AI-powered agtech infrastructure is growing climate-friendly crops while boosting farmer profitability—backed by horticultural expertise and data science.

🎧 Episode Summary

IUNU is a Seattle‑based ag‑tech startup using AI‑driven computer vision and autonomous sensors—via its LUNA platform—to monitor greenhouse crop growth in real time, optimize operations, and boost farm productivity across 100 facilities in 18 countries.

They've raised over $60 million to scale up, including a recent $20M round led by our friends at S2G Investments.

Adam Greenberg is the CEO and co-founder. As a servant leader, he believes that "true leaders base their success on the success of those around them." Amen, brother!

His prior roles include consulting for Fortune 100 companies, volunteering with youth programs, and co-founding Pure Blue Tech (a reverse osmosis water tech co).

🔑 Highlights

• How they recently raised $20 million in a challenging market by demonstrating strong market pull from customers
• Why they help farmers, retailers, and breeders with real business benefits before mentioning their environmentally friendly attributes
• What he means by Chief Translation Officer
• How great leaders create an environment where everyone is willing to go the extra mile
• The inverse correlation between high-impact work and personal balance
• How Wim Hof breathing and meditation keep him healthy and sane

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🎙️ About the Host

Dr. Chris Wedding is a CEO coach, investor, serial founder, board member, professor, and occasional monk. Follow daily insights on climate tech startups and leadership on LinkedIn:

👉 https://www.linkedin.com/in/christopherwedding