Let’s face it - Facebook doesn’t work like it once did. Organic page reach is lower than low and recent changes to the ad platform and its ability to target means it’s time to branch out, and Facebook groups are the place to do it! And the good news is that this isn’t about you creating and managing a Facebook group, it’s about leveraging the active niche communities already taking place on Facebook.    Tune in to this episode as I give you the step-by-step Facebook group strategy for getting more clients for your spa in a matter of a week!    In this episode, you’ll learn:    How Facebook groups can serve as a long-term client acquisition strategy  The results one of my Growth Factor Framework students is experiencing using this strategy for the last 5-6 months The step-by-step strategy of using Facebook groups to drive in new clientele and the considerations around getting your ROI My swipeable post sample copy to get you started bringing in new clients asap    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/255   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #255 How to Use Facebook Groups to Get New Clients

Spa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.

Education

Training

Language Courses

Higher Education

K-12

Educational Technology

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Courses

In this episode, I sit down with Misty Gillette, a resilient military spouse who has overcome numerous challenges to become a successful spa owner with two thriving locations. Throughout our conversation, Misty opens up about the rewarding aspects of owning a business, particularly the joy of seeing her employees flourish and grow. She emphasizes the importance of creating a positive work environment where people feel included, connected, appreciated, and valued, which directly translates into an exceptional client experience. We discuss the role that mindset plays in achieving success in business, discussing the significance of resilience and perseverance when faced with difficult times. Join us as we explore Misty's transformative journey from a military spouse to a successful spa owner, and discover the valuable lessons she has learned along the way. This episode is a testament to the power of mindset, resilience, and the ability to overcome challenges in both personal and professional life. In this episode, we discuss:  The rewarding parts of owning a business and focusing employee growth  The importance of creating a positive work environment for both employees and clients  The role of mindset, resilience, and perseverance in navigating business challenges  The significance of understanding oneself and others, being empathetic, and approaching problems from different perspectives   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/382 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #382 A Conversation With Misty Gillette

Daniela’s turning 43 this week! This episode she shares the themes that sum up each of her adulthood decades:   20s = Discovery    30s = Babies   40s = Refinement + Simplification     Take a listen as this episode is full of “Danielaisms” AKA the big, bold statements Daniela repeats as part of her coaching philosophy.  PLUS, and most importantly, she’s giving back to the Spa Marketing Made Easy listeners in a big way during this episode.  In honor of her 43rd birthday, she’s running a limited time offer where you can purchase one 1:1 Coaching Call for $43!  This offer is available for the first 43 buyers and is limited to 1 call per person. To apply the discount, use code: BIRTHDAY43 One 1:1 Coaching Call is regularly $297, which means this exclusive offer is a $250 discount: Purchase the $43 1:1 Coaching Call. To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/381 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

SMME #381 Happy Birthday, Daniela!

In this episode, we look at the importance of intentional spending when it comes to hiring providers for your spa.  As a spa owner, making sure that every penny spent is purposeful and benefits the company is essential for long-term success, especially in the spa and service industry. Learn how to use a simple calculator to assess your employees' performance and make informed decisions that will help you navigate the challenges of growing your business in today's competitive landscape.  Focusing on these aspects of your business can reduce stress, increase profitability, and massively impact your revenue.  In this episode, we discuss:   The importance of intentional spending and payroll management in a challenging economy   Industry statistics on new business failure rates and the significance of beating the odds   Recommended payroll benchmarks for the spa and service industry   How to determine if your providers are paying for themselves within 90 days   A simple calculator tool to assess employee performance and make informed decisions    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/380 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

SMME #380 Employee Breakeven Calculator

In this episode, I share six powerful strategies to add an extra $10,000 to your revenue, a challenge we give our Growth Factor® students, which they typically achieve in just two months. Across the country, spas are facing a challenging environment where it feels harder to move the needle and maintain business despite working three times as hard. Let's explore smarter ways to increase revenue and focus on profitability. I challenge each and every listener to take on their own 10k challenge by applying these six strategies to their business.  Learn the importance of having a specific focus for the increased revenue and how it will benefit your company. Join me as I share these valuable insights and strategies to help you navigate the challenges of growing your business in today's competitive landscape. By making micro-changes and staying focused, you can create a massive impact on your revenue and profitability. In this episode, we discuss:   The importance of maintaining target margins and adjusting prices for inflation   How upselling and enhancing existing services can increase revenue per hour   Strategies for boosting customer lifetime value through add-on service offerings   The significance of identifying and overcoming fears of increasing revenue    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/379 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

SMME #379 10k Challenge for you

In this episode, I share a powerful 3-step process that I personally use when facing the inevitable downs of the entrepreneurial journey. As entrepreneurs, we often experience a roller coaster of emotions, with high highs and low lows.  However, it's important to remember that if you're not experiencing these ups and downs, you may not be taking enough risks in your business. I openly discuss the two times in my entrepreneurial journey when I felt ready to quit and close my business. Having a process in place to navigate these challenging times is crucial for any entrepreneur. Join me as I share my personal experiences and insights on overcoming the challenges of being an entrepreneur. Discover the importance of self-care, seeking help when needed, and having a solid process in place to navigate the ups and downs of your journey. In this episode, we discuss:    Self-assessment: Checking in with yourself as the CEO of your company   Identifying the root cause of your entrepreneurial down   Creating a strategic action plan to address the issues head-on    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/378. Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #255 How to Use Facebook Groups to Get New Clients

Download our free app to listen on your phone