If all the fall decor overflowing on store shelves wasn’t enough to remind you, we are officially on the cusp of the holidays, which also means that the biggest spa sales weekend is right around the corner!    If you’ve yet to define your Black Friday weekend promotions, or you know what you’re offering, but you need a little prepping pep talk to help you whip your marketing in shape, this episode of Spa Marketing Made Easy is for you!    P.S. - Want to hear solo episodes like this in real-time so you can engage in Q&A;? Keep the conversation going and join the inside of the Spa Marketing Made Easy Community by clicking here.   In this episode, I discuss:     Why the time to prep your Black Friday promotions is NOW The famous “Buy $100, Give $100” promotion that’s a hit around the holidays  An overview of the “Retail Reversal” promotion and how to conduct it and set you up for repeat retail sales   And best practices for positioning and promoting your Black Friday/Cyber Monday weekend offer     To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/297   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #297 Prepping Your Successful Black Friday Promotions

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Daniela’s turning 43 this week! This episode she shares the themes that sum up each of her adulthood decades:   20s = Discovery    30s = Babies   40s = Refinement + Simplification     Take a listen as this episode is full of “Danielaisms” AKA the big, bold statements Daniela repeats as part of her coaching philosophy.  PLUS, and most importantly, she’s giving back to the Spa Marketing Made Easy listeners in a big way during this episode.  In honor of her 43rd birthday, she’s running a limited time offer where you can purchase one 1:1 Coaching Call for $43!  This offer is available for the first 43 buyers and is limited to 1 call per person. To apply the discount, use code: BIRTHDAY43 One 1:1 Coaching Call is regularly $297, which means this exclusive offer is a $250 discount: Purchase the $43 1:1 Coaching Call. To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/381 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

SMME #381 Happy Birthday, Daniela!

In this episode, we look at the importance of intentional spending when it comes to hiring providers for your spa.  As a spa owner, making sure that every penny spent is purposeful and benefits the company is essential for long-term success, especially in the spa and service industry. Learn how to use a simple calculator to assess your employees' performance and make informed decisions that will help you navigate the challenges of growing your business in today's competitive landscape.  Focusing on these aspects of your business can reduce stress, increase profitability, and massively impact your revenue.  In this episode, we discuss:   The importance of intentional spending and payroll management in a challenging economy   Industry statistics on new business failure rates and the significance of beating the odds   Recommended payroll benchmarks for the spa and service industry   How to determine if your providers are paying for themselves within 90 days   A simple calculator tool to assess employee performance and make informed decisions    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/380 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

SMME #380 Employee Breakeven Calculator

In this episode, I share six powerful strategies to add an extra $10,000 to your revenue, a challenge we give our Growth Factor® students, which they typically achieve in just two months. Across the country, spas are facing a challenging environment where it feels harder to move the needle and maintain business despite working three times as hard. Let's explore smarter ways to increase revenue and focus on profitability. I challenge each and every listener to take on their own 10k challenge by applying these six strategies to their business.  Learn the importance of having a specific focus for the increased revenue and how it will benefit your company. Join me as I share these valuable insights and strategies to help you navigate the challenges of growing your business in today's competitive landscape. By making micro-changes and staying focused, you can create a massive impact on your revenue and profitability. In this episode, we discuss:   The importance of maintaining target margins and adjusting prices for inflation   How upselling and enhancing existing services can increase revenue per hour   Strategies for boosting customer lifetime value through add-on service offerings   The significance of identifying and overcoming fears of increasing revenue    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/379 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

SMME #379 10k Challenge for you

In this episode, I share a powerful 3-step process that I personally use when facing the inevitable downs of the entrepreneurial journey. As entrepreneurs, we often experience a roller coaster of emotions, with high highs and low lows.  However, it's important to remember that if you're not experiencing these ups and downs, you may not be taking enough risks in your business. I openly discuss the two times in my entrepreneurial journey when I felt ready to quit and close my business. Having a process in place to navigate these challenging times is crucial for any entrepreneur. Join me as I share my personal experiences and insights on overcoming the challenges of being an entrepreneur. Discover the importance of self-care, seeking help when needed, and having a solid process in place to navigate the ups and downs of your journey. In this episode, we discuss:    Self-assessment: Checking in with yourself as the CEO of your company   Identifying the root cause of your entrepreneurial down   Creating a strategic action plan to address the issues head-on    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/378. Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #378 3-Step Process When in Entrepreneurial Down

In this episode, I share practical tips and training on using Monday.com as a project management tool to streamline your day-to-day operations as a spa CEO.  If you've ever wondered how to document your responsibilities, track projects, and create standard operating procedures (SOPs), this is the episode for you. I discuss the importance of clearly understanding your role as CEO and how to effectively delegate tasks to your team. I then walk you through the template I use that helps organize your monthly, quarterly, and yearly responsibilities, ensuring that your business can run smoothly even in your absence. By documenting your processes and using a tool like Monday.com, you'll gain the freedom to step away from your business while knowing that everything is under control.  This episode is packed with practical tips and strategies to help you become a more efficient and effective leader. In this episode, we discuss:   The critical importance of documenting your day-to-day operations and responsibilities as a spa CEO   How to use Monday.com to track projects, create SOPs, and delegate tasks to your team   Strategies for prioritizing your workload and ensuring that you're focusing on the most important tasks each day   The value of having a clear understanding of your role as a CEO and how to communicate that to your team effectively   How documenting your processes and using a project management tool can give you the freedom to step away from your business with confidence   A special gift for listeners who sign up for Monday.com using our affiliate link – a customizable template to help you get started    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/377 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #297 Prepping Your Successful Black Friday Promotions

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