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In this episode of Smith Lane, we sit down with Stephanie Darden Bennett, President and Chief Creative Officer of Prismatic.
Stephanie describes Prismatic’s mission as "place whispering"— a unique approach to uncovering the hidden potential of spaces. Her team helps developers and owners craft strategic branding, marketing, and user experience concepts to transform ordinary land into places with magnetic appeal.
Stephanie shares highlights from her career, including landing Bank of America as an early client and how her motto, “Life begins at the end of your comfort zone,” has driven her success. We also discuss one of her proudest projects, Columbia Parc in New Orleans. Tasked with transforming a post-Katrina neighborhood with a rough reputation into a thriving, mixed-income community, Stephanie and her team redefined its identity. They created an impactful space that still has a waitlist today.
Stephanie also delves into the untapped potential of dormant land. She discusses how leveraging temporary uses — like pop-ups and experiential marketing — can foster community long before a space is fully developed.
This episode explores creative vision, resilience, and the art of transforming spaces into places that matter.
About Stephanie:
Stephanie is a place whisperer. For more than 22 years, she has worked with clients and collaborative teams across the nation to forge compelling place brand and user experience strategies for destinations spanning cities, districts, master planned communities, mixed-use developments, multifamily communities, and more.
Stephanie founded Prismatic in 2002, and since its inception, has cultivated a national reputation for award-winning work and referral-generating results. Led by the belief that creativity absent strategy is malpractice, her rare blend of strategy and creativity has propelled Prismatic’s success and growth into a second office in New Orleans and national clients spanning 36 states, Washington D.C., and Puerto Rico.
Stephanie has received numerous awards and tributes for her ability to unite her career in creative arts with solid business acumen. She has been recognized four times by the Orlando Business Journal as a “40 Under 40” honoree and three times as a “Women Who Mean Business” honoree in addition to numerous industry awards.
While her business accomplishments are impressive, it is her imprint on the community that sets her apart. Stephanie created the Greater Good Initiative (>GOOD) in 2008, whereby a portion of all profit at Prismatic is donated to domestic non-profits through in-kind creative services. From mid-2008 to the end of 2023, Prismatic has donated more than $1.6 million in in-kind creative services.
Stephanie is a proud UCF Knight, earning her Bachelor of Arts in Visual Arts from the University of Central Florida and graduating summa cum laude.
Outside of Prismatic, you’ll find Stephanie traveling and enjoying life to its fullest with her husband Vincent, and their kids: Jaxon (20), Tyson (18), and Lulu (14).
Connect with Stephanie:
Prismatic
In this episode, we sit down with Rhett Crocker, President and CEO of LandDesign, to explore his philosophy of placemaking.
Rhett shares how his balanced approach—focusing equally on landscape architecture and civil engineering—brings projects to life. As a leader who remains passionate about staying hands-on in the work, he highlights the importance of collaboration, relationships, and client-centered design.
We dive into the significance of weaving a community's culture into a place, as Rhett reflects on his evolving philosophies around how people interact with spaces and the ways technology is shaping the creative side of the industry.
Rhett also offers a unique answer to our "Smith Lane" question, sharing how his college professors inspired his career and shaped his ability to remain authentic as his journey evolved.
About Rhett
Rhett Crocker is the current President of LandDesign, a nationally recognized firm specializing in master planning, landscape architecture, and civil engineering. As President, he guides the firm’s strategic vision and champions a culture of innovation and collaboration. Rhett has positioned LandDesign at the forefront of the industry, consistently looking to future trends in mobility, technology, infrastructure, and sustainability to evolve the firm’s practice. Under his leadership, LandDesign received the American Society of Landscape Architects’ 2024 Firm Award—the highest honor bestowed by the organization. The Award is a testament to the firm’s commitment to producing distinguished work that positively impacts the profession.
As a recognized leader in master planned communities, Rhett has built an award-winning career with a reputation for transforming complex sites into resilient communities. He has played an instrumental role in growing LandDesign’s national portfolio of master planned communities, working with national developers on top performing communities in high growth markets across the country. Notable legacy projects Rhett has led include Ballantyne Reimagined in Charlotte, NC, Castle Hills in Lewisville, TX, and The River District in Charlotte, NC.
Rhett's design leadership differentiates each client’s project in a competitive market, positioning them for the greatest economic return. His commitment to design excellence and collaboration has earned him recognition as a trusted advisor in the master planned community’s space. He is passionate about designing communities that not only meet today’s needs but also anticipate future growth and challenges.
Rhett earned a Bachelor of Landscape Architecture from Clemson University and is a registered landscape architect in North Carolina and Texas. He is a member of the Urban Land Institute and the American Society of Landscape Architects and sits on the Executive Board for the Department of Landscape Architecture at Clemson University.
Connect with Rhett
LandDesign
In this episode of Smith Lane, Tom Woliver, founder and co-president of Oxland Group, dives into the importance of authentic placemaking.
He shares his journey from landscape architecture to leading Oxland Group, a full-service capital investment and real estate development firm. Tom offers career insights, including the value of working with a trusted network, and adhering to a strict “no assholes” policy.
At the heart of Oxland’s philosophy is placemaking. Tom discusses Two Step Farm, one of Oxland’s standout projects—a community inspired by early Texas settlements that valued farming, music, and dance halls.
This episode is all about creating spaces that resonate on a deeper level. Plus, Tom delivers one of the most memorable responses to our signature question: “What’s your Smith Lane?”
About Tom
Tom Woliver strives to take placemaking to a whole new level. With nearly 30 years’ experience in the real estate industry, Woliver works passionately to unlock potential value, growth and impact in community development.
In 2019, Woliver founded Oxland, a full-service capital investment and real estate development firm with principal-level expertise in land acquisition, entitlements, development, land transaction, and value creation. Through Oxland, Woliver spearheaded a variety of projects across the country offering a unique approach to capital investment and community building focusing on creating the highest and best use of the land.
Under his leadership, Oxland delivered the largest phase one in Dallas-Fort Worth history of 1,100 homesites at Painted Tree, its first development in McKinney, Texas. In its 2023 grand opening year, Painted Tree sold 448 homes making its debut at #36 on John Burns Top 50 Master Plans of 2023 and #47 on RCLCO’s Top Selling Master-Planned Communities. In August of 2023, Oxland announced the acquisition of 1,860 acres in the Houston market to be developed as Two Step Farm, a master-planned community of 4,000 homes. Oxland broke ground on Two Step Farm January 2024 and is planning for a grand opening event late 2025.
Prior to Oxland, Woliver served as Vice President and Director of Planning and Development at Hillwood, where he developed over 10,000 lots in various markets in Texas and across the US. Woliver was the driving force behind Hillwood’s “Live Smart” vision, a fresh holistic approach on developing the next generation of Master Planned Communities. At Hillwood, Woliver launched top-selling master-planned communities including Harvest, Union Park and Pecan Square in North Texas; Pomona in Houston; and Wolf Ranch in Georgetown.
Woliver is known by developers, homebuilders, and landowners alike as a pioneer in implementing various technological strategies, startups and strategic partnerships in the real estate industry. He has built a vast network of best-in-class consultants, vendors and relationships throughout the industry to be able to thoughtfully assemble the right team for the right project.
Woliver began his career as a Land Planner and Landscape Architect at TBG Partners in Austin, Texas. His role at TBG Partners shaped his ability to look at real estate solutions in a more unique, forward-thinking manner, including helping build and grow the Dallas office of TBG Partners.
Woliver is an active member on the National level of Urban Land Institute (ULI) and currently serves as the Chair for one of ULI’s Community Development Councils. He is an invited speaker for industry events and is often featured in articles on topics such as community development, technology, healthy living, and the food and real estate movement.
Woliver graduated from Texas A&M University with a degree in Landscape Architecture. He and his wife Christina split their time between Colorado and Texas with their chocolate lab, Birdie.
Connect with Tom
Oxland Group
Two Step Farm
In this episode of Smith Lane, we’re joined by Jessica Tillyer, co-founder of Bike Bus World, a movement dedicated to "transforming communities and our planet through the simple act of riding bikes to school together."
Jessica shares how the idea of the Bike Bus was born out of her own need for a community-driven way to bike her kids to school, and how it has grown into a powerful tool for building connections and changing the way we think about active transportation.
Additionally, Jessica shares her evolving perspective on balancing career and motherhood. Her insights are both inspiring and relatable for anyone navigating work and family life.
Whether you're curious about starting your own Bike Bus or looking for ways to create a more connected neighborhood, this episode is a must-listen!
About Jessica
Jessica is on this planet to reimagine the status quo. She's the founder of The Living World, and the co-founder of Bike Bus World, Montclair Bike Bus and re—inc. She serves on the Board of the National Women's History Museum and is a member of Vision Zero Montclair. In her work, she collaborates with pioneering entrepreneurs, celebrities, and business leaders to help them envision and create transformative new ideas. With expertise in communications, culture-building, brand strategy and identity, she loves to bring a range of skills to any challenge.
Connect with Jessica
Bike Bus World
Montclair Bike Bus
Jessica’s Instagram
Montclair Bike Bus’s Instagram
In this episode of Smith Lane, we welcome David Hoppes, Vice President, Senior Principal, Studio Leader, and Professional Landscape Architect at Dix.Hite + Partners. Join us as we explore David’s deep-rooted connection to nature, tracing his journey from growing up on a farm to a career in landscape architecture.
David shares valuable insights into how landscape architecture goes beyond mere aesthetics, encompassing ecological considerations like topography, existing vegetation, and community impact. We confront the common misconception that landscape architects simply select plants, uncovering the details and collaborative efforts that truly define the profession.
David demonstrates how he and his team embody Dix.Hite's mantra of "designing for life." This episode will inspire anyone interested in the intersection of nature and placemaking.
About David
Vice President, Senior Principal, Studio Leader, and Professional Landscape Architect at Dix.Hite + Partners, David Hoppes has practiced landscape architecture in Florida for more than 30 years. David’s passion for landscape architecture can be boiled down to a simple idea: “creating great places for people to live, work, and play.” His expertise spans urban design, parks and open space, and community engagement, with a focus on integrating natural systems and the Florida ecology into projects. David takes pride in creating environments that are timeless, context-sensitive, and seamlessly fit within their surroundings.
David earned his Bachelor of Science in Landscape Architecture from Purdue University and is a Professional Landscape Architect in the State of Florida. His work reflects a commitment to enhancing public spaces and fostering vibrant, sustainable urban environments.
Outside of work, you can find David cooking with his wife, making music with his daughters, or walking his dog. He also loves inshore fishing from his kayak, balancing his professional pursuits with his personal passions.
Connect with David
Dix.Hite
Instagram
In this episode of Smith Lane, we sit down with Brad Compton, President of ICON Management Services, Inc. Brad shares his extensive experience with golf, which he began playing at only 3 years old, and offers insights into managing golf communities.
Brad introduces the concept of bundled golf communities, where all residents enjoy membership benefits, making golf more accessible and affordable compared to traditional private equity clubs. This model not only provides a top-notch amenity but also fosters a sense of community, with nearly 50,000 rounds of golf played annually at ICON-managed communities.
We delve into golf’s rising popularity, with a 53% growth over the past decade. Brad highlights how golf strengthens community bonds and creates opportunities for key groups, including female golfers and juniors, through various events and clinics. We also discuss ICON's culture and encouraging management style, which is central to their approach to creating engaging communities.
Tune in to hear Brad’s fascinating stories, including a memorable round of golf with Nick Saban, and learn how ICON Management is redefining the intersection of golf and community living.
About Brad
Brad Compton began his career in the Club industry in 1996. Throughout his career, he has strived to couple the highest levels of quality and service to all Members and guests, while operating the businesses he has run through applying sound business practices and building strong management teams. He has managed virtually every type of golf course facility and community, developing skills and expertise in operating and improving underperforming properties in each area of club and community operations. In addition to his PGA training, Brad is also a licensed CAM and has degrees in Marketing and Economics from the University of South Florida.
Brad has been married for 20 years to his wife, Katie, and they have two daughters, Rebecca, who is 18 years old, and Rachel, age 15. When not working, Brad enjoys being outdoors and enjoying the Florida lifestyle.
Connect with Brad
ICON
In this episode of Smith Lane, we dive into all things residential land development with Mike Moser, CEO of Starwood Land — the longest-tenured joint venture partner with Starwood Capital.
Mike shares his insights on builder choice, affordability challenges, the significance of welcome centers, and innovative acquisition strategies. We also explore the success of Starwood Land’s MPC project Sunterra — the best-selling master-planned community in Texas and #3 community in the nation – that expertly blends affordability with an exceptional amenity package and lifestyle program.
Tune in for a look inside the mind of one of the best in the business.
About Mike
Mike Moser is CEO of Starwood Land, a real estate investment firm that specializes in residential land development. In this role, Mike is responsible for managing the consolidated operations of Starwood Land, which is funded by Starwood Capital. Under his leadership, Starwood Land has sold over 50,000 residential lots and generated more than $3.5 Billion in gross revenues. In addition to Starwood Land, Mike created a successful joint venture with Artemis Real Estate Partners to provide off balance sheet financing to large builders.
Prior to joining Starwood Land in 2007, Mr. Moser spent nearly 13 years at Taylor Woodrow, a U.K.-based public homebuilder, where he served as Division President of the U.S. Tower Division and Southeast homebuilding operations. Mike received a B.S. degree in business administration from Midwestern State University in Wichita Falls, TX. He holds Florida Broker’s and Community Association Manager’s licenses and is a Member of the PGA of America.
Connect with Mike
Starwood Land
In this episode of Smith Lane, we explore the intersection of data-driven technology and placemaking with Deven Spear, Co-Founder and Managing Director of OA3 and Chief Innovation Officer at Overabove Marketing. Deven delves into how OA3 is transforming real estate marketing through data-driven strategies.
Deven explains how OA3 harnesses comprehensive data on every adult in the U.S. to bridge the gap between buyers and sellers. Deven explains the innovative use of "digital exhaust" —the digital footprint left by our online activities—to gain insights into individual preferences and match them with ideal real estate opportunities and communities that align with them.
Join us for this insightful conversation about how data technology will reshape our approach to real estate marketing. Plus, hear about Deven’s current interests in AI, biotech, and the 4th Turn, offering a glimpse into the future of tech and its potential impacts.
About Deven
Deven Spear is a polymath entrepreneur with 30+ years of experience. He’s founded six startups, excelling in real estate, software, exponential tech, and data-driven marketing. Deven is a master at spotting untapped opportunities and creating groundbreaking solutions that build lasting customer relationships.
His expertise in innovative problem-solving bridges physical and digital realms, making him a sought-after thought leader. Deven's passion for education and metaphysical understanding fuels his drive to shape industries, create captivating user experiences, and guide others through technological change.
Connect with Deven
OA3
Overabove
In this episode of Smith Lane, we sit down with Lori Ann Dinkins, President & CEO of Mood Interior Designs. Mood Interior Designs specializes in design projects for multifamily properties, student housing, and homebuilders. Lori's approach is simple yet impactful: "How can we help you achieve your vision?"
In our discussion with Lori, she emphasizes the importance of engaging designers early in the development process to maximize the full potential of a space. Lori dives into common misconceptions about the role of interior designers, and highlights how her team advocates for both the client's vision and the community's end users.
She also shares exciting news about a new service from Mood Interior Designs – Mood Procure – launching at the end of this Summer. This turn-key service provides procurement for residential, multifamily, and student housing projects including product tracking, warehousing, and installation.
Tune in to hear Lori's passion for “realizing the vision” of spaces and her expert tips for getting the most out of working with an interior design firm.
About Lori
Lori Ann Dinkins is the President & CEO of Mood Interior Designs. Lori has identified an underserved market in the commercial housing industry and surrounds herself with hardworking professionals who are eager to jump off the cliff of opportunity with her every day.
Having managed millions of dollars in strategic capital improvements as part of value-add investments, Lori created a design process that helps clients accomplish the investment plan often created during underwriting. In this way Operators have a very clear picture of FF&E costs, to plan accurately, and not be surprised late in the game.
When Lori isn’t walking properties or zooming with her 100% remote team, she loves spending time with her favorite people (aka Family), traveling the world, and playing golf.
Connect with Lori
linkedin.com/in/lori-ann-dinkins/
moodinteriordesigns.com/
In this episode of Smith Lane, we sit down with A’Lisa Ozment to explore her inspiring journey and the evolution of her business, Architectural Plan Review (APR).
A’Lisa started as an architectural control consultant while raising her children. Her early efforts laid the groundwork for the growth of her business, and the development of innovative systems and technologies that assist developers in maintaining the vision of their builds.
During the episode, Monaca, Callie, and A’Lisa, delve into the significance of the development process, and the unique triumphs of being a female entrepreneur in this field. Don’t miss this engaging conversation on Smith Lane!
About A’Lisa
After years of experience working in the homebuilding and development sectors in the Austin area, A’Lisa began her adventure working as an architectural control consultant on a part-time basis for a large, residential developer in Austin as she also raised her two small children with her husband. As her children grew, so did the opportunity to expand the capabilities of the business. A’Lisa’s preparation during those early years paved the way for the exponential growth that would come, based on the systems and technology that were created.
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