Sign up to save your podcasts
Or
Share 🤝 Smarter Together: Co-Branding and Partnerships Drive Growth. GoPro + RedBull. LV + BMW. Taco Bell + Doritos. Spotify + Uber
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
🤝 Smarter Together: Co-Branding and Partnerships Drive Growth. GoPro + RedBull. LV + BMW. Taco Bell + Doritos. Spotify + Uber
Partnerships can unlock growth — or backfire.
In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores co-branding and strategic partnerships, showing how brands like BMW + Louis Vuitton, GoPro + Red Bull, Taco Bell + Doritos, and Spotify + Uber created iconic collaborations — and why Target + Neiman Marcus failed.
Learn a step-by-step framework to evaluate, design, and measure partnerships that scale relevance and revenue.
Next up: Brand Turnarounds — how struggling brands make comebacks.
View all episodes
By Nicolas KfuriPartnerships can unlock growth — or backfire.
In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores co-branding and strategic partnerships, showing how brands like BMW + Louis Vuitton, GoPro + Red Bull, Taco Bell + Doritos, and Spotify + Uber created iconic collaborations — and why Target + Neiman Marcus failed.
Learn a step-by-step framework to evaluate, design, and measure partnerships that scale relevance and revenue.
Next up: Brand Turnarounds — how struggling brands make comebacks.