Email marketing is a strategy that continues to thrive because of the ability to have full control over your list and messaging.   My guest on today’s episode of the Spa Marketing Made Easy gives an Email Marketing 101 lesson for spa business owners looking to grow their email list and increase their revenue through this channel.    Destinee Berman is a marketing strategist with 20 years of industry experience working with brands such as Twitter, Sephora and Microsoft. Prior to Future, she oversaw enterprise accounts at Oracle Marketing Cloud (Eloqua) and runs an online education business.   Whether you’re brand new to email marketing or currently have a growing list, today’s episode is relevant for all spa owners looking to maximize their email efforts.    In this episode, we discuss:    Email strategies spa owners can implement to generate more revenue   How often you should scrub your email list   Ways to re-engage subscribers on your list   The process of segmentation and targeting categories of services or products   Buying triggers and how to move a prospect to a customer      To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/318   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

SMME #318 Generating Revenue through Email Marketing with Destinee Berman

Spa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.

Education

Training

Language Courses

Higher Education

K-12

Educational Technology

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Courses

In this episode, we look at the importance of intentional spending when it comes to hiring providers for your spa.  As a spa owner, making sure that every penny spent is purposeful and benefits the company is essential for long-term success, especially in the spa and service industry. Learn how to use a simple calculator to assess your employees' performance and make informed decisions that will help you navigate the challenges of growing your business in today's competitive landscape.  Focusing on these aspects of your business can reduce stress, increase profitability, and massively impact your revenue.  In this episode, we discuss:   The importance of intentional spending and payroll management in a challenging economy   Industry statistics on new business failure rates and the significance of beating the odds   Recommended payroll benchmarks for the spa and service industry   How to determine if your providers are paying for themselves within 90 days   A simple calculator tool to assess employee performance and make informed decisions    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/380 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

SMME #380 Employee Breakeven Calculator

In this episode, I share six powerful strategies to add an extra $10,000 to your revenue, a challenge we give our Growth Factor® students, which they typically achieve in just two months. Across the country, spas are facing a challenging environment where it feels harder to move the needle and maintain business despite working three times as hard. Let's explore smarter ways to increase revenue and focus on profitability. I challenge each and every listener to take on their own 10k challenge by applying these six strategies to their business.  Learn the importance of having a specific focus for the increased revenue and how it will benefit your company. Join me as I share these valuable insights and strategies to help you navigate the challenges of growing your business in today's competitive landscape. By making micro-changes and staying focused, you can create a massive impact on your revenue and profitability. In this episode, we discuss:   The importance of maintaining target margins and adjusting prices for inflation   How upselling and enhancing existing services can increase revenue per hour   Strategies for boosting customer lifetime value through add-on service offerings   The significance of identifying and overcoming fears of increasing revenue    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/379 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

SMME #379 10k Challenge for you

In this episode, I share a powerful 3-step process that I personally use when facing the inevitable downs of the entrepreneurial journey. As entrepreneurs, we often experience a roller coaster of emotions, with high highs and low lows.  However, it's important to remember that if you're not experiencing these ups and downs, you may not be taking enough risks in your business. I openly discuss the two times in my entrepreneurial journey when I felt ready to quit and close my business. Having a process in place to navigate these challenging times is crucial for any entrepreneur. Join me as I share my personal experiences and insights on overcoming the challenges of being an entrepreneur. Discover the importance of self-care, seeking help when needed, and having a solid process in place to navigate the ups and downs of your journey. In this episode, we discuss:    Self-assessment: Checking in with yourself as the CEO of your company   Identifying the root cause of your entrepreneurial down   Creating a strategic action plan to address the issues head-on    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/378. Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #378 3-Step Process When in Entrepreneurial Down

In this episode, I share practical tips and training on using Monday.com as a project management tool to streamline your day-to-day operations as a spa CEO.  If you've ever wondered how to document your responsibilities, track projects, and create standard operating procedures (SOPs), this is the episode for you. I discuss the importance of clearly understanding your role as CEO and how to effectively delegate tasks to your team. I then walk you through the template I use that helps organize your monthly, quarterly, and yearly responsibilities, ensuring that your business can run smoothly even in your absence. By documenting your processes and using a tool like Monday.com, you'll gain the freedom to step away from your business while knowing that everything is under control.  This episode is packed with practical tips and strategies to help you become a more efficient and effective leader. In this episode, we discuss:   The critical importance of documenting your day-to-day operations and responsibilities as a spa CEO   How to use Monday.com to track projects, create SOPs, and delegate tasks to your team   Strategies for prioritizing your workload and ensuring that you're focusing on the most important tasks each day   The value of having a clear understanding of your role as a CEO and how to communicate that to your team effectively   How documenting your processes and using a project management tool can give you the freedom to step away from your business with confidence   A special gift for listeners who sign up for Monday.com using our affiliate link – a customizable template to help you get started    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/377 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #377 How to use Monday.com in Your Spa

In this episode, I take you behind the scenes of our transformative Sedona Spa CEO Intensive. This sold-out, two-day event brought together 50 incredible spa owners and leaders for an immersive experience focused on the fundamentals of running a successful business. We kick off by discussing the unique format of our intensives, which are included for free in our Growth Factor® Membership. With the support of our amazing sponsors – Mangomint, High Level Marketing, Emage, and Dermaconcepts – we crafted an intimate and impactful event. Day one began with a powerful 6-mile hike to a vortex, a high-energy area that pushed participants out of their comfort zones. The sense of accomplishment and camaraderie set the tone for the rest of the intensive. Day two dove into the business essentials, with a strong emphasis on profitability. We explore the importance of focusing on profit margins and creating a livelihood through your spa business. Join us for an inside look at an event that combines personal growth, business strategy, and the power of community.  In this episode, we discuss:    The power of stepping outside your comfort zone and doing hard things, as demonstrated by the group hike.   The value of connecting with like-minded entrepreneurs who understand the unique challenges of running a spa business.   Strategies for maintaining a focus on profit and creating a sustainable livelihood through your spa.   The importance of understanding the bigger picture and the "why" behind each member's business journey.     To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/376  Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

SMME #318 Generating Revenue through Email Marketing with Destinee Berman

Download our free app to listen on your phone