Everyone’s journey into spa ownership begins at a unique trailhead, so to speak, but soon enough you’ll find yourself on one of two main paths: the path of entrepreneurship or the path of self-employment.    Don’t be fooled, these two paths may sound the same, but they look and feel very different and end up in starkly different destinations. Listen in as I take you down both paths and paint the picture of each journey so you can see what works for your style of spa ownership.    In this episode, you’ll learn:    Why knowing your “why” is crucial for deciding which path to travel and the common reasons why you would want to choose the path of business ownership over self-employment and vice versa Comparison of both paths to see what you’ll encounter and where you’ll end up How you have to navigate the path of business ownership as a Spa CEO and what this path enables you to do with your time and resources  The questions to ask yourself to determine what it is you truly want out of your business    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/252    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #252 The Difference Between Building a Company vs. Creating a Job

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In this episode, I sit down with Misty Gillette, a resilient military spouse who has overcome numerous challenges to become a successful spa owner with two thriving locations. Throughout our conversation, Misty opens up about the rewarding aspects of owning a business, particularly the joy of seeing her employees flourish and grow. She emphasizes the importance of creating a positive work environment where people feel included, connected, appreciated, and valued, which directly translates into an exceptional client experience. We discuss the role that mindset plays in achieving success in business, discussing the significance of resilience and perseverance when faced with difficult times. Join us as we explore Misty's transformative journey from a military spouse to a successful spa owner, and discover the valuable lessons she has learned along the way. This episode is a testament to the power of mindset, resilience, and the ability to overcome challenges in both personal and professional life. In this episode, we discuss:  The rewarding parts of owning a business and focusing employee growth  The importance of creating a positive work environment for both employees and clients  The role of mindset, resilience, and perseverance in navigating business challenges  The significance of understanding oneself and others, being empathetic, and approaching problems from different perspectives   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/382 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #382 A Conversation With Misty Gillette

Daniela’s turning 43 this week! This episode she shares the themes that sum up each of her adulthood decades:   20s = Discovery    30s = Babies   40s = Refinement + Simplification     Take a listen as this episode is full of “Danielaisms” AKA the big, bold statements Daniela repeats as part of her coaching philosophy.  PLUS, and most importantly, she’s giving back to the Spa Marketing Made Easy listeners in a big way during this episode.  In honor of her 43rd birthday, she’s running a limited time offer where you can purchase one 1:1 Coaching Call for $43!  This offer is available for the first 43 buyers and is limited to 1 call per person. To apply the discount, use code: BIRTHDAY43 One 1:1 Coaching Call is regularly $297, which means this exclusive offer is a $250 discount: Purchase the $43 1:1 Coaching Call. To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/381 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

SMME #381 Happy Birthday, Daniela!

In this episode, we look at the importance of intentional spending when it comes to hiring providers for your spa.  As a spa owner, making sure that every penny spent is purposeful and benefits the company is essential for long-term success, especially in the spa and service industry. Learn how to use a simple calculator to assess your employees' performance and make informed decisions that will help you navigate the challenges of growing your business in today's competitive landscape.  Focusing on these aspects of your business can reduce stress, increase profitability, and massively impact your revenue.  In this episode, we discuss:   The importance of intentional spending and payroll management in a challenging economy   Industry statistics on new business failure rates and the significance of beating the odds   Recommended payroll benchmarks for the spa and service industry   How to determine if your providers are paying for themselves within 90 days   A simple calculator tool to assess employee performance and make informed decisions    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/380 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

SMME #380 Employee Breakeven Calculator

In this episode, I share six powerful strategies to add an extra $10,000 to your revenue, a challenge we give our Growth Factor® students, which they typically achieve in just two months. Across the country, spas are facing a challenging environment where it feels harder to move the needle and maintain business despite working three times as hard. Let's explore smarter ways to increase revenue and focus on profitability. I challenge each and every listener to take on their own 10k challenge by applying these six strategies to their business.  Learn the importance of having a specific focus for the increased revenue and how it will benefit your company. Join me as I share these valuable insights and strategies to help you navigate the challenges of growing your business in today's competitive landscape. By making micro-changes and staying focused, you can create a massive impact on your revenue and profitability. In this episode, we discuss:   The importance of maintaining target margins and adjusting prices for inflation   How upselling and enhancing existing services can increase revenue per hour   Strategies for boosting customer lifetime value through add-on service offerings   The significance of identifying and overcoming fears of increasing revenue    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/379 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

SMME #379 10k Challenge for you

In this episode, I share a powerful 3-step process that I personally use when facing the inevitable downs of the entrepreneurial journey. As entrepreneurs, we often experience a roller coaster of emotions, with high highs and low lows.  However, it's important to remember that if you're not experiencing these ups and downs, you may not be taking enough risks in your business. I openly discuss the two times in my entrepreneurial journey when I felt ready to quit and close my business. Having a process in place to navigate these challenging times is crucial for any entrepreneur. Join me as I share my personal experiences and insights on overcoming the challenges of being an entrepreneur. Discover the importance of self-care, seeking help when needed, and having a solid process in place to navigate the ups and downs of your journey. In this episode, we discuss:    Self-assessment: Checking in with yourself as the CEO of your company   Identifying the root cause of your entrepreneurial down   Creating a strategic action plan to address the issues head-on    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/378. Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #252 The Difference Between Building a Company vs. Creating a Job

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