Alex Caruso is the owner-operator behind POM Industries, the maker of POM pepper spray. After starting the business 8 years ago with $30K, he's since scaled to $5M in revenue through sheer grit, guerilla marketing and the support of industry veterans.
In this interview, we dig into:
* The process of launching a manufactured product
* Challenges of marketing pepper spray
* Role of industry advisors and conferences
* Streamlining the manufacturing process
Where you can find Alex and POM:
* LinkedIn: https://www.linkedin.com/in/alexander-caruso-a0569899
* Instagram: @pompepperspray
* Website: pompepperspray.com
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