It's a concept that we thought we knew well, but when it was put into these terms it entirely reshaped our understanding of marketing for any product or service. 

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Thanks to the joys of tech this took a while to appear! Louise Goss is the founder and editor of The Homeworker magazine and provides her tips, tricks, and strategies for creating balance when working from home. 

As she says - 

"I’m a journalist (even won an award for it some years ago), but I’m also a writer, blogger, editor, photographer, business owner, mum, wife… Like you, I wear many different hats.

As a parent, I understand the struggles of managing childcare and chores with running a home business, and the guilt around giving adequate time to the important people in your life."

Find The Homeworker here - https://www.thehomeworker.com/

Smiling Entrepreneurs Website - http://smilingentrepreneurs.com/

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In a world where the media glorifies the young and dismisses many outside of their twenties, should we be concerned if we hit our 30's, 40, 50,s or 60,s? Or are there some benefits to getting older that are truly worth looking forward to? 

Smiling Entrepreneurs Website - http://smilingentrepreneurs.com/

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We'd avoided it for years, but the last few months alongside the current climate have taught us that networking is more important in business than ever. 

Smiling Entrepreneurs Website - http://smilingentrepreneurs.com/

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Stop relying on standard forms on your website and integrate this ninja tactic that will dramatically improve your engagement.

Smiling Entrepreneurs Website - http://smilingentrepreneurs.com/

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We've all seen these marketing techniques by large businesses. They're often funny, low cost, normally a little "out there", but these tactics have a huge impact on brand or product awareness that can last for years. They are also available for smaller businesses and just require a little imagination.

Smiling Entrepreneurs Website - http://smilingentrepreneurs.com/

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With social media sites enabling you to sell directly on their pages and platforms such as Shopify making the process of product sales easier than ever, are websites a worthwhile investment in both time and money?

Smiling Entrepreneurs Website - http://smilingentrepreneurs.com/

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With so many pressures on all of us it's easy to forget that you need to be taking care of yourself.  The act of self-care is not selfish.  If you are not doing the things that help you stay happy, optimized, positive, and healthy then the chances are you are not going to be able to create those things for others.

Smiling Entrepreneurs Website - http://smilingentrepreneurs.com/

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There's no "perfect", but there are definitely things that you should run a mile from as quickly as possible. After years of working together, Kate and Lee share their stories and lessons learned from choosing the wrong business partners and how to ensure you have set your business relationships up for success.

Smiling Entrepreneurs Website - http://smilingentrepreneurs.com/

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Perseverance is one of the key attributes that will unlock your success in business and life. In this episode, Kate shares the stories of some of the biggest success stories on the planet and uncovers the truth that success is the result of pushing through 100's of failures.

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