Smart Marketing Show

Smart Marketing Show

By Jason Tucker & Bridget WillardBusinessMarketing
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Smart Marketing Show episodes

  • Seniors Are Tech Savvy – Don’t Be So Biased

    We often hear people say that seniors will only use a telephone to contact others. Give us a break. Firstly, we all know that our grandparents 70+ are on Facebook, Genealogy.com, and ordering from Alexa.

    So, how do we market to seniors without treating them like second-class citizens? We are honored to be joined by Canadian expat Warren Laine-Naida. He now teaches digital literacy to seniors.

    As he says on his site,

    “People have always used technology to solve problems – older people should not be excluded. Seniors also want to have a say, participate. Active participation in society should be possible for everyone. Media literacy or digital literacy is a prerequisite for this.”

    Let’s dig in and have a real conversation. Let’s be serious here, Bridget can join AARP in 8 years! (Jason is a bit younger.) Well, first we have to thank our sponsors.

    WPblab Sponsors ServerPress

    Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! https://www.serverpress.com. (It works with WooCommerce now!)

    Kinsta

    If you are tired of unreliable or slow hosting check out Kinsta.com, who takes managed WordPress hosting to the next level. Powered by Google Cloud, all their plans include PHP 7.3, SSH access for developers, one-click staging area, 20 global data centers, free SSL, free CDN and 24×7 expert support who will also migrate your site free of charge. Kinsta.com

    About Warren Laine-Naida

    Trained as a pastry chef, Warren is not only a fan of chocolate, he is an artist who specialized in chocolate sculptures. Because of his book, he taught himself to build a website chocolatecheese.de in 1999.

    He now not only builds websites, but he is passionate about teaching children and seniors digital literacy. Follow Warren on Twitter; he has a wide range of interests.

    Tech as a Second Career

    Many people come to tech as a way to pivot their careers. Warren did the same.

    “Tech is a very accessible career because a lot of us move on because of physical issues… it’s only bordered by your creativity.” Warren Laine-Naida

    Since 2016, we’ve been seeing a lot of people enter the WordPress community who have a depth of career and life experience. Wanting to leave the day job, they come to WordCamps and Meetups to learn how to switch to a career in tech. The freedom from this kind of life is appealing to every generation.

    “With web you don’t enter and go up the ladder; it’s fluid.” Warren Laine-Naida Who Is A Senior?

    Seniors range from 55 years old for restaurant discounts all the way to 65-72 for retirement. Some of Warren’s students are even in their eighties.

    What is Digital Literacy

    Digital literacy is the ability to use smart devices, computers, and internet of things in order to accomplish your goals.

    An important thing to note is that being tech savvy isn’t related to age. In fact, warren says the demographic that best determines digital literacy is money.

    “It’s a question of disposable income. It isn’t about ability; the digital divide is based upon pure economics” Warren Laine-Naida Tech Is a Tool

    Ultimately, tech is and always has been a tool to accomplish a task. And yet, because of the disposable income issue, it’s become more of an accessory.

    “We’ve moved away from them as tools; they’re accessories. It’s transcended its purposes — phone, website, everything.” Warren Laine-Naida What About Accessibility?

    Revealing our own bias (mine: Bridget), we thought Warren would talk accessibility. We should have a good color contrast and bigger fonts. I sort of expected a talk like Cemal Tashan gave at WordCamp Los Angeles. We were a bit surprised.

    “If you don’t have access to high speed internet, then the size of the font is moot.” Warren Laine-Naida

    Insert Mic Drop.

    Sure. Seniors are more likely to be on a fixed income — especially given the fact that we live longer. So, sometimes they have to choose between paying for utilities or internet. Kind of makes you think, doesn’t it?

    A Note About Generations

    Jason and Bridget are part of GenX. Jason brought up some excellent points about how the Baby Boomers and Millenials have similar goals and aspirations. It would be nice to see some mutual respect toward one another. (Okay, lecture’s over.)

    Tool or Tip of the Week

    This Tool or Tip of the week is brought to you by Fat Dog Creatives. If you’re a service-based business serious about growth, Rhonda Negard is your rebranding and web design thinker, a strategic design specialist. Check out her website at FatDogCreatives.com

    Warren recommends The Innovators by Walter Isaacon. Learn why innovation is important.

    Jason recommends Momentum Plus. Integrate it with Google Tasks to make task management easy across devices.

    Bridget recommends the Coral App. Understand your arousal style and learn about yourself.


    See acast.com/privacy for privacy and opt-out information.

    1 hr 1 min
  • Price Anchoring - The WordPress Marketer's Secret Tool

    How do you direct your clients to the product you really want to sell? How do you show the value of your services? Can you really get volume with a loss leader? These are all questions we ask ourselves. This week, Jason and Bridget are joined by marketing expert Nathan Allotey. We will discuss the psychology surrounding pricing. This is an episode you’ll want to bookmark and rewatch!


    WPblab Sponsors ServerPress

    Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more!

    Beaver Builder

    The best drag and drop page builder. $99 for unlimited sites. Try today. Used by Over 1M Sites. Professional Designs. 100% Responsive Templates. Theme Compatible. Highly Customizable. Content Page Templates. Live, Front End Editing. Web Developer Friendly.

    Kinsta

    If you are you tired of unreliable or slow hosting check out Kinsta.com, who takes managed WordPress hosting to the next level. Powered by Google Cloud, all their plans include PHP 7.3, SSH access for developers, one-click staging area, 20 global data centers, free SSL, free CDN and 24×7 expert support who will also migrate your site free of charge.


    You Can Sponsor WPblab, Too.

    If you’re interested in sponsoring our shows, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. This way you have a low barrier to entry so we can help you with brand awareness. We’re democratizing podcasting.


    A Little Bit About Nathan Allotey

    Nathan has been working with digital clients for ten years, has a graduate degree, and teaches people through his podcast and blog at nathanallotey.com. His podcast “Freelance Jumpstart,” can be heard anywhere you hear podcasts. If this episode makes you want to know more about pricing your services, check out more of his videos in this playlist on his site.


    You Can’t Avoid Failure

    Reading books and listening to podcasts is good. Most people educate themselves to avoid failure. Rather, learn from failure. One thing developers understand is iteration. Test the market. Raise your prices.

    “They do all these things ’cause they’re trying to avoid failure.” Nathan Allotey “You will fail; learn from that failure and adapt.” Nathan Allotey
    Know Your Cost

    Nathan believes that you should be making 30% profit. In order to do that, establish your base. Figure out your overhead costs that also include hosting and any plugin licenses or SaaS fees.

    Remember that hourly pricing should be internal.


    Know Your Worth

    Your pricing should reflect the years of education and hours of training that you’ve spent getting to the level of expertise you’re at.

    “Definitely know your worth.” Nathan Allotey

    Knowing — deeply understanding — your worth causes you to instinctually protect your time. This affects the scope of work and how a client treats you.

    Don’t be afraid to stick to two revision cycles, for example. People get what they pay for. If a potential client says another agency will build the website for $5,000 less, then let them. Otherwise, that is being used as leverage to bully you. It’s manipulation.


    Know Your Clients

    Clients like to feel empowered. Instead of presenting one proposal that ends in a yes/no answer, present options.

    Price anchoring allows the customer to choose an option rather than say no. This educates them and empowers them to understand your value.

    “Instead of agonizing over the decision, why not present options to the client and let them choose?” Nathan Allotey

    Presenting options gives your clients to understand a range of what they should pay. They have a choice.


    How Much Should A Website Cost?

    What value is the website going to bring to your customer? You may want to ask the client that question and use value-based pricing instead.

    “How much are my websites worth rather than what a website costs.” Nathan Allotey
    What should I charge?

    Do some research. Scope out a project and ask agencies for a bid.

    “Pricing is not a decision; it’s a strategy.” Nathan Allotey
    Anchoring Establishes Value

    If you do choose to use a loss leader in your anchoring it is important to think long term, Nathan advises.

    “Tend to think long term, rather than short term when it comes to loss leaders.” Nathan Allotey
    What’s Really Valuable?

    The most valuable thing in your business is you. Allow that value to permeate through and influence your actions, attitudes, and perceptions.

    “Remember that you are valuable.” Nathan Allotey
    Tool or Tip of the Week

    This Tool or Tip of the week is brought to you by Fat Dog Creatives. If you’re a service-based business serious about growth, Rhonda Negard is your rebranding and web design thinker, a strategic design specialist. Check out her website at FatDogCreatives.com

    • Nathan recommends a book called “The Win Without Pitching Manifesto.” It’s helpful for those who are shy about sales pitches to get more comfortable with your service offerings and value.
    • Jason recommends Momentum, a browser extension that helps you be your most productive self. Plus, it’s beautiful. Bridget added it to her Chrome right after the show.
    • Bridget recommends Voice Memos. If you’re using a tool like Headliner and want to post audio to your Instagram, for example, you need a .wav or .mp3. This tool is free and just works.

    See acast.com/privacy for privacy and opt-out information.

    1 hr 2 min
  • Prioritizing Human Interaction in Your WordPress Business

    With all of the automation, we are able (and love to do), we sometimes forget the human touch with our customers and clients. It’s annoying to us to talk on the phone, but what if it makes a difference to them? A Twitter conversation lead to Amber Pechin pitching an amazing topic that is the best 45 minutes of radio.

    Well, maybe not the best. But, it is a great episode.

    “I want to talk about Aliens, dinosaurs, and animals with jobs at WordPress agencies. Why you should do everything (live, work, run a business, network) as a human. It’s just a lot more fun that way.” Amber Pechin WPblab Sponsors ServerPress

    Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more!

    Beaver Builder

    The best drag and drop page builder. $99 for unlimited sites. Try today. Used by Over 1M Sites. Professional Designs. 100% Responsive Templates. Theme Compatible. Highly Customizable. Content Page Templates. Live, Front End Editing. Web Developer Friendly.

    VendorFuel

    VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90 day free trial now and Ignite Your eCommerce.

    Kinsta

    If you are you tired of unreliable or slow hosting check out Kinsta.com, who takes managed WordPress hosting to the next level. Powered by Google Cloud, all their plans include PHP 7.3, SSH access for developers, one-click staging area, 20 global data centers, free SSL, free CDN and 24×7 expert support who will also migrate your site free of charge.

    You Can Sponsor WPblab, Too.

    If you’re interested in sponsoring our shows, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. This way you have a low barrier to entry so we can help you with brand awareness. We’re democratizing podcasting.

    Networking for Introverts

    Everyone needs to know people and network. Sometimes we view networking like a dirty word that makes us feel gross. But it is important for everyone because humans are important.

    “I like humans; they’re delicious.” Amber Pechin

    When it comes to social events be it a Chamber meeting, WordPress Meetup, or even a wedding, we all typically go for the obvious questions.

    “What do you do for a living?”

    Instead of asking about the details of someone’s resume, Amber likes to shake up the game. (She does this in dating apps, too, by the way).

    So, Amber asks, “What’s your favorite dinosaur?”

    Asking people what their favorite dinosaur is shakes us out of our norm. We turn in to five year olds, she says. Inspiring curiosity and wonder in a conversation builds relationships.

    “It’s my job as an extrovert to make friends for introverts.” Amber Pechin It’s Okay If Everyone Doesn’t Like You

    Bridget asked Amber if that dinosaur question ever had adverse reactions. She said she understands her personality is like cilantro: you like it or you don’t. That’s okay.

    “Be okay that someone might not find you funny.” Amber Pechin

    The main point of networking is to find this out. Your in-person events might help you find clients to refer to peers. That’s also valuable. Build connections. Ensure your website, as your digital storefront, shows your personality. Be you.

    Bonus PR Tips

    Before Amber started Amplitude Media with her business partner, she was in public relations. She has a lot of great tips for businesses who are looking to reach out to the press.

    The official press release is good to make, but the pitch should be the story. What is the problem and how is your announcement solving that problem for the publisher’s audience?

    • “When you do PR right, you are humanizing it.” Amber Pechin
    • “As a PR person, I think the press release is dead.” Amber Pechin
    • “Picking up the phone shapes the story.” Amber Pechin
    Tool or Tip of the Week

    This Tool or Tip of the week is brought to you by VendorFuel. VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90-day free trial now and Ignite Your eCommerce at VendorFuel.com!

    Amber recommends Termageddon, a SaaS privacy service. Their prices are super low. Crazy low. She also recommends reading The Diversity Bonus.

    Jason recommends InShot, a photo editing app. It’s available in the Apple Store and Google Play.

    Bridget recommends the The Art of War by Sun Tzu. Military strategy can be applied to business and marketing.

    So, What’s Your Favorite Dinosaur?

    Amber likes the Gigantoraptor. “Clearly it’s the dinosaur having the best time.”

    Jason likes the Triceratops.



    via GIPHY

    Bridget thinks the Tyrannosaurus Rex is funny and terrifying at the same time. Thanks, Jurassic Park.



    via GIPHY

    We’d love to hear from you.



    See acast.com/privacy for privacy and opt-out information.

    1 hr 2 min
  • Marketing Yourself by Appearing on Podcasts with Warren Whitlock

    Everyone wants to start a podcast. But do you have the audience to sustain one? Unlikely. Besides, you don’t even know if you like podcasting yet.

    Instead, why not be a guest on podcasts? In this episode, Jason and Bridget are joined by Warren Whitlock to get insight on how to market yourself by being a guest.

    Take a listen. Let us know your thoughts.

    Preroll Sponsor

    Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more!

    WPblab Sponsors VendorFuel

    VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90 day free trial now and Ignite Your eCommerce at https://VendorFuel.com

    Kinsta

    If you are you tired of unreliable or slow hosting check out Kinsta.com, who takes managed WordPress hosting to the next level. Powered by Google Cloud, all their plans include PHP 7.3, SSH access for developers, one-click staging area, 20 global data centers, free SSL, free CDN and 24×7 expert support who will also migrate your site free of charge.” https://Kinsta.com

    Sponsor our show

    If you’re interested in sponsoring our shows, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you.

    A Bit About Warren Whitlock

    Warren has a diverse broadcasting background from the radio days (we’re still in radio days) as well as having his own podcast: Distributed Conversations. More than anything he is a futurist — always intrigued about the newest technology whether it was video, Twitter, WordPress, or block chain — his current passion.

    The golden thread in Warren’s career is content production. He’s produced and created content since 1969. Though the recording and distribution technology evolves, the principles do not.

    “I open my mouth and it turns into content.” Warren Whitlock Why Should You Be a Podcast Guest?

    Podcasting is a great way to give back. Warren paraphrases the Zig Ziglar principle that in order to get anything out of life, you must give first.

    “You will get all you want in life, if you help enough other people get what they want.” Zig Ziglar

    At the end of the day, podcast hosts are much like television producers: they have time to fill but it needs to benefit their advertisers.

    Not only is giving a good way to elevate your brand awareness for your company and yourself, it’s a healthy part of any SEO strategy.

    Tips For Choosing a Podcast
    1. Ensure the podcast is sharable. Meaning, how will it look if you share your episode with your following. There should be more than two episodes.
    2. Ensure the podcast enables and encourages commenting. Comments are important for follow-up conversations after the podcast is over and so people can find you — the guest — later.
    3. If the podcast doesn’t feel authentic, it won’t do anything for your own brand awareness.
    4. Podcasts are about connection. If you don’t feel the connection, it’s not a good fit. (This is why it is important to listen to a podcast before you agree to come on.)
    5. Find a podcast you love and become it’s biggest fan. This will get the attention of the producers so they are more likely to invite you as a guest.
    Tool or Tip of the Week

    This Tool or Tip of the week is brought to you by VendorFuel.

    VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90-day free trial now and Ignite Your eCommerce at VendorFuel.com!

    Warren recommends riding Uber Pool. It’s a great way to meet new people. You might have fun, too!

    Jason recommends Shift. It’s a great way to manage all of those pesky email addresses.

    Bridget recommends watching Netflix’s series: Abstract. Look at things around you. Get context for your life and your art.

    Do you have any tools or tips we should know about?

    We’d love to hear from you. What are your experiences with this subject?

    Tell us in the comments below.


    See acast.com/privacy for privacy and opt-out information.

    1 hr 1 min
  • Funding Open Source With Agency Work — How Plugins Are Really Built

    As much as we like to think Open Source is all about giving and not getting, it isn’t a sustainable model. Peace, Love, and WordPress are great, but we still need to eat.


    So how are plugins really funded? In this episode, Jason and Bridget will be joined by Chris Badgett who will tell us how he used agency work to fund his plugin’s development: LifterLMS.


    Take a listen. Let us know your thoughts.


    Preroll Sponsor

    Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more!


    WPblab Sponsors VendorFuel

    VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90 day free trial now and Ignite Your eCommerce at https://VendorFuel.com


    Kinsta

    If you are you tired of unreliable or slow hosting check out Kinsta.com, who takes managed WordPress hosting to the next level. Powered by Google Cloud, all their plans include PHP 7.3, SSH access for developers, one-click staging area, 20 global data centers, free SSL, free CDN and 24×7 expert support who will also migrate your site free of charge.” https://Kinsta.com


    Sponsor our show

    If you’re interested in sponsoring our shows, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you.


    Nonprofit ShoutOut: WP&UP

    Chris wore the Matt Report hat that also supports WPandUP, a nonprofit helping individuals with mental health in the WordPress space. They can use your help.


    A Bit of Background On Chris Badgett and LifterLMS

    He started as a dog musher in Alaska. When he decided to do freelance work, he charged $300 for his first WordPress website. He’s experienced every part of the WordPress journey — from pricing to roles. 

    Eventually, he merged his company with codeBox and his passion for learning with Thomas Patrick Levy’s coding skills lead to the intentional creation of their own LMS product, which didn’t exist in WordPress’ plugin directory at the time.

    He tells his story in-depth in the Work From the Inside Out podcast.

    They used their high-end projects to fund the development of LifterLMS which took two years to break even and three years before no longer “having difficult conversations with their wives,” as Chris put it. 


    Product Launch

    The MVP version of the free LifterLMS was built in 90 days. codeBox always intended to move away from agency work but specialized in high-end clients and course creators. It was a natural, yet intentional shift. Five years later, codeBox no longer provides agency work.

    “It’s a process; not an event. I see a product launch as the starting point not the finish line.” Chris Badgett
    How Long Does It Take to Become Solvent?

    It realistically takes two to three years. This is on part for most businesses. Be ready to make hard choices. 

    Focus on customer financing with early adopter discounts. LifterLMS had no other source of funding, private or venture capital, other than customer financing and agency work. They were quite literally bootstrapped. 

    Chris, as an avid survivalist and minimalist, made hard choices to live far below his means. That was a decision he and his wife made to help the business. It’s also a lifestyle they still believe in.


    Balancing Client Work and Product Development

    Pricing correctly matters. There are only so many billable hours in the day. If a client site has an issue, that is a priority over development time. Most bootstrapped businesses in Open Source don’t have the funds in order to sustain a separate development team.

    “Client work always cannibalizes the product.” Chris Badgett

    Be realistic in your goals and time allotment. Don’t get discouraged.


    Why Not Copy An Existing Product?

    Sure, you can fork another project. GiveWP was forked from EDD as founder Devin Walker talks about often. Chris’ philosophy, however, comes from his background of understanding people. (He majored in anthropology.)

    “We believe the best products are built out of the voice of the customer.” Chris Badgett
    Together Is Better

    It’s good to partner with other companies to integrate your plugin solutions. Having a powerful REST API helps ensure your product can be extended — even as a mobile app. 

    “Don’t do it alone.” Chris Badgett “If you actively support other plugin shops, you build and deliver more value than you would by yourself.” Chris Badgett
    Advice for Year One
    • “You gotta get uncomfortable. It’s extremely uncomfortable.” Chris Badgett
    • “Do it with real people.” Chris Badgett
    • “Prepare for the long haul.” Chris Badgett

    Tool or Tip of the Week

    This Tool or Tip of the week is brought to you by VendorFuel. VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90-day free trial now and Ignite Your eCommerce at VendorFuel.com!

    Chris recommends Vito Peleg’s WPFeeback and the community he is building there.

    Jason recommends DoubleTake by FiLMiC Pro.

    Bridget recommends the Kindle App. Did you know Amazon Prime members have access to books even audible ones?


    Do you have any tools or tips we should know about?

    We’d love to hear from you. What are your experiences with this subject?

    Tell us in the comments below.



    See acast.com/privacy for privacy and opt-out information.

    1 hr 2 min
  • How Do I Interview a Subject for An Article?

    Sometimes marketing your business means reaching out to the community around you or industry leaders. Writing biographical profiles helps your business as well as theirs. So, how can you do this well? In this episode, Jason and Bridget are joined by Allison Smith, who frequently interviews subjects. Let’s dig in and answer your questions in the live chat.


    Join us on this episode of WPblab by visiting our Participant guidelines page.


    WPwatercooler network is sponsored by:

    ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com.

    VendorFuel – VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90 day free trial now and Ignite Your eCommerce at VendorFuel.com


    See acast.com/privacy for privacy and opt-out information.

    1 hr 2 min
  • Should You Brand Your Company or Your Name

    Almost as old as the chicken and egg question is the question of whether to brand yourself as a company or use your name. Should you stay a private person or should you capitalize on your personality? And if you do market yourself, how to you maintain a private life?

    Can you ever go back from being a public person? Will clients trust you if you're not an agency? Which is right for you?

    In this episode, Jason and Bridget discuss the pros and cons while getting input from live attendees in the chat.


    Network Sponsor

    Thank you for sponsoring the WPwatercooler Network, ServerPress. ServerPress is the maker of DesktopServer, WPSiteSync, and so much more!


    WPblab Sponsors VendorFuel

    VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90 day free trial now and Ignite Your eCommerce at https://VendorFuel.com

     


    See acast.com/privacy for privacy and opt-out information.

    1 hr 1 min
  • Social Media sharing metadata is important!

    Thanks, Sponsors!

    The WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://serverpress.com as well as VendorFuel at https://vendorfuel.com


    If you’re interested in sponsoring the 40-minute mark of this show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you.


    https://www.wpwatercooler.com/sponsors


    See acast.com/privacy for privacy and opt-out information.

    1 hr 1 min
  • New Year, New Pricing with Wes Chyrchel

    Is it time to re-evaluate your product and service pricing? Jason and Bridget are joined by eCommerce expert Wes Chyrchel


    Join us on this episode of WPblab by visiting our Participant guidelines page.


    WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com as well as Kinsta over at https://www.kinsta.com and Vendor Fuel https://www.vendorfuel.com


    Kinsta - If you are you tired of unreliable or slow hosting check out Kinsta.com, who takes managed WordPress hosting to the next level. Powered by Google Cloud, all their plans include PHP 7.3, SSH access for developers, one-click staging area, 20 global data centers, free SSL, free CDN and 24×7 expert support who will also migrate your site free of charge. Kinsta.com


    VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90-day free trial now and Ignite Your eCommerce at VendorFuel.com!


    If you’re interested in sponsoring the show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you.


    See acast.com/privacy for privacy and opt-out information.

    1 hr 1 min
  • How Are You Marketing Reviews

    This episode Jason and Bridget are joined by Tevya Washburn from Starfish Reviews. We discuss everything you always wanted to know about review marketing but were afraid to ask.


    Join us on a future episode of WPblab by visiting our Participant guidelines page.

    https://www.wpwatercooler.com/participant-guidelines/


    WPwatercooler network is sponsored by:

    • ServerPress makers of DesktopServer – https://www.serverpress.com


    WPblab is sponsored by:

    • VendorFuel – VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90 day free trial now and Ignite Your eCommerce at https://VendorFuel.com
    • Kinsta – If you are you tired of unreliable or slow hosting check out Kinsta.com, who takes managed WordPress hosting to the next level. Powered by Google Cloud, all their plans include PHP 7.3, SSH access for developers, one-click staging area, 20 global data centers, free SSL, free CDN and 24×7 expert support who will also migrate your site free of charge.” https://Kinsta.com


    If you’re interested in sponsoring our shows, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. https://www.wpwatercooler.com/sponsor


    See acast.com/privacy for privacy and opt-out information.

    1 hr 1 min

About Smart Marketing Show

From the publisher's feed

The WordPress Marketing Show has evolved over time from a question and answer show to a WordPress-focused marketing show.