PerformLine’s newly enhanced UDAAP rulebooks are designed to help compliance and marketing teams work more efficiently while mitigating more risk. In this episode, I sit down with Mike Gibney, Director of Client Solutions, about how these updates are making it easier for clients to stay ahead of deceptive practices in their marketing and communications.

By combining market trends, regulatory enforcement insights, and client feedback, the updated rulebooks offer broader coverage and faster deployment across channels. Built and refined with real-world testing, they help teams spend less time reviewing content and more time making informed decisions.

We discuss:

• How PerformLine tracks evolving deceptive trends to build its proprietary UDAAP rulebooks
• What makes the new rulebooks more efficient and comprehensive for content review and risk mitigation
• The role of technology like NLP and AI in speeding up rule creation and refinement
• A preview of what’s next—including rulebooks focused on identifying and understanding complaints

If you’re a PerformLine user and haven’t refreshed your rulebooks lately, now’s the time to reconnect. And if you’re new to the platform, this episode offers a clear look at how our rulebooks can streamline your compliance efforts from day one.

Show Notes:

• Schedule a demo and learn more about UDAAP rulebooks: https://lp.performline.com/request-a-demo
• Subscribe to PerformLine for more UDAAP resources and updates: https://lp.performline.com/subscribe-to-performline
• Connect with Mike: https://www.linkedin.com/in/michaeldgibney/
• Connect with Rhonda: https://www.linkedin.com/in/rhonda-mcgill/