On Earth Day 1970, a college student submitted a simple, elegant design to a contest. That design became the now-iconic recycling symbol—a triangle of arrows chasing each other endlessly. But does it really mean something is recyclable?
In today’s episode of Smartest Year Ever, Gordy dives into the surprising history and modern misuse of the recycling symbol, also known as the Mobius loop. From Gary Anderson’s winning design to the unregulated use of the triangle-on-plastics today, this story is a perfect example of how good intentions can get muddied by marketing.
You’ll learn:
Who actually invented the recycling symbol—and why
What those little numbers inside the triangle really mean
Why most plastics with the symbol still end up in the landfill
And how “circular reasoning” might be the most honest description of all
Whether you care about the environment or just love a good origin story, this one’s for you.
• California Attorney General. (2022). Attorney General Bonta launches investigation into role of fossil fuel and petrochemical industries in causing global plastic pollution. https://oag.ca.gov/news/press-releases/attorney-general-bonta-launches-investigation-role-fossil-fuel-and
• American Institute of Graphic Arts. (2020). Recycling symbol turns 50. https://www.aiga.org/aiga/content/tools-and-resources/recycling-symbol-turns-50/
• Stanford Magazine. (2020). Symbolically green: The story behind the recycling symbol. https://stanfordmag.org/contents/symbolically-green
• Federal Trade Commission. (2012). Guides for the use of environmental marketing claims (Green Guides). https://www.ftc.gov/business-guidance/resources/complying-green-guides
#RecyclingFacts #EarthDay #PlasticWaste #DesignHistory #Greenwashing #MobiusLoop #Sustainability #EnvironmentalEducation #SmartestYearEver
Music thanks to Zapsplat.