Welcome back to Peak Property Performance! In this episode, co-hosts Drew Hall and Bill Douglas sit down with Shea Fallick, a dynamic product leader whose expertise bridges AI, behavioral science, and commercial real estate. Shea shares his journey from studying data science at Georgia Tech to shaping AI-driven solutions at Cortland, a global leader in multifamily real estate investment. Together, they dive deep into the realities of data transformation—how true organizational change requires universal buy-in, what it takes to build trust in data across technical and non-technical teams, and why the secret to success often comes down to collaboration and focusing on real business problems. Packed with real-world examples, actionable insights, and even a few stories about music and rock climbing, this conversation is a must-listen for anyone passionate about driving innovation and measurable impact in the property industry.