SMME #248 Get Different with Stand Out Marketing with Mike Michalowicz

If there’s one core area of business that ruffles feathers more than any other, I’d say it’s marketing. It entagles emotions, sets business owners on a rollercoaster trying to find an ROI, and just when it seems you might have it nailed down, something changes. Well, as my repeat guest on this episode shares, with some marketing mindset shifts and a simple yet solid framework in place, you can create marketing campaigns and messaging for your spa that are impossible to ignore, but to do it, you have to “Get Different.” Joining me for this episode is Mike Michalowicz, an entrepreneur who leads two new multi-million-dollar ventures, which allows him to test his latest business research for his books aimed at small business owners. Mike is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC, is a popular main stage keynote speaker on innovative entrepreneurial topics; and is the prolific author of Get Different, Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur.  In this episode, we discuss:    Why Mike is now finally addressing marketing as a core focus for one of his books after numerous titles on everything from finances to systems Why it’s critical that we conduct our outbound marketing differently now and continuously into the future to maintain a thriving business Mike’s signature D.A.D. Framework for marketing differently to ensure that your marketing doesn’t get ignored by your ideal client  How his latest book, “Get Different” fits into the overall landscape of the library Mike has written and how you can use his books to set-up, grow, and reinforce a business with longevity and sustainability   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/248   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.