Smarter Marketer

Sound in marketing is much more than just a jingle - it is a powerful asset that influences consumer behaviour and builds long-term brand recognition. Ralph van Dijk and Ramesh Sathiah, Founders of Resonance Sonic Branding, talk about the process of creating a sonic identity, the importance of having distinguishable audio assets, and how even smaller businesses can benefit from defining their brand's sound essence.

Ralph van Dijk and Ramesh Sathiah are the Founders of Resonance Sonic Branding, a Sydney-based specialist sonic branding agency that combines music and marketing to create sonic identities for brands. The agency has worked with renowned brands and crafted sonic identities for Commonwealth Bank, Woolworths, Canva, Toyota, the ADF, and the Australian Open, to name a few.

In addition to their roles at Resonance, Ramesh and Ralph extend their expertise to Massive Music, a globally recognised sonic branding agency. Ramesh serves as the Executive Creative Director and Joint Managing Director of Creative Services (APAC), while Ralph is the Director of Music and Brands (APAC). He is also the Founder of specialist radio agency Eardrum.

Follow Ralph and Ramesh on LinkedIn.

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ 

Smarter Marketer Website: https://www.smartermarketer.com.au/ 

Rocket Agency Website: https://rocketagency.com.au/ 

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Hardcover: https://amzn.to/30O63kg 

Kindle: https://amzn.to/2ZqfCWm 

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Diagnosing and fixing underperforming campaigns is both an art and a science that can break your marketing strategy if done incorrectly. Sachin Rajah, Director of Client Services at Rocket Agency and Host James Lawrence discuss the significance of tracking and data accuracy, the role of creative in campaign success, audience targeting, and leveraging AI in ad platforms.

Sachin Rajah is the Director - Client Services at digital marketing agency, Rocket. He is both a digital marketer and strategist who has a long track record in achieving huge return-on-marketing-investment and business growth across some of Australia’s largest brands.  Sachin has worn many hats in his career—sales, general manager, entrepreneur, investor, consultant, writer, trainer, mentor, strategist, digital specialist and account director.

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ 

Smarter Marketer Website: https://www.smartermarketer.com.au/ 

Rocket Agency Website: https://rocketagency.com.au/ 

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Hardcover: https://amzn.to/30O63kg 

Kindle: https://amzn.to/2ZqfCWm 

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Strategic lifecycle marketing is the cornerstone of a thriving eCommerce business, especially as the digital landscape evolves with AI advancements and privacy updates. Engaging and retaining customers has never been more crucial. Joshua Chin, Founder of Chronos Agency, breaks down lifecycle marketing, offering key insights on leveraging customer data for personalisation. He shares invaluable tips for optimising marketing efforts - from crafting successful campaign strategies and boosting click rates to exploring the untapped potential of direct mail in today's shifting environment.

Guest:

Joshua Chin is the CEO and Founder of global lifecycle marketing firm Chronos Agency, which has recently expanded to Australia and empowers DTC brands to boost profits through email, SMS, and Mobile Push Marketing. He also hosts the eCommerce Profits Podcast, where he shares insights on scaling business success, and serves as the Marketing and Communications Chair at Entrepreneurs’ Organisation Singapore.

Find Us Online:

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ 

Smarter Marketer Website: https://www.smartermarketer.com.au/ 

Rocket Agency Website: https://rocketagency.com.au/ 

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Buy Smarter Marketer:

Hardcover: https://amzn.to/30O63kg 

Kindle: https://amzn.to/2ZqfCWm 

About the Podcast:

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Bold claims have been made about AI revolutionising how marketing is done, potentially eliminating millions of marketing jobs worldwide. As we approach mid-2024, David Lawrence and James Lawrence delve into the impact of AI on the Australian marketing landscape. David advocates for a balanced approach, embracing new technologies with a dose of healthy skepticism. He emphasises the importance of marketers staying informed and cutting through the AI hype.

Guest:

David Lawrence is the MD and Co-Founder of Rocket, an award-winning Australian full-service digital marketing agency. He is also the co-author of the Amazon #1 best-selling marketing book,  Smarter Marketer. David has presented at several events, including Inbound Boston, Search Marketing Summit, Mumbrella360, CEO Institute, and various seminars and in-house sessions.

Find Us Online:

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ 

Smarter Marketer Website: https://www.smartermarketer.com.au/ 

Rocket Agency Website: https://rocketagency.com.au/ 

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Buy Smarter Marketer:

Hardcover: https://amzn.to/30O63kg 

Kindle: https://amzn.to/2ZqfCWm 

About the Podcast:

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Collaboration and communication are the key drivers for any successful marketing team to function. Gavin Watson, Senior Industry Lead for Marketing at monday.com, reveals how businesses are using the visibility and integration tools in project management tech to improve team efficiency and streamline marketing projects.

Guest:

Gavin Watson is the Senior Industry Lead Marketing, Creative, Retail and Manufacturing for Asia Pacific and Japan at monday.com. He has over 20 years of experience in tech and marketing and was previously Director of Strategic Partnerships at Outfit.io, Chief Commercial Officer at Automaton and Director Sales and Marketing at WPP, where he excelled in streamlining operations and driving mar-tech innovations.

Find Us Online:

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ 

Smarter Marketer Website: https://www.smartermarketer.com.au/ 

Rocket Agency Website: https://rocketagency.com.au/ 

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Buy Smarter Marketer:

Hardcover: https://amzn.to/30O63kg 

Kindle: https://amzn.to/2ZqfCWm 

About the Podcast:

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Understanding your user journey and tracking their path to purchase is vital when forming a strategy and allocating your marketing budget to appropriate channels. Paul Sinkinson shares how the best marketers use data, creative assets, and AI to make smart marketing decisions.

Guest:

Paul Sinkinson is the Managing Director of Sydney-based global marketing consultancy Analytic Partners, which delivers customised analytics that improve sales and marketing ROI. He has over 20 years of marketing analytics experience across many of Australia’s leading brands, and was previously a Partner at the Leading Edge, and Director at Nielsen, to name a few.

Related Resources:

20 Insights for 20 Years E-book: https://analyticpartners.com/resources/twenty-insights-ebook/

Find Us Online:

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ 

Smarter Marketer Website: https://www.smartermarketer.com.au/ 

Rocket Agency Website: https://rocketagency.com.au/ 

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Buy Smarter Marketer:

Hardcover: https://amzn.to/30O63kg 

Kindle: https://amzn.to/2ZqfCWm 

About the Podcast:

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Google, Meta, and other platforms are going cookie-less, making it increasingly difficult for marketers to access third-party data and reach their audience in an impactful way. David Lawrence, Co-Founder of Rocket Agency talks about the importance of using first-party data to stay competitive; through personalized targeting, greater alignment with your audience’s needs, and building stronger customer relationships.

Guest:

David Lawrence is the MD and Co-Founder of Rocket, an award-winning Australian digital marketing agency. He is also the co-author of the Amazon #1 best-selling marketing book 'Smarter Marketer'. David has presented at several events including Inbound Boston, Search Marketing Summit, Mumbrella360, CEO Institute, and a variety of seminars and in-house sessions.

Find Us Online:

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ 

Smarter Marketer Website: https://www.smartermarketer.com.au/ 

Rocket Agency Website: https://rocketagency.com.au/ 

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Buy Smarter Marketer:

Hardcover: https://amzn.to/30O63kg 

Kindle: https://amzn.to/2ZqfCWm 

About the Podcast:

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Fractional CMOs can be a game-changer for many businesses; diagnosing key problems, pivoting strategy, and reshifting team dynamics. Experienced Fractional CMOs, Taz Bareham and Danielle Stitt, share how they help businesses develop successful long-term marketing strategies and achieve their business goals.

Guests:

Taz Bareham and Danielle Stitt are fractional CMOs with significant marketing experience across different industries and brands.

Taz has over 20 years of experience across B2B, B2C and SaaS. Previously, she was the Head of Brand & Communications at eBay, and CMO at Ansarada, JobAdder, and Rezdy. In addition to her client-side roles, she has worked in strategy & planning roles at agencies like Clemenger &  M&C Saatchi.

Danielle is experienced in marketing across finance, insurance, fintech, and private equity. She has worked at organisations such as Hyperion, ABN Amro, and Macquarie. She has spent much of the past 10 years at BlueChip Communications where she has helped drive strategy for an array of financial services brands.

Follow Taz and Danielle on LinkedIn.

Find Us Online:

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ 

Smarter Marketer Website: https://www.smartermarketer.com.au/ 

Rocket Agency Website: https://rocketagency.com.au/ 

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Buy Smarter Marketer:

Hardcover: https://amzn.to/30O63kg 

Kindle: https://amzn.to/2ZqfCWm 

About the Podcast:

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

With TikTok, Instagram Reels and YouTube Shorts dominating the organic social space, short form video is vital to reach large audiences and create an engaging brand image. Edwin Smith, Founder and CEO of The Social Sandwich, gives practical advice on how your brand can dominate on social platforms.

Guest:

Edwin is the Founder and CEO of The Social Sandwich and leads strategy across FaceBook, Instagram, Twitter, TikTok, Snapchat, and Twitter (X) for small businesses. Previously, Edwin was the Senior Social Media and YouTube Producer on The Voice Australia, and was also the Senior Social Producer at Network 10. He has also led strategies for the Australasian Survivor, I’m a Celebrity Get Me Out of Here, and 10 Sport.

Find Us Online:

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ 

Smarter Marketer Website: https://www.smartermarketer.com.au/ 

Rocket Agency Website: https://rocketagency.com.au/ 

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Buy Smarter Marketer:

Hardcover: https://amzn.to/30O63kg 

Kindle: https://amzn.to/2ZqfCWm 

About the Podcast:

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Marketing and advertising shape people’s attitudes, mindsets and behaviour. Yet, the advertising industry has historically relied on stereotypes. Cindy Gallop challenges marketers to reinvent what is aspirational, and use marketing as a lever to lead a positive change in society. She challenges adland’s obsession with sexism and ageism, highlights the underrepresentation of women and people of colour in agency ownership, and talks about how her online platform MakeLoveNotPorn is breaking barriers and creating a more inclusive, considerate sex culture.

Guest:

Cindy Gallop is a branding, advertising and marketing expert with over 30 years of industry experience. She launched the US office of ad agency Bartle Bogle Hegarty in New York and was named Advertising Woman of the Year in 2003. She has also been recognised as one of the 15 Most Important Marketing Strategy Thinkers Today by Business Insider. She is the Founder of MakeLoveNotPorn, a platform designed to promote good sexual behaviour. 

Related Links:

Cindy Gallop on the Own It Podcast

Invest in MakeLoveNotPorn

Find Us Online:

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ 

Smarter Marketer Website: https://www.smartermarketer.com.au/ 

Rocket Agency Website: https://rocketagency.com.au/ 

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Buy Smarter Marketer:

Hardcover: https://amzn.to/30O63kg 

Kindle: https://amzn.to/2ZqfCWm 

About the Podcast:

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.