How do you reduce investor friction without dumbing down the experience? Podcast host, Jim Jockle, sits down with Eric Chu, CEO & Co-Founder, Tradesk Securities, to unpack how AI and behavioral UX can help time-pressed retail investors cut through noise, build better habits, and stay aligned to long-term goals. They dig into trust and transparency in AI-driven advice, notifications that matter, thematic trading paired with fractional shares, and the realities of building compliant, user-friendly brokerage platforms. Eric also looks ahead to a voice-first future where an AI “copilot” monitors portfolios, surfaces what matters, and explains why and how infrastructure, will shape the next wave of AI in finance.