EP01 - In this episode of the SME Business Show, we discuss the value of professional video production with Colin Mulcahy, Director of Graco Studios. Colin shares how video production is no longer exclusive for large companies and how it has become more accessible and affordable for SME's.
We explore where SME's are investing in professional video production, and Colin highlights four key areas: credibility and customer testimonials, product and service demonstrations, training and onboarding; and customer service with frequently asked questions.
We discuss how customer testimonials play a crucial role in building brand credibility by sharing real experiences that can often influence purchasing decisions. We delve into the benefits of video content that allows employees to learn at their own pace, freeing up trainers and other employees to focus on their tasks. For frequently asked questions, having readily accessible video content on websites reduces the need for direct communication with customers, saving time on support and training. Product demonstrations provide a hands-on experience for potential customers and how it can boost sales.
When it comes to the video production process itself, Colin explains that it begins with creating a brief, which clearly outlines the goal of the video content, the target audience, and where it will be used.
We look at the benefits of using employees, preparing them for delivering on camera and concerns around ownership of content. Alternatively hiring professional talent, such as actors can often save time and money.
Additionally, Colin highlights the concept of "atomizing," which involves repurposing content across various platforms like podcasts, transcriptions for websites, and snippets for social media promotion.
Available on The SME Business Show website: https://smebusinessshow.com/professional-video-production/
Host: Alec Drew
https://alecwdrew.com
Where to find Colin Mulcahy
https://gracostudios.com
https://www.facebook.com/gracostudios
https://www.instagram.com/gracostudios
https://www.linkedin.com/company/gracostudios
About The SME Business Show
For SME’s, by SME’s. If you have a desire to acquire new knowledge and gain valuable insights on personal and business topics, then you’ve arrived at the perfect destination. Join us regularly as we invite business owners and industry experts to share their insights, strategies, and unique perspectives from within their field of expertise.
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