Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss how content is key to engagement, the announcement of Facebook’s restriction on brand reach, questions a principal wishes a marketer could answer without needing to ask and what a marketing team learnt from their failed marketing campaign.

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Special edition – Brad interviews John Le Cras, Director of John Le Cras + Associates.

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Special edition – Brad interviews Bart Caylor of Caylor Solutions.

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss selecting a face for a campaign, dealing with a crisis, how brainstorming can be improved, combining social media with advertising and interview digital marketing expert Bart Caylor.

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Special edition – Brad interviews Alexandra Smith, Sydney Morning Herald Education Editor.

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss a brand-led reinvention of education, pitching stories to the media, job descriptions for school marketers, creative video content and is your school newsletter too long?

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss website load time, developments in Australian public education, sales and schools and do silver bullets ever work?

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss content vs. traditional advertising, how to target prospective parents, the value of a logo to a brand and is Google a platform for piracy?

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss ideal email open rates, the end of Google Authorship, content creation with consumers in mind, an outdoor advertising failure and what is wrong with your website?