After 10 years as a Dean’s List litigation lawyer, Tsufit left law for the limelight, performing comedy on national TV and gaining international attention for her debut music CD. In this episode, Tsufit reveals why you need to find your story and how it is one of the key elements to connecting with your customers.…

After 10 years as a Dean's List litigation lawyer, Tsufit left law for the limelight, performing comedy on national TV and gaining international attention for her debut music CD. In this episode, Tsufit reveals why you need to find your story and how it is one of the key elements to connecting with your customers.

We discuss:

Why price is not the most important factor when selling your expertise

How to help your buyers feel more comfortable with you

Using empathy, affinity and distinction to make you more accessible

The fact that there is no magic to social media

Recently featured in Forbes, Tsufit is now the author of the Award-Winning book, Step Into The Spotlight! : A Guide to Getting Noticed, endorsed by Al Ries, Jack Trout, Jay Conrad Levinson, Robert Cialdini, Tom Peters and many other leaders in the arena of marketing and influence. Tsufit now coaches entrepreneurs & professionals to get seen, get heard, get noticed and get known. A popular radio & television show guest, keynote speaker seminar leader & Mom, Tsufit points out that she is not taking on any more clients in the last category!

Learn more about Tsufit at www.stepintothespotlight.com, www.spotlightsecrets.com, www.spotlightgroup.biz, Linkedin and Twitter.

Today we welcome Derek Lewis, Business Ghostwriter and author of The Business Book Bible. Topics include: Why everyone should always be writing a book The biggest advantage of writing a book (and why it makes you smarter) How written work has outlasted even the biggest changes in technology Why reading for fun keeps you grounded…

Today we welcome Derek Lewis, Business Ghostwriter and author of The Business Book Bible.

Topics include:

Why everyone should always be writing a book

The biggest advantage of writing a book (and why it makes you smarter)

How written work has outlasted even the biggest changes in technology

Why reading for fun keeps you grounded in the reality of the human experience

Why being a ghostwriter is often like taking a confessional

How to build personal trust yet keep a professional objectivity with your clients

Why the strategy to move the needle forward in your success is in your own heart

How to start writing your first book

Derek Lewis is a business ghostwriter and authority architect. He earned a degree in economics from Louisiana Tech and then a Master's in economic development from the University of Florida. Derek’s entrepreneurial spirit led him to leave corporate America and start an IT services company with a coworker and during the startup phase, Derek supported his family by taking on copywriting projects. Once he realized he could make a living combining his two loves of business and writing, he decided to pursue a full-time career as a business writer.

Today, Derek is one of the foremost authorities on business thought-leadership books, having authored the leading guide to the subject, The Business Book Bible. He is also the host of The Business Book Podcast. He has worked with authors on five contents, including a Texas oil tycoon, a Turkish economist, and IT startup millionaire, a Brazilian Federal Judge, and a military governor. His authors work with the International Monetary Fund, General Electric, DaimlerChrysler, SAP, Pixar, Disney, the US Marine Core, and the Red Cross.

Learn more about Derek Lewis at dereklewis.com, LinkedIn, and Twitter.

Today’s guest is Mamie Kanfer Stewart, Founder and CEO of Meeteor and author of Momentum: Creating Effective, Engaging and Enjoyable Meetings. Topics include: Why Mamie’s family business was instrumental in her own entrepreneurial journey The common mistakes most people make when it comes to meetings (and how to fix them) How Mamie’s company was founded…

Today’s guest is Mamie Kanfer Stewart, Founder and CEO of Meeteor and author of Momentum: Creating Effective, Engaging and Enjoyable Meetings.

Topics include:

Why Mamie’s family business was instrumental in her own entrepreneurial journey

The common mistakes most people make when it comes to meetings (and how to fix them)

How Mamie’s company was founded on a personal pain point she experienced

Defining a meeting; the characteristics that Meeteor uses to classify a meeting

Using alternative methods and tools of communication

How to determine when a meeting is an absolute requirement (and when it’s not)

Recognizing when conversations should be turned into a meeting

Mamie Kanfer Stewart is the Founder and CEO of Meeteor, a collaboration company that is on a mission to build strong, healthy teams in which people thrive and succeed. Mamie is also the author of Momentum: Creating Effective, Engaging and Enjoyable Meetings. She learned about effective meeting practices from her family’s business, GOJO, the inventors of PURELL hand sanitizer. Early on in her career, she had an “ah-ha” moment that led her to launch Meeteor. Not enough people leverage good tools and processes to manage themselves and their teams. She has been interested in the interplay of people, process, and technology her entire life and has turned that passion into a consulting and training business.

Prior to founding Meeteor, Mamie consulted with non-profit organizations on staffing and strategic planning. Her entrepreneurial spirit led Mamie to found her first business at the early age 12, a summer camp for children in kindergarten through third grade. In her work, she brings an unusual combination of strategic thinking and personalized consulting, making her a pleasure to work with and an effective coach for any personality. Mamie received an MBA from Stern Graduate School of Business at New York University and a BFA from the Kansas City Art Institute.

Learn more about Mamie Kanfer Stewart at mamieks.com, LinkedIn, and Twitter.

On today’s show we welcome Mark Asquith, Host of the Excellent Expected Podcast and founder of PodcastWebsites.com. Topics include: The pivotal choice Mark made when hiring a business growth coach. A mistake that most younger entrepreneurs make; is your business working? Learning to listen to your gut and test all your assumptions in business. Creating…

On today’s show we welcome Mark Asquith, Host of the Excellent Expected Podcast and founder of PodcastWebsites.com.

Topics include:

The pivotal choice Mark made when hiring a business growth coach.

A mistake that most younger entrepreneurs make; is your business working?

Learning to listen to your gut and test all your assumptions in business.

Creating your own metrics to understand the success of your company.

Why everything contributes to your personal brand; embracing the grey areas.

Pushing the boundaries of the standard business archetypal norms.

Giving up the good for the great; stopping something that’s good based on a gut feeling.

Breeding the importance of systems into the culture of your business.

Bio

Mark Asquith is a serial entrepreneur who has built globally successful design and marketing SaaS and digital business since he quit his job in 2005. A passionate podcaster, perpetual learner and helpful bloke, Mark has a geek addiction to DC Comics and Star Wars, plus an embarrassing beard. Mark hosts Excellence Expected, a podcast that helps entrepreneurs take on their biggest issues, with the involvement of the world's greatest business minds. He is also the founder of PodcastWebsites.com with John Lee Dumas.

In the past, Mark’s experience includes developing the front-end global web presence for JCB, training the Ministry of Defence on digital recruitment, Morrisons PLC on digital integration and a long stint developing digital solutions and training strategies and delivery for the NHS. Since 2003 he has been developing websites and digital applications, moving from simply building them into ensuring that they meet commercial goals for his clients. I have a breadth of experience in the strategic planning and integration of websites into an organization's overall marketing regime, as well as providing key post-launch support and campaigns in order to maximize the digital properties of his clients.

Learn more about Mark Asquith at Excellence-expected.com, PodcastWebsites.com, LinkedIn and Twitter.

On today’s show we welcome Carissa Baquiran, Educational Professional and Operations Lead at Circles. Topics include: An overview of Carissa’s background and how she came to be at Circles. Creating change by making people’s work transparent to their co-teachers. The results and impact of a professional learning community within a school. How collaboration between teachers…

On today’s show we welcome Carissa Baquiran, Educational Professional and Operations Lead at Circles.

Topics include:

An overview of Carissa’s background and how she came to be at Circles.

Creating change by making people’s work transparent to their co-teachers.

The results and impact of a professional learning community within a school.

How collaboration between teachers changed the future of the students.

Overcoming resistance during the implementation process of a learning community.

Using teacher leaders as a powerful tool for implementing change for success.

How to use the power of peers to provide support with your professional life.

Carissa Baquiran is an Educational Professional and Operations Lead at Circles. Carissa has devoted her life's work to creating spaces that bring about positive change through the intersection of education, entrepreneurship, art and activism. Carissa has worked as a school leader, consultant, coach, educator, program director, and writer in K through 12 schools in the Juvenile Justice System, art organizations, community organizations, colleges, public agencies and international youth organizations. Currently, Carissa heads up Customer Experience at Circles and works to ensure a positive learning experience for participants.

Circles is part of this larger movement to restore depth and meaning to our relationships. It is for people who understand that it’s through these deeper relationships and deeper conversations that we unlock new levels of personal, professional, and purpose-driven growth. Carissa leads sourcing and matching at Circles and makes sure that users get the most out of their Circles experience. She helps create groups with enough common ground to click while also making sure they are diverse enough to bring valuable insight to the table.

Learn more about Carissa Baquiran at Circl.es and LinkedIn.