carefully for those tweetable moments, you are paying even closer attention than normal and potentially absorbing more than you would without live-tweeting

Live-tweeting is also really helpful for those “Armchair WordCampers” who weren’t able to make it to the event, but still try to follow along during the weekend

​Twubs Is good for following hashtags ​twubs.com Follow Hashtags. Discover Conversations.

If there is closed-captioning at the event, you can use it to double-check your tweets and make sure you’re not misquoting anyone

Make sure that you are using an accurate photo of yourself on twitter so that people will recognize you when you attend WordCamps! Also, start watching the hashtag for the camp as soon as it’s available so you can interact with other attendees and develop relationships!

Get to know your fellow attendees before the event, what your interests are, the work you do, and even just general chit-chat — helps to break the ice when you finally meet in person! Especially if you are from out of town and don’t know anyone.

Save a list of great quotes from the different sessions you attend, especially ones that are too long or just too good to use for only Twitter and use them as the base for a blog post/recap of the event

If you can get images of the person speaking as well as a quote, that’s very valuable. Lots of people will tweet quotes, but not everyone will get a good picture!

You can even help WordCamp organizers by tweeting out the WIFI name, and location of afterparties, etc.

Make your goals achievable – Try to find ONE thing you can quote – the one thing that resonates with you…. And tweet that out

If you’re not quick enough to get the exact quote from a speaker, it’s okay to rephrase or summarize it in your own words, and even add your thoughts

Make sure to give context to your tweets – if someone doesn’t know what you are talking about, then they can’t respond!

The Next Chapter-Blog

Bridget: My friends, my family, my career are all at WordPress. It all started in June 2013 at WordCamp Orange County. If that’s not convincing, I don’t know what could be!
“I found my tribe” via WordPress and live tweeting

___________________
Show Note Contributors

Sherie LaPrade – @HeySherie
Cheryl LaPrade – @YayCheryl
Paul Oyler – @PappyOyler

The post WPblab EP66 – Marketing Yourself by Live Tweeting at WordCamp appeared first on WPwatercooler.

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This week on WPblab we'll be speaking with Nathan Porter on how you can use WordPress effectively to market your nonprofit. Nathan is CEO wannapixel and cofounder of ukuupeople. Interact with him on his personal blog.

Intranet – their internal company site

Nonprofits are just like companies in that they have specific niches they are working with

Nonprofits have two separate spheres they have to operate in – one is fundraising – the other is their cause, can be difficult to balance

Marketing – “Who is it that we are trying to target online and what action is that we want them to take?”

GiveWP only runs with WordPress – it is difficult to market something that only works if you have something else – important to educate (how do you start a site, buying a domain name, setting up WordPress) https://givewp.com/

CRM plugin for WordPress – help to keep your contacts updated. Everytime they interact with your WordPress website and provide more information, their contact info is updated. http://ukuupeople.com/

You need to have the infrastructure in place to be able to do good marketing for your nonprofit

When you are close to the organization, it can be harder to tell your story in a way that makes sense to outsiders, so….

Landing page content is important – needs to make sense.  What is it that you (or your company) does? It needs to be clear … not ambiguous.  Know who you are targeting.  If you are trying to talk to everyone, you are talking to no one.

Put your fundraising message front and center.  Tell your story effectively – have to figure out how to get someone from just discovering your organization, to understanding, to connecting and to wanting to be a part and to support it

Don’t just assume you know your audience – track your stats, check analytics, find out who your real demographic is and then you can figure out the best way to reach them

Kevin Hoffman: ​I think sometimes WP devs choose proprietary software because they need out-of-the-box solutions and don't have time for setup/integration.

So my question is, what can marketing do to make the benefits of a WordPress solution more appealing than the convenience of an alternative?

• Usersnap.com
• Hotjar.com
• Validately.com

Marketing with WordPress.org

The thing that can be hardest for nonprofits to understand is the investment in marketing and the return they will get for that investment (often a long term investment)

Don’t increase your donation levels to increase donations, it’s counter-productive.  Instead, lower the donation levels, make it so easy to do that people don’t even think about it and your donations will increase.  Also, think about offering subscription donations, so that people don’t have to remember to come back and donate.

Most common reason ppl didn't donate: weren't thanked previously, says Turnkey's Otis Fulton #P2PForum17

— P2P Forum (@P2PForum) March 2, 2017

Having a CRM allows you to keep track of who’s giving what, and who’s been in contact with who – very important to keep track of who’s given during a campaign so you don’t ask twice. Also helps you track personal details and help you to make a more personal (“Human!”) approach.

Website is the center of the spoke – focus on the core

Social is the outer edges

Google Grants

Landing pages for non profits?

Think strategically about where you efforts are best placed, is a landing page the best idea for your organization?

Stay true to who you are as an organization, if it feels uncomfortable or awkward – don’t do it!

The way that you engage with an audience is much the same as the way you engage with your friends – don’t go for the “shiny new thing” – think of it on a personal level, how you would relate face to face

Marketing is a long term investment – you may not immediately see the payoff, but need to stick with it

Use Hootsuite for social media and do post approvals from your social media volunteers

Google Sheet for building out posts for social media

When developing your ‘voice’ for social media, it’s a good idea to do ‘peer reviews’ of the posts at the beginning to ensure consistency

Wendy’s Roast me

It’s hard to be trustworthy and snarky on social – better to avoid posts that would lead your trustworthiness to be questioned. Exception would be if you are an edgy company that deals in snark on a regular basis.

By 2030 You Will Lose Your Chance to Engage Millennial Donors

Millennials are largely interested in furthering their own personal cause – they are not interested in an organization that has been doing something for 100 years unless it fits with their own specific cause. They are not likely to be won over to another cause – it’s much easier to target them based on their specific (niche) interest

James Tryon – @jamestryon

Cheryl LaPrade – @YayCheryl

Sherie LaPrade – @HeySherie

Marisa Porter – @VirtuallyMarisa

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This week on WPblab we'll be talking with Roy Sivan about the best thing to help you level up your WordPress career.

Name Factoid:

Celtic Meaning: The name Roy is a Celtic baby name. In Celtic the meaning of the name Roy is: Red haired.

WP Crowd – WordPress community mastermind group / video show

Mastermind sundays at 6pm PST

WordPress community is very unique among tech communities because of the level of sharing … you can come in without knowing anything and level up from the ground up. Other communities can be judgy about beginner / entry-level questions.

Got a gig working for Disney because of a talk he gave at a WordCamp

Teaching other people in the WP community also helps you to level up because you get to know your subject matter better as you prepare to teach it

Church IT Roundtable http://citrt.com

Epoch – https://en.wikipedia.org/wiki/Unix_time

Being open source makes WordPress and it’s community unique – people are more open and more generous with their knowledge and time. A great example: WordCamps – only $40 for a whole weekend (with lunches!) and you learn so much for so little

Having one code mentor is a great way to learn! But with the WordPress community you have hundreds of mentors!

MasterMinds:

https://www.forbes.com/sites/chicceo/2013/10/21/7-reasons-to-join-a-mastermind-group/#535c4ddb5deb

http://www.lifehack.org/articles/featured/how-to-start-and-run-a-mastermind-group.html

Masterminds help you keep accountable – good way to level together in a smaller, more focused group

Try participating in local hackathons to push yourself a little further and learn more quickly

Get involved in your local meetup, they are always looking for speakers of all levels and you can learn so much from the other members.

Meetups can help you get out of shell – get used to speaking to a smaller group. It’s a good place to work on a new topic that you might want to one day present at a WordCamp in front of a larger audience.

Spend sometime outside of the WordPress spectrum – expose yourself to authors, podcasts, books, experts, etc. in adjacent interest areas that can help broaden your understanding (Get out of the bubble!)

• James Tryon – @jamestryon
• Cheryl LaPrade – @YayCheryl
• Sherie LaPrade – @HeySherie
• Adam Silver @heyadamsilver

The post WPblab EP64 – WordPress Community, the best thing to help you level up your career w/ Roy Sivan appeared first on WPwatercooler.

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This week on WPblab we’ll be talking with surgeon Dr Andy Fragen about how he builds WordPress plugins as a hobby.

Andy Fragen
Geek Surgeon / Plugin Developer

• thefragens.com
• afragen (Andy Fragen)
• Andy Fragen (@andyfragen)

Andy doesn't do WordPress during the day, he does it as a hobby

• CSS Zen Garden:The Beauty of CSS Design
• The Events Calendar Category Colors

Scratching your own itch has lead to making some plugins for favorite things

• Github Updater
• Software Licensing-Updater Implementation for WordPress Plugins

Some people go home from a crazy day at work and do puzzles to unwind…
Coding is a puzzle – figuring out how to accomplish something or meet a need with a plugin

Started using Git/GitHub mainly for version control for his own purposes … not primarily seeking help/input to start

Rachelle Wise: I've written a bunch of plugins, but they've been mostly specific to client sites and haven't submitted anything yet, but I've been thinking about it. Any tips for submitting to the WP directory?
Andy Fragen: Use some batch script to make it easier – but definitely go for it! What’s the worse that could happen? You’ll have to support it

Use hooks, use filters, use the WordPress API

Try to test plugins in both single site and multi-site environments

Bridget: How do you handle support when it’s just a hobby / side job?
James Tryon: Brian Hogg had great advice about saying in the warranty “you only support the plugin on base WordPress with no other plugins installed and a default theme”… so you are not stuck with all the support

– WordPress – Profiles – Andy Fragen

Great plugin:
– Local Development

No meetups in Palm Springs?
There are some people who livestream their meetups – good alternative for people without a local meetup

Bridget: How do you start contributing?
Andy: Hang out in support forums and answer questions – if you have a product you really like, start there … more than one person has gotten hired by volunteering their time in support!

Use the proper tools – PHPstorm is a good one

• PhpStorm IDE
• Local Development
• Pippins Plugins
• Tom McFarlin | A Perspective on Professional WordPress Development
• Deploys a WordPress plugin from Github (git) to the WordPress Plugin Repostiory (svn), taking account of git-flow usage.

Thanks to these people for helping us with these show notes!
Jen Miller @jenblogs4u
James Tryon – @jamestryon
Sherie LaPrade – @HeySherie

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EP62 – WordPress Social Media Marketing for Seniors

On this episode of WPblab we speak with Cemal Tashan about Social Media Marketing for Seniors.

Cemal Tashan: Designing for Seniors WordCamp OC Talk

• Seniors use Facebook to spy on their kids and grand kids
• Confusion on how social media works
• Color contrasts are important
• Interactions are difficult for seniors, looking photos and such are easier for them.
• Have two accounts on Amazon, one for search and one for purchasing
• Photos of oceans, palm trees, dogs, cats are attractive to seniors
• Senior abuse laws for the Internet?
• Unaided brand awareness
• Social Marketing branding bombardment
• Keys to Being Social – The Series – You Too Can Be A Guru
• A real person, a lot like you
• Seniors are writing bios in long form
• Microgrants Program

Thanks for helping out with the show notes!
Jen Miller @jenblogs4u
James Tryon – @jamestryon

The post WPblab EP62 – WordPress Social Media Marketing for Seniors w/ Cemal Tashan appeared first on WPwatercooler.

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This week on WPblab we'll be joined by Adam Silver to how you can use public speaking to build your WordPress Freelancing business.

Adam Silver – Relax. We Got This|ConciergeWP.com
Podcasts

• Everything about WordPress except the Kitchen Sink! | Kitchen Sink WordPress
• It's Not A Hobby

Adam Silver came to WordPress as a photographer because he needed to convert his own html site. Found he had a gift as a teacher – podcaster – speaker and started sharing his knowledge. One of his keys in warming up a room is sending softball questions to get conversation going.

Speaking to a live audience can be a benefit due to the immediate feedback you are able to get but scaling comes with online courses. Adam chose to get his own space and charge per student versus going through Adult Ed. The benefits of teaching a course are that people join his Meetup, take the class or hire him. People generally find him on the Meetup, on meetup.com and through his podcasts. He started using Ad Espresso to run Google adwords. Doing 25 miles within his location.

Bridget reminds that images without text perform better in Facebook advertising and says Twitter ads may be less expensive.

1st step if you want to talk at a WordCamp – Pitch it at a Meetup – reach out and ask if you can give your talk. Adam has adamislive.com and uses it anytime he speaks.

BTW WordPress has Speaker Training
Make WordPress Training

Adam’s “It’s Not a Hobby” Podcast coming soon – It's Not A Hobby
– sign up to be notified!

Class coming up in 20 days.

Self-advertising: Once a month Adam sponsors his own show – wouldn’t allow ads for the first 100 shows – wanted his audience to trust him

Adam loves to travel & loves to share and speak – he and his wife decided the best way to honor those two passions was to travel to more WordCamps – an investment but also a sacrifice (time away from family)

Your Website Engineer – Dustin Hartzler
“Helping you create a high quality WordPress website, by teaching you the skills to master WordPress.”
WordPress Resource:Your Website Engineer with Dustin Hartzler

The specific episode Adam was on: WordPress Resource

Jen Miller @jenblogs4u
Cheryl LaPrade – @yaycheryl
Sherie LaPrade – @HeySherie
James Tryon – @jamestryon
Verious Smith – @verioussmith
Robey Lawrence – @robeylawrence

The post WPblab EP61 – Building Your WordPress Freelancing by Speaking (or Teaching) w/Adam Silver appeared first on WPwatercooler.

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This week on WPblab we'll be talking with Verious Smith III who is Creative Director of Philoveracity Design out of Riverside California. On this episode, we will be speaking with him about marketing your WordPress business using Instagram.

Verious and Bridget met talking abouteyelashes and instagram waiting for a food truck at a WordCamp

Helped an elderly couple get out of a sticky situation where employees more knowledgeable about the web tried to steal the company out from under them by taking over domains, etc.  – the couple (70 & 80 years old) remembered him down the road and approached him to help with the Marketing for their business and give him a percentage.  Verious decided to learn how to grow an Instagram account for their business – grew it from 22,000 – 34,000 followers

Instagram Tips

• Instagram is a unique platform that lets you interact more casually and naturally with your followers
• “Be a bit of a voyeur,” per Jason Tucker. Take a peek at how others are using instagram. See what people look at in the grocery store line. What engages?
• InstaLikes https://itunes.apple.com/us/app/instalikes-for-instagram/id906899349?mt=8
• Look for hashtags within your niche market and push out posts on that subject, using the tag
• Influencer Marketing – look for influencers on Instagram – people with 60,000-90,000 followers (those with much larger fan bases won’t usually interact). Send them products you are trying to sell and in exchange, suggest that if they like it, they share it with their followers
• Learn to develop your ‘voice’ – get comfortable with talking as your brand and making connections
• Formed Oh My Lash Beauty Council – Created a group and spoke directly to them using terms of endearment and had fun with it.
• Think about sharing your Instagram photos on your website to show a personal side – so clients can see more about your personality and who you are
• Social media is a ‘small talk’ medium – don’t be afraid to talk about non-business topics, get to know people’s personalities
• If you want to grow your account and get extra followers, connect with people who like what you like and help promote each other
• Take time to develop your own style for your instagram account, some people post alternating text and images, some do all black and white, consistency can be visually appealing and build trust.
• Marketing is really staying at the top of someone’s mind. You can post 12x a day, as much as you have time for.
• Jab Jab Jab Right Hook – Gary Vaynerchuk – How to Tell Your Story in a Noisy Social World https://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X
• The 10X Rule – Grant Cardone – mentioned by Verious
  https://www.amazon.com/10X-Rule-Difference-Between-Success/dp/0470627603/ref=sr_1_1?ie=UTF8&qid=1485491425&sr=8-1&keywords=10x+rule
• Follow that model – “ Share, share, share, share, ask!”- Bridget Willard

• https://www.instagram.com/ukuupeople/
• https://www.instagram.com/hockleyphoto/
• https://www.instagram.com/wordcampatlanta/
• https://www.instagram.com/bmess_wordpress/
• https://www.instagram.com/apppresser/
• https://www.instagram.com/yannibmbr/
• https://www.instagram.com/wpshrug/
• https://www.instagram.com/bridgetmwillard/
• https://www.instagram.com/jasontucker/
• https://www.instagram.com/verioussmith/

Tweet your Instagrams as native photos on Twitter – Instagram photos will show up in your Twitter feed as a full image rather than a link. https://ifttt.com/applets/103249p-tweet-your-instagrams-as-native-photos-on-twitter

Looking for WP pickup, lines? Watch the show or contact Bridget Willard.

Did you help us with our notes? Leave your name below

• Jason Tucker – WPwatercooler @jasontucker http://www.jasontucker.blog
• Sherie LaPrade – @HeySherie
• Jen Miller @jenblogs4u
• Cheryl LaPrade – @yaycheryl
• James Tryon – @jamestryon

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This week on WPblab we’ll be speaking with fellow podcaster Roy Sivan of The WP Crowd & WPLife.

Check out The WP Crowd

• The WP Crowd – YouTube
• The WP Crowd|A WordPress Community – Website

Watch WPLife

• WordPress Life #WPLIFE
• wplife Archive

Twitter

• Jason Tucker ? (@jasontucker)
• Roy Sivan (@royboy789)

• Audio only
• Video only
• iTunes

“Doubleender” – two people record their own voices and one person puts it all together
“Evergreen” – Timeless and how topics never die out. A 3 year old episode still relevant
Name the show before or name the show after
Record live with google hangouts on air
Create topic before you get the people
Roy does: Pre-recorded shows and iMovie to edit and launch to youtube from iMovie
Jason does: Youtube-dl, and then bash script
Jeffrey Bradbury: go with the guest … not the script

Seriously simple podcasting – Seriously Simple Podcasting
Pull video and put it on Facebook

Tasks: Marketing, Tagging, Sharing

Adventures in Angular – Adventures in Angular Episodes
102 AiA Angular and WordPress with Ryan Sullivan and Roy Sivan

• Headphones Sennheiser hd 300 series
• Scarlet USB audio mixer
• Blue Microphones – Products – Yeti
• iPhone headphones

Recording with Zooom.us, basic package

• Hangouts but better
• Stores recording, mp4

• Speakers throwing in things into internal chat in google hangouts
• Titler …. BrettTerpstra.com
• No one click annotations of the show

• From website not really youtube
• Seriously Simple Stats – Seriously Simple Stats
• blubrry – Podcast Hosting, Statistics, WordPress hosting, PowerPress, Directory, and more!

• Audio on SoundCloud – SoundCloud–Hear the world’s sounds
  Free Listening on SoundCloud

• Youtube vid in draft
• Download and edit
• Youtube video editor not good
• Add an outro with subscribe messages

• Good for recording meetups – Mevo Camera by Livestream
• Jason Tucker – Mevo Crowdfunding Give Story – Jason Tucker-Mevo Crowdfunding Give Story
• Logitech C920 Logitech C920 HD Pro Webcam for Windows, Mac, and Chrome OS

• Coffee cup hooks
• Wool fabric with eyelets

WordPress podcasting has potential but don’t expect much

Carlboard! #carlboard hashtag on Twitter

WP Watercooler image from Phoenix
We’re streaming live here at #WCPHX at the WPwatercooler table. Check out the stream at WPwatercooler-30 min weekly live WordPress talk show
https://scontent-yyz1-1.xx.fbcdn.net/v/t1.0-9/23719_10151237768822807_1454478604_n.jpg?oh=d1807f1ff2cba11674b6781386f7bb0a&oe=58DA2411

WordCamp US elevator people
Hallway Track – Hallway Track

Level Up as a Developer, Building for pure joy

• HiRoy.club
• Have you said Hi Roy today? T-shirt (Dark Ink)
• Have you said Hi Roy today? T-shirt (White Ink)
• Hi Roy t-shirt

• Good content will stay, people with passion
• Devices people use and how they listen
• Be in the trend
• WP Crowd Episode 011: How to sell WordPress – WP Crowd Episode 011:How to sell WordPress

• Digging deep with GoDaddy
• yayQuery Podcast-A jQuery Podcast

• Jonathan Perlman – @jpurpleman
• James Tryon – @jamestryon

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Building Your WordPress Business Relationships Locally – Ross Gile. Ross is owner of DigiCal a web development company in Whittier California. Ross is very involved in his City Council and Chamber of Commerce, we want to explore what the benefits are with connecting with local groups and how it as helped his business.

http://twitter.com/jasontucker
http://twitter.com/youtoocanbeguru
http://twitter.com/rossgile

• Ross' Website DigiCal – http://www.digical.com
• Join the chamber of commerce
• Our local Chamber of Commerce https://www.whittierchamber.com/
• Attend the events at your local chamber – get to shake hands and network with the right people
• Chambers are for networking, meeting local businesses and talking with great local people.
• Membership often includes free services such as monthly newsletters and promotions
• The meetings can be a lot like a ‘meetup’ in style/atmosphere
• There are side benefits too – making new friends, people remembering you when special events and opportunities come up – building relationships
• Whittier Chamber of Commerce Business Expo
• BNI – business networking international – forced leads needed to participate
• DigiCal on Facebook
• Make Notecards and HANDwrite thank yous to send to people.
• Try to send out at least 5 notecards a week
• Ross Dancing https://www.youtube.com/watch?v=8pWit6WWVRQ
• Offer to teach a class at the local ‘adult learning’ center or college
• Give yourself and your services away from time to time – great exposure
• Don’t just ‘build business’ – build friendships too, networking is not the same as selling
• Give back to your local community
• Build a local events website like Ross did http://www.whittierevents.com/
  • Time.ly calendar plugin for WordPress
• Leveraging your time – try investing 10 hours in your community/networking and you’ll get that much + more in return, can start with only 1 or 2 hours per week
• Start small – don’t say yes to everything (work/life balance)
• Outsource when you feel overwhelmed or underskilled – you don’t have to do everything yourself

Jonathan Perlman – @jpurpleman
Cheryl LaPrade – @yaycheryl
Sherie LaPrade – @heysherie
James Tryon – @jamestryon

The post WPblab EP58 – Building Your WordPress Business Relationships Locally w/ Ross Gile – DigiCal appeared first on WPwatercooler.

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