In this episode, we sit down with James Hubbard, Environmental Sustainability Lead at Greene King, to explore how one of the UK’s most recognized hospitality brands is tackling the challenges of climate resilience and decarbonisation.
James shares his career journey across consultancy, energy, automotive, and international development, and how those experiences inform his work today. He reflects on Greene King’s role at the heart of communities, and the practical realities of managing risks across 1,600 pubs, breweries, and supply chains.
We discuss:
How business priorities around sustainability have shifted over the past decade.
Why quantifying climate risk is essential to drive real action.
The impact of extreme weather on both operations and customer behavior.
Greene King’s progress in property decarbonisation, circular economy initiatives, and supplier collaboration.
James’s advice for those starting a career in sustainability.
This conversation highlights the complexity of embedding sustainability across diverse operations, and why building resilience is as much about culture change as it is about technology or strategy.
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