Joel Fox and Jennifer Day of Smile Mountain are busy creating content for many artistic projects all at a time. Their latest project is the most far-out of them all — a nine-minute promotional film for the James Webb Space Telescope, which launched December 24th into an orbit one million away from earth, where the $10 billion project will listen and watch into the deepest recesses of space and time.

Joel grew up in Ojai, which he remembered as an idyllic place, far from the complaint refrains of too boring and nothing to do. It was here that he learned to exercise his imagination. After graduating from CalArts, he met Jennifer in Santa Monica and they've been living and working together ever since. Jennifer attended the University of Illinois at Champaign-Urbana where she fell in with the theater kids, which included Nick Offerman ("Parks & Rec") and Betsy Brandt ("Breaking Bad"). She knew she had an eye for design when working at a haunted house as a youth and through her college years as a set designer and prop master for the theater. 

An early web developer, Joel was also a film editor and creative director for kid's cult classic "Yo Gabba Gabba," and he and Jennifer have worked with clients as diverse as Chipotle, Vans, Aquabats, Sonos & Disney. One of their big current clients is Giphy. They specialize in dream sequences and instititial videos for commercials and TV shows from their home studio in Ojai. They also host an annual craft party that is among the hottest tickets in Ojai's busy social calendar.

As Joel says, "I like interesting, beautiful things in the world. That's my service." You can check out their work at ...

https://smilemtn.com/

https://youtu.be/lrY04VPDg8I