Riste Ristevski of Jas Sum Kral joins the show to discuss the hotly debated topic of cigar branding and marketing. Riste has been targeted as one of several brands that might go over-the-line in regards to marketing, which could catch the eye of the Food and Drug Administration’s regulatory aspirations. On this episode, we will get Riste’s take on the subject, especially in regard to his recently announced Rocky Road cigar release.