SMME #322 Mastering Memberships with Mangomint’s Marchelle McKeirnan

The consistency of cash flow alone may seem like a good enough reason to consider launching and growing a membership.   Weighing the pros and cons, here are a few more to add to the pros side.     For starters, if you plan with your ideal exit strategy in mind, this recurring revenue gives you leverage if you ever decide to sell your company.   Memberships are also great for client retention and creating a VIP experience for your loyal clients.   So what are the cons? Are there any?    Tune in to today’s episode where Mangomint’s VP of Sales, Marchelle McKeirnan, joins me to talk about the best strategies to consider when launching a new membership in a spa.    Marchelle, a former salon owner who sold her business, shares details about her experiences with membership, the Mangomint membership feature, and her take on how memberships should be approached.   In this episode, we discuss:  Defining your exit strategy and the benefits memberships can provide for it Priceless value recurring revenue adds to your spa Mangomint’s membership feature and how it works Why you need to keep your memberships simple Importance of viewing your membership as a premium and not a discount Understanding your own entrepreneurial bandwidth   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/322   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.