Whether you know it or not, you have a Personal Brand. Just Google yourself. #Personal #branding is becoming less of a #competitive edge and more of a requirement for anyone looking to grow their #business; get that dream job; or take their #career to the next level.
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Here are some stats: When #brand messages are shared by a person they get 561% more reach.
Brand messages are RE-SHARED 24 times more frequently when posted by a person. On average, a personal brand will have 10 times more followers than a company and 10 times more engagement. 77% of #consumers are more likely to buy when the CEO of the business engages on social media. Joining #SMETV and Podcast Channel in this episode is Monica Rosenfeld, Personal Brandifier, PR Expert and MC.
01:08 We trust people more than we trust a brand.
01:45 It’s vital to differentiate you and your business from your competitors in a crowded market place.
02:34 Business owners need to learn from the corporates just how important it is to be the #spokesperson for the business.
03:58 Consumers trust levels and good will grows when they see a real person from the business #online and in the media.
04:16 What is personal brand and what’s in it for business owners to build one?
05:58 You need to be clear on what are you #values, your #expertise and how you want to be perceived.
06:33 Hands up who’s great at #PR!
06:54 Do you know how to pitch to a #journalist successfully?
08:01 Here’s a framework to do it called 7 R.E.A.S.O.Ns to Pitch to a Journalist.
10:51 3 ways to directly connect with your audience.
12:04 How Personal Brand and Reputation Management go hand in hand.
13:04 Tip: Don’t put forward a personal brand that you can’t keep up.
13:28 Case Study: The Michelle Bridges Personal Brand.
14:33 Even baby steps towards building your personal brand will reap rewards for your business.
A huge thank you to the SME Association of Australia for making SMETV & Podcasts channel possible.
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