The SmartAss Marketer - QUICKIE Spring Has Sprung & Your Website Sucks by The SmartAss Marketer

As marketers we've all been guilty of it, chasing shiny objects SQUIRREL!. Tom drops some advice on how to stay ON TARGET with your social media and content marketing efforts.

Tom digs deep into empathy and smart marketers get to know their target audience when they create content.

Should your business outsource its content creation? You betcha. Tom digs in and explains why.

The SmartAss Marketer - QUICKIE STOP Closing, Start Creating by The SmartAss Marketer

The SmartAss Marketer - QUICKIE Websites Are SO Early 2000's by The SmartAss Marketer

The SmartAss Marketer - QUICKIE Content Marketing Inspiration by The SmartAss Marketer

The SmartAss Marketer - QUICKIE Marketing With Distinction by The SmartAss Marketer

Maybe you need an agency to help with your marketing program. But then again – maybe you don’t. At least not right away. This week we talk about how sometimes the DIY approach is the right one. Props to Gary Vaynerchuk for waking us up to how many "fancy" people we come across.

JT gets a little grumpy when his milk isn't chilled to a crisp 37 degrees. The bad news is that it took weeks for factory-trained technicians to diagnose a problem with his refrigerator. The good news is that warm milk is the inspiration for an episode about how excellent customer service should be an essential part of your marketing program.