Smashing Self-Employment - Marketing and productivity help if you're self-employed.

One of the challenges of being self-employed is knowing when to switch off.  This episode discusses the idea of making sure you take at least one day off each week.

When you start a new marketing campaign you can waste a lot of time and money if you don‘t know what you‘re doing.  And small businesses usually don‘t have money to waste. This episode covers key things that will save yourself money and stress and give your campaign a better chance of success.

Blogging is incredibly good for your website and can help your site perform better than your competitors. So, this podcast episode walks you through some options to get content for for your blog in a faster and more time-efficient manner.

‘Shiny New Thing Syndrome‘ is the habit of skipping from one thing to the next because the new thing looks exciting and new.

The problem is that it can be bad for your business. just because everyone is raving about this new thing doesn‘t necessarily mean that it‘s going to be good for you, your business or your ability to serve your customers.

This episode talks you through the syndrome and gives you some ideas on how to avoid it.

If you really want to get stuff done you need to give up multi-tasking. This episode will tell you why and also talk you through some ideas (and how they fit together) to help improve your productivity.

Measuring your marketing enables you to improve what‘s not performing and also make the most of what‘s doing well.

This episode of the podcast gives you some examples of how you can do this in your business.

Every business would like to get more referrals so in this episode you‘ll hear about how a mortgage broker seriously increased his referrals with a simple strategy.

John Maybury shares some of his challenges and how he‘s carving out his niche as a video coach in the crowded social media marketing industry.

Yep, time management is a lie.  You simply can‘t manage time.  The key to getting more done is to more effectively manage yourself.  This episode gives a couple of pointers to help you get started.

Let‘s face it, self-employment can be tough.  But it‘s also the most fulfilling career choice too.  Here we discuss a few things that you‘ll need to take into account when self-employed and why you should reconsider if you just can‘t  hack it.