SMB In The Trenches

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If you’re new here, my name is Bodhi Gallo, and I’m the Chief Revenue Officer of Stryker Digital, a marketing agency specializing in lead generation and Local SEO for home service businesses.

In this episode, I sit down with Michael, co-owner of Carbon Concrete Coatings in South Florida. Michael spent ten years in software sales before going all in on residential garage floor epoxy coatings in Miami with his brother. We get into how they got their first job before they even owned a machine, why they went W2 over 1099, the week a full batch of jobs peeled off customer floors and what it cost them, how Meta drives volume while SEO and GMB bring in their best customers, and how a real estate developer found them through ChatGPT and handed them five jobs in one shot. We also talk about hiring bilingual staff in South Florida, yard signs outperforming expectations, and scaling in one of the most traffic-congested markets in the country.

Visit his website: https://carbonconcretecoatings.com/?utm_campaign=gmb

Enjoy the episode!

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DISCLAIMER:

This video is for educational and entertainment purposes only and is not financial, business, or legal advice. Examples and strategies are for demonstration only and results are not guaranteed. Always conduct your own due diligence and comply with all applicable laws. We do not encourage duplication of copyrighted material or existing business assets. Ensure your use follows copyright and intellectual property laws.

For Algorithm:

#SMBInTheTrenches #SmallBusiness #Entrepreneurship #BusinessPodcast #BusinessGrowth #SmallBusinessPodcast #HomeServiceBusiness #bodhigallo #LocalSEO #LeadGeneration #ServiceBusiness #EntrepreneurPodcast #BusinessOwnerLife #ScalingSMB #SMBGrowth #GarageFloor #EpoxyFlooring #EpoxyFloors #GarageFloorEpoxy #HomeImprovement #ConcreteCoating #GarageTransformation 

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https://www.stryker-digital.com/?el=byt

Get the FREE $100K+ Local SEO Blueprint we use with our Local SEO clients here:

https://www.stryker-digital.com/playbook?el=blm

If you’re new here, my name is Bodhi Gallo, and I’m the Chief Revenue Officer of Stryker Digital, a marketing agency specializing in lead generation and Local SEO for home service businesses.

In this episode, I sit down with Geoff Goodwill of Anderson Plumbing, Heating and Air in Oklahoma City. Geoff came from accounting and the military, bought a plumbing company through the SBA process, and scaled it from just under a million to $3.5M in three years. We get into how he built his admin team first before focusing on growth, why he never paid himself more than his lowest apprentice, how pin maxing took him from one to five Google Business Profiles, and how Stryker Digital helped him add 700 to 800 new customers in just eight months. We also talk omni channel marketing, hiring overseas, and why SEO is now his favorite marketing channel. 

Follow Geoff Goodwill on:

LinkedIn: https://www.linkedin.com/in/geoff-goodwill-97483010a/?isSelfProfile=false

Instagram: https://www.instagram.com/gwill42

Visit his website: https://andersonplumbingok.com/

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DISCLAIMER:

This video is for educational and entertainment purposes only and is not financial, business, or legal advice. Examples and strategies are for demonstration only and results are not guaranteed. Always conduct your own due diligence and comply with all applicable laws. We do not encourage duplication of copyrighted material or existing business assets. Ensure your use follows copyright and intellectual property laws.

For Algorithm:

#SMBInTheTrenches #SmallBusiness #Entrepreneurship #BusinessPodcast #BusinessGrowth #SmallBusinessPodcast #HomeServiceBusiness #bodhigallo #LocalSEO #LeadGeneration #ServiceBusiness #EntrepreneurPodcast #BusinessOwnerLife #ScalingSMB #SMBGrowth #PestControl #PestControlBusiness #DoorToDoorSales #Plumbing #HVAC #PlumbingBusiness #AndersonPlumbing #Entrepreneur 

Book a free strategy call with my team:

https://www.stryker-digital.com/?el=byt

Get the FREE $100K+ Local SEO Blueprint we use with our Local SEO clients here:

https://www.stryker-digital.com/playbook?el=blm

If you’re new here, my name is Bodhi Gallo, and I’m the Chief Revenue Officer of Stryker Digital, a marketing agency specializing in lead generation and Local SEO for home service businesses.

In this episode, I sit down with Forrest Jensen, owner of Surge Pest Control in Georgetown, Texas. Forrest sold a $3.1M painting company to go all in on pest control, bootstrapped it from zero, and is on track to hit $2M this year. We get into why he made the switch, how his door to door team operates, the NPS system keeping his crew accountable, and why pest control is one of the best cash flowing businesses in the trades. We also talk about his experience working with Stryker Digital and how pin maxing is helping him dominate the Austin market. 

Follow Forrest Jensen on:

LinkedIn: https://www.linkedin.com/in/forrest-jensen-87284a47/?isSelfProfile=false

Visit his website: https://surgepest.com/

Enjoy the episode!

Connect with me:

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LinkedIn:  https://www.linkedin.com/in/bodhigallo/

DISCLAIMER:

This video is for educational and entertainment purposes only and is not financial, business, or legal advice. Examples and strategies are for demonstration only and results are not guaranteed. Always conduct your own due diligence and comply with all applicable laws. We do not encourage duplication of copyrighted material or existing business assets. Ensure your use follows copyright and intellectual property laws.

For Algorithm:

#SMBInTheTrenches #SmallBusiness #Entrepreneurship #BusinessPodcast #BusinessGrowth #SmallBusinessPodcast #HomeServiceBusiness #bodhigallo #LocalSEO #LeadGeneration #ServiceBusiness #EntrepreneurPodcast #BusinessOwnerLife #ScalingSMB #SMBGrowth #PestControl #PestControlBusiness #DoorToDoorSales #SurgePestControl #NPS #CustomerRetention #SEOAgency #LocalMarketing #HomeServiceMarketing 

Book a free strategy call with my team: https://www.stryker-digital.com/?el=byt

Get the FREE $100K+ Local SEO Blueprint we use with our Local SEO clients here: https://www.stryker-digital.com/playbook?el=blm

If you’re new here, my name is Bodhi Gallo, and I’m the Chief Revenue Officer of Stryker Digital, a marketing agency specializing in lead generation and Local SEO for home service businesses.

In this episode of SMB in the Trenches, I sit down with Robert Nolen, owner of a fast-growing house cleaning business in North Carolina. He started in 2023 with no experience, no real capital, and everything on credit cards while working multiple remote jobs just to stay afloat.

Today, he’s on track to hit $2M/year.

We break down how he went from doing everything himself to running a team of 30+ cleaners and offshore staff, the systems he built to remove himself from day-to-day operations, and how he used ads, automation, and Google Business Profiles to dominate his market.

We also talk about the real challenges most gurus never mention — bad hires, unreliable cleaners, low margins early on, and why hitting $10K/month is not real freedom.

Robert shares how focusing on recurring revenue completely changed his business, why customer retention matters more than constant lead generation, and how small optimizations at scale can add hundreds of thousands in revenue.

This is what building a real service business looks like. No fluff. No courses. Just execution. Enjoy the episode.

Follow Robert Nolen on X: https://x.com/remotecleanguy

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DISCLAIMER: This video is for educational and entertainment purposes only and is not financial, business, or legal advice. Examples and strategies are for demonstration only and results are not guaranteed. Always conduct your own due diligence and comply with all applicable laws. We do not encourage duplication of copyrighted material or existing business assets. Ensure your use follows copyright and intellectual property laws.

For Algorithm: #SMBInTheTrenches #CleaningBusiness #SmallBusiness #Entrepreneurship #ServiceBusiness #HomeServiceBusiness #LocalSEO #LeadGeneration #BusinessPodcast #ScalingSMB #BusinessGrowth #RecurringRevenue #Automation #Outsourcing #SMBGrowth

Book a free strategy call with my team:

https://www.stryker-digital.com/?el=byt

Get the FREE $100K+ Local SEO Blueprint we use with our Local SEO clients here:

https://www.stryker-digital.com/playbook?el=blm

If you’re new here, my name is Bodhi Gallo, and I’m the Chief Revenue Officer of Stryker Digital, a marketing agency specializing in lead generation and Local SEO for home service businesses.

On this episode of SMB in the Trenches, I sit down with Vish Mazumder of Mighty Dog Roofing. Vish grew his roofing franchise from $1.5M to $5M in 3 years north of Boston. We talk about why he chose franchising after failing twice, how a leaky gutter job led to his first roof sale, and the moment he had to decide whether to stay at $3M or push toward $8M. We also get into running 100% subcontracted crews, why W2 sales reps matter, and how two thirds of his team is offshore.

Follow Vish Mazumder on:

X: https://x.com/Fish_wid_a_V/media

LinkedIn: https://www.linkedin.com/in/winwithvish/ 

Visit his website: https://www.mightydogroofing.com/greater-middlesex-county-ma/

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TikTok:  https://www.tiktok.com/@bodhi.gallo

LinkedIn:  https://www.linkedin.com/in/bodhigallo/

DISCLAIMER:

This video is for educational and entertainment purposes only and is not financial, business, or legal advice. Examples and strategies are for demonstration only and results are not guaranteed. Always conduct your own due diligence and comply with all applicable laws. We do not encourage duplication of copyrighted material or existing business assets. Ensure your use follows copyright and intellectual property laws.

For Algorithm:

#SMBInTheTrenches #SmallBusiness #Entrepreneurship #BusinessPodcast #BusinessGrowth #SmallBusinessPodcast #HomeServiceBusiness #bodhigallo #LocalSEO #LeadGeneration #ServiceBusiness #EntrepreneurPodcast #BusinessOwnerLife #ScalingSMB #SMBGrowth #RealBusinessStories #BusinessGrowthStrategies #SMBMarketing #roofing #homeservices #roofer #gutters #franchise #mightydogroofing #revenuegrowth #businesstips #entrepreneur #businessgrowth #businessowner #scalingabusiness 

Book a free strategy call with my team:

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Get the FREE $100K+ Local SEO Blueprint we use with our Local SEO clients here:

https://www.stryker-digital.com/playbook?el=blm

If you’re new here, my name is Bodhi Gallo, and I’m the Chief Revenue Officer of Stryker Digital, a marketing agency specializing in lead generation and Local SEO for home service businesses.

In this episode I sit down with Tony Munoz, owner of Martin Home Exteriors out of Jacksonville. Tony went from 27 years in pharma to swinging hammers and building one of the most culture-driven exterior companies I've seen. We talk about how he lost $87K his first year, why he never spent a dollar on marketing until we started working together, and the Google Map Pack strategy that's about to make him own Jacksonville.

Follow Tony Munoz on:

Facebook: https://www.facebook.com/MartinHomeExteriors

Visit his website: https://www.martinhomeexteriors.com/

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LinkedIn: https://www.linkedin.com/in/bodhigallo/

DISCLAIMER:

This video is for educational and entertainment purposes only and is not financial, business, or legal advice. Examples and strategies are for demonstration only and results are not guaranteed. Always conduct your own due diligence and comply with all applicable laws. We do not encourage duplication of copyrighted material or existing business assets. Ensure your use follows copyright and intellectual property laws.

For Algorithm:

#SMBInTheTrenches #SmallBusiness #Entrepreneurship #BusinessPodcast #BusinessGrowth #SmallBusinessPodcast #HomeServiceBusiness #LocalSEO #LeadGeneration #ServiceBusiness #EntrepreneurPodcast #BusinessOwnerLife #ScalingSMB #SMBGrowth #RealBusinessStories #BusinessGrowthStrategies #SMBMarketing #Roofing #Siding #ExteriorContractor #ContractorLife #HomeImprovement #Trades #TradesLife#MartinHomeExteriors

Book a free strategy call with my team:

https://www.stryker-digital.com/book-call?el=yto

Get the FREE $100K+ Local SEO Blueprint we use with our Local SEO clients here:

https://www.stryker-digital.com/playbook?el=blm

If you’re new here, my name is Bodhi Gallo, and I’m the Chief Revenue Officer of Stryker Digital, a marketing agency specializing in lead generation and Local SEO for home service businesses.

In this episode of SMB in the Trenches, Ryan Murray shares how he acquired a blind and shutter business in Myrtle Beach and grew it from $3M to $3.9M with ONE sales rep using sales funnel math and his accounting background.

His second Google Business Profile ranked #1 in two weeks and became his best marketing asset. We break down his 10-day booking bottleneck, how his 2-3 week manufacturing beats competitors, building AI dashboards with Claude, and scaling through wholesale B2B expansion. Data-driven operator scaling a manufacturer-retailer hybrid.

Follow Ryan Murray on:

X: https://x.com/SMB_RealEstate

Facebook: https://www.facebook.com/aaablindandshutterfactory

Visit his website: https://aaablindandshutterfactory.com/

Enjoy the episode!

Connect with me:

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TikTok:  https://www.tiktok.com/@bodhi.gallo

LinkedIn:  https://www.linkedin.com/in/bodhigallo/

DISCLAIMER:

This video is for educational and entertainment purposes only and is not financial, business, or legal advice. Examples and strategies are for demonstration only and results are not guaranteed. Always conduct your own due diligence and comply with all applicable laws. We do not encourage duplication of copyrighted material or existing business assets. Ensure your use follows copyright and intellectual property laws.

For Algorithm:

#SMBInTheTrenches #SmallBusiness #Entrepreneurship #BusinessPodcast #BusinessGrowth #SmallBusinessPodcast #HomeServiceBusiness #LocalSEO #LeadGeneration #ServiceBusiness #EntrepreneurPodcast #BusinessOwnerLife #ScalingSMB #SMBGrowth #RealBusinessStories #BusinessGrowthStrategies #SMBMarketing #ManufacturerRetailer #BlindBusiness #ShutterBusiness #WindowCoverings #CustomShutters #WindowShades #ManufacturingBusiness

Book a free strategy call with my team:

https://www.stryker-digital.com/book-call?el=yto

Get the FREE $100K+ Local SEO Blueprint we use with our Local SEO clients here:

https://www.stryker-digital.com/playbook?el=blm

If you’re new here, my name is Bodhi Gallo, and I’m the Chief Revenue Officer of Stryker Digital, a marketing agency specializing in lead generation and Local SEO for home service businesses.

In this episode, I sit down with Joey Salvin, owner of Lifetime Moving in Massachusetts. Joey went from zero to $2.5M in revenue and survived some brutal seasonality. We're talking $250K summer months dropping to $21K in the winter where he lost $30K that month. Joey breaks down his manual direct mail hustle that brought in $900K from just $70K spent, why half his revenue comes from referrals, and how he's planning to hit $5M in the next two years.

Follow Joey on:

X: https://x.com/salvin_joseph

Instagram: https://www.instagram.com/lifetime_moving_company/

Facebook: https://www.facebook.com/lifetimemovingandpacking/

Visit his website: https://lifetimemovingco.com/

Enjoy the episode!

Connect with me:

X: https://x.com/irentdumpsters?lang=en

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LinkedIn:  https://www.linkedin.com/in/bodhigallo/

DISCLAIMER:

This video is for educational and entertainment purposes only and is not financial, business, or legal advice. Examples and strategies are for demonstration only and results are not guaranteed. Always conduct your own due diligence and comply with all applicable laws. We do not encourage duplication of copyrighted material or existing business assets. Ensure your use follows copyright and intellectual property laws.

For Algorithm:

#SMBInTheTrenches #SmallBusiness #Entrepreneurship #BusinessPodcast #BusinessGrowth #SmallBusinessPodcast #HomeServiceBusiness #LocalSEO #LeadGeneration #ServiceBusiness #EntrepreneurPodcast #BusinessOwnerLife #ScalingSMB #SMBGrowth #RealBusinessStories #BusinessGrowthStrategies #SMBMarketing #MovingCompany #MovingIndustry #HomeServices #ServiceBusiness #LocalBusiness

Book a free strategy call with my team:

https://www.stryker-digital.com/book-call?el=yto

Get the FREE $100K+ Local SEO Blueprint we use with our Local SEO clients here:

https://www.stryker-digital.com/playbook?el=blm

If you’re new here, my name is Bodhi Gallo, and I’m the Chief Revenue Officer of Stryker Digital, a marketing agency specializing in lead generation and Local SEO for home service businesses.

In this episode, I sit down with Jeremy Payne, owner of Nexair Home Services in West Virginia, who went from accountant to HVAC and plumbing business owner and grew his revenue 150% in year two.

Jeremy breaks down his $36K SEO mistake that cost him 12 months of growth, why he focuses on demand capture over branding when starting from zero, and how his accounting background helps him invest in marketing without fear. We also dive into why taking care of employees is his number one priority and how that's been key to scaling so quickly in a market being taken over by private equity.

Follow Jeremy on:

X: https://x.com/JPayne_61

Visit his website: https://nexairhomeservices.com/

Enjoy the episode!

Connect with me:

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TikTok:  https://www.tiktok.com/@bodhi.gallo

LinkedIn:  https://www.linkedin.com/in/bodhigallo/

DISCLAIMER:

This video is for educational and entertainment purposes only and is not financial, business, or legal advice. Examples and strategies are for demonstration only and results are not guaranteed. Always conduct your own due diligence and comply with all applicable laws. We do not encourage duplication of copyrighted material or existing business assets. Ensure your use follows copyright and intellectual property laws.

For Algorithm:

#SMBInTheTrenches #SmallBusiness #Entrepreneurship #BusinessPodcast #BusinessGrowth #SmallBusinessPodcast #HomeServiceBusiness #LocalSEO #LeadGeneration #ServiceBusiness #EntrepreneurPodcast #BusinessOwnerLife #ScalingSMB #SMBGrowth #RealBusinessStories #BusinessGrowthStrategies #SMBMarketing #HVAC #Entrepreneur #HVACPodcast #PlumbingBusiness #HVACLife #PlumberLife #HVACContractor #PlumbingContractor

Book a free strategy call with my team:

https://www.stryker-digital.com/book-call?el=yto

Get the FREE $100K+ Local SEO Blueprint we use with our Local SEO clients here:

https://www.stryker-digital.com/playbook?el=blm

If you’re new here, my name is Bodhi Gallo, and I’m the Chief Revenue Officer of Stryker Digital, a marketing agency specializing in lead generation and Local SEO for home service businesses.

In this episode, I sit down with Mike Calcara, who turned an SVB collapse into a car concierge business dealerships actually love. Mike reveals why executives pay him to buy their cars, how he closes deals in 20 minutes, and the fleet management goldmine where SMBs are bleeding $60,000 in repairs they don't need. He shares his playbook for scaling through wealth advisor partnerships and why 3,000 Twitter followers generate more qualified leads than accounts ten times his size.

Follow Mike on:

X: https://x.com/MikeCalcara

LinkedIn: linkedin.com/in/mikecalcara

Visit his website: https://www.motosaic.com/

Enjoy the episode!

Connect with me:

X: https://x.com/irentdumpsters?lang=en

Instagram:  https://www.instagram.com/bodhigallo?...

Threads: https://www.threads.com/@bodhigallo

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TikTok:  https://www.tiktok.com/@bodhi.gallo

LinkedIn:  https://www.linkedin.com/in/bodhigallo/

DISCLAIMER:

This video is for educational and entertainment purposes only and is not financial, business, or legal advice. Examples and strategies are for demonstration only and results are not guaranteed. Always conduct your own due diligence and comply with all applicable laws. We do not encourage duplication of copyrighted material or existing business assets. Ensure your use follows copyright and intellectual property laws.

For Algorithm:

#SMBInTheTrenches #SmallBusiness #Entrepreneurship #BusinessPodcast #CarBuying #B2BSales #CarDeals #BusinessGrowth #RouteOptimization #SmallBusinessPodcast #HomeServiceBusiness #LocalSEO #LeadGeneration #ServiceBusiness #EntrepreneurPodcast #BusinessOwnerLife #ScalingSMB #SMBGrowth #RealBusinessStories #BusinessGrowthStrategies #EntrepreneurLife #SMBMarketing #Consulting #LeadGeneration #Automotive