Rub & Sauce entrepreneur?
Get ready to fire up the grill and tantalize your taste buds in this sizzling episode of The Smoke Ring Syndicate. This week, we're joined by the mastermind behind Uncle Steve’s Shake, a Texas-born BBQ rub and seasoning company that's taking the culinary world by storm. From humble beginnings in a home kitchen to securing spots on the shelves of Buc-ee’s and major online retailers, Uncle Steve's journey is nothing short of inspiring.
Join us as we dive into the secrets behind crafting the perfect BBQ rub, the challenges and triumphs of breaking into the competitive retail market, and the thrill of scoring big wins on the BBQ competition trail. Whether you're a seasoned pitmaster or a backyard grilling enthusiast, this episode is packed with insights and tips that will elevate your BBQ game to the next level.
Tune in to discover how passion, perseverance, and a pinch of Texas flair can turn a homemade recipe into a nationwide sensation. Don't miss out on this flavorful conversation with Uncle Steve himself—your BBQ adventures will never be the same
Come chat with your Uncle Steve… Everyone’s favorite Uncle. Uncle Steve aka Steve Brown, Steve definitely paid his wifi bill… brief interruptions were and are a part but we’ll be back each time —stay tuned. Uncle Steve’s Shake the origin story coming to you here the ups and downs the process of building a business, the process of blending the actual rubs. We dove into Uncle Steve’s quest to get his product on the store shelves, in particular his journey to bring his shake to the biggest gas stations around. That’s right, Buc-ee’s shelves the first store front option for the shake… we chatted about his process and changes required to make it happen. Blending the exact science and how a small change in sourcing can change it all. The process of building a rub empire starts with a signature rub and builds from there, compounding rubs while seemingly an easy process holds so many more secrets and we got to dove deep into the brain of #UncleStevesShake founder and got so many helpful tips and tricks that I hadn’t thought about, which after we wrapped had me thinking I might take a swing at rubs one day again. I didn’t get the birthday cards growing up from Uncle Steve but I’m glad I’ve got him as bbq family now, and I hope you feel the same way after listening to this episode. Bring your notebook bc the class is in session. https://unclestevesshake.com