Smart Med Spa Marketing Podcast

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith welcomes Jodi Melenbacher, founder and CEO of Thrive Wellness MedSpa. With a background in cardiothoracic nursing and over a decade in aesthetics, Jodi shares how she built a thriving med spa from scratch, starting with a wooden chair and no outside investment.

Jodi unpacks the practical systems that led to seven-figure revenue on a three-day workweek, including how she leverages cross-selling, patient trust, and a highly trained team to maximize every appointment. She dives into her budget-friendly marketing playbook, including a referral program, monthly specials, and even how she turned GroupOn into a growth tool.

You’ll also hear her advice on avoiding the trap of over-expansion, managing follow-ups without clogging your calendar, and why continuous education is non-negotiable. Whether you're a new owner or an experienced injector, this episode is packed with valuable insights to help you grow smarter, not just bigger.

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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers. 

Connect with us:

@try.crush.digital

@matt.from.crush

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith sits down with Marnie Gambit, Director of Marketing and Aesthetics at Infusion Care in Las Vegas. With a background in film production and visual merchandising, Marnie shares how her storytelling expertise has influenced her innovative approach to branding and marketing in the med spa industry.

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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers. 

Connect with us:

@try.crush.digital

@matt.from.crush

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith speaks with John Bergano, founder and CEO of Aesthetics Card. John shares his journey from luxury hospitality to becoming a key consultant in the medical aesthetics industry. He discusses the challenges med spa owners face in securing funding, building business credit, and managing cash flow.

John introduces Aesthetics Card as a tailored financial solution for med spas, highlighting its benefits over traditional banking products. He also emphasizes the importance of smart marketing investments, avoiding costly agency fees, and preparing for a successful exit strategy. As a partner with TrepAdvisors, John helps med spa owners navigate mergers and acquisitions, ensuring they maximize their valuation and secure the best possible deal when selling their business.

Tune in for expert insights on financing, scaling, and positioning your med spa for long-term success—whether you're looking to grow, streamline operations, or prepare for an eventual sale.

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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers. 

Connect with us:

@try.crush.digital

@matt.from.crush

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith sits down with Izabelle Suzano, practice manager of Moksha Aesthetics in Potomac, Maryland. Izabelle shares her journey from studying law in Brazil to becoming a leader in the med spa industry, highlighting how problem-solving and adaptability helped her succeed.

She discusses the biggest challenges in running a med spa, from managing staff to ensuring smooth daily operations. The conversation also dives into industry trends, including the growing demand for natural aesthetic treatments. Izabelle explains how personalized consultations and tailored beauty plans help clients achieve their goals and how offering payment plans like Cherry increases accessibility and boosts revenue.

Whether you're a med spa owner, manager, or provider, this episode is packed with practical insights on leadership, client retention, and optimizing operations for success.

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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers. 

Connect with us:

@try.crush.digital

@matt.from.crush

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith interviews Ignacio "Iggy" Fanlo, founder of VanSanity and Cloud MedSpas. Iggy shares his entrepreneurial journey, rooted in identifying the customer loyalty dynamics of medical aesthetics, and how this led to the creation of his innovative med spa rental model.

They explore how Cloud MedSpas empower medical professionals to run independent businesses with flexibility and reduced overhead costs. Iggy emphasizes the critical role of marketing over training in building a successful med spa business. Key takeaways include the importance of client retention, the advantages of hourly rental spaces, and debunking misconceptions about new industry models.

Iggy’s forward-thinking approach demonstrates how collaboration and adaptability can drive success for med spa providers and landlords alike.

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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers. 

Connect with us:

@try.crush.digital

@matt.from.crush

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith speaks with Dr. Patrick Blake, MD, FAAD, a board-certified dermatologist and co-founder of Portrait, a med spa platform. Dr. Blake shares his journey from Cleveland to San Diego, motivated by a passion to empower med spa professionals. They discuss industry challenges like rising costs, compliance complexities, and the role of emerging technologies such as AI. Dr. Blake emphasizes the importance of building authentic patient relationships, staying compliant, and differentiating brands. He also highlights key success metrics like patient reviews, cash flow stability, and long-term strategic goals for med spa professionals.

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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers. 

Connect with us:

@try.crush.digital

@matt.from.crush

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith interviews Dr. Kate Dee, the founder of Glow MediSpa in Seattle and a former breast cancer specialist who transitioned to aesthetic medicine after 16 years. Dr. Dee shares her insights into the med spa industry, highlighting significant challenges such as illegal practices and unethical operations, which have led to the sector being likened to the 'wild west.' She emphasizes the need for legal compliance and transparency in this poorly regulated market, discussing her efforts with the American Medical Spa Association (AMSPA) to create a certification program for med spas. The conversation also touches on the serious risks posed by unlicensed practitioners, including a recent fatality, and underscores the importance of educating the public about verifying practitioner credentials. Throughout the episode, Dr. Dee references her book, "Med Spa Mayhem," and the importance of informed decision-making in aesthetic procedures.

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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers. 

Connect with us:

@try.crush.digital

@matt.from.crush

In this episode of the Smart Med Spa Marketing podcast, Matt is joined by the lovely Shannon Bokhoor! Shannon is the founder and main strategist behind SocialRX, a social media marketing and course building agency, supporting industry leaders in growing their platforms, monetizing their expertise globally, and creating lasting impact. Shannon has generated over one million followers and over one hundred million views for her clients.

Together, Shannon and Matt discuss what makes a viral video, tips for using ChatGPT within your content strategy, and the dangers of fake followers. Shannon also shares some insider tips to help you save money on ad spend and how to differentiate yourself in an oversaturated market.

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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers. 

Connect with us:

@try.crush.digital

@matt.from.crush

In this episode of the Smart Med Spa Marketing Podcast, we are joined by Anita Layne, owner of Elite Brand Consulting LLC. Anita helps business owners and their brands look better, feel better, get better results and make more money.

Today we will be discussing how to generate more revenue with additional income streams, marketing strategies, and how to boost patient loyalty. Thanks for joining us, Anita!

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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers. 

Connect with us:

@try.crush.digital

@matt.from.crush

In this episode of the Smart Med Spa Marketing Podcast, we are joined by The Aesthetic Cowboy himself - Wyatt Erwin! Wyatt is the Area Sales Manager for Aesthetic Management Partners. Today, Wyatt and Matt discuss all things from aesthetics, to sales, to marketing strategies.

Wyatt spills his best sales tips, shares how to keep your social media game consistent and authentic, and breaks down the benefits Aesthetic Management Partners can bring to your med spa. It’s a mix of practical advice and cowboy charm that you don’t want to miss!

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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers. 

Connect with us:

@try.crush.digital

@matt.from.crush